IDiscoverPuertoRico.com entsha inikezela ngamava omxholo osisityebi, okhuthaza iindwendwe ukuba ziphonononge iSiqithi sonke ngelixa sizidibanisa ngqo namashishini okhenketho lwasekhaya ngokuthe ngqo.

Fumanisa iPuerto Rico, uMbutho woThengiso oMtsha wasePuerto Rico (i-DMO), osungule ngokusesikweni iwebhusayithi yezokhenketho ehlaziyiweyo yasePuerto Rico, ebonisa ubume obunomsebenzisi kunye nomxholo onamandla owenzelwe ukubandakanya iindwendwe kuzo zonke iifomathi zedijithali. Eli linyathelo lokuqala kwinkqubo yokubekwa ngokutsha kwegama le-DMO eya kuthi yenze iPuerto Rico ukuba ixhase ngokupheleleyo kwimveliso yayo etyebileyo yemveliso yokhenketho kwaye ivele njengendawo ekhokelayo eCaribbean.

"Bangaphezulu kwama-77,000 abantu abenza ushishino lwezokhenketho ePuerto Rico kwaye iligalelo elibalulekileyo kuqoqosho lwesiQithi," utshilo uBrad Dean, umphathi weDisco Puerto Rico. Ubukho bethu bedijithali bubaluleke kakhulu njengale nto kufuneka siyenze emhlabeni kwaye kubalulekile ukwenza umbono oqinisekileyo nowokuhlala kwindawo esiya kuyo. ”

Ukuqaliswa kokuqala kwewebhusayithi kugxile kwiimfuno ezivezwe kukuphicothwa kwesiza kunye nokuqonda okuvela kwiimfuno zabathengi zedijithali kunye nezifundo zokuziphatha. Ngaphandle kwesiseko esomeleleyo sobuchwephesha kusetyenziswa itekhnoloji yangoku kunye neendlela ezilungileyo zeshishini ekuphuculeni ukubonisa umxholo, ukhuseleko lwesiza kunye nokwenza ngcono ukukhangela, ikwanayo ngoku indlela yokuhamba enomdla enamaphepha angaphezu kwama-300 omxholo osisityebi, wemultimedia egubungela yonke imimandla yasePuerto Rico.

Abaphulaphuli abaninzi, ukusuka kubahambi bokuzonwabisa, abacwangcisi beentlanganiso ukuya kumaqela omtshato nangaphezulu, banokuhamba ngokulula kumanqaku anolwazi kunye noluhlu lwamawakawaka amashishini esiqithi kunye neendawo ezahlukeneyo zomdla. Abandwendweli iwebhusayithi banokuphonononga phantse kwimixholo elungiselelwe ukutya, ukuhlala nokudlala, okanye ukhethe iindidi ekujoliswe kuzo ezinje ngemidlalo kunye nemisebenzi yangaphandle, imbali nenkcubeko, ubugcisa nomculo, ezolonwabo kunye neminyhadala, kunye nokunye.

Ukuqaliswa kwewebhusayithi ngowokuqala kweenguqu ezininzi zentengiso efumanekayo ePuerto Rico eqala ukuphuhlisa ubulungisa bebrand yasePuerto Rico kunye nendawo yokuthengisa kunye nokukhokela indlela kushishino lokhenketho.

Indawo yokuhamba yedijithali iyaqhubeka, kwaye kufuneka siguquke nayo. Siseke umxholo owomeleleyo kunye nesicwangciso sophuhliso lwewebhu ukuze sikwazi ukuziqhelanisa neemfuno ezihlala zikho zabahambi, utshilo uLeah Chandler, uCMO weDisco Puerto Rico. "Amanqaku amatsha, iividiyo, ikhalenda yomnyhadala kunye nokusebenza okongeziweyo kuya kongezwa rhoqo kwiinyanga ezizayo ngexesha lokuba umkhankaso wokumisela uphawu lwePuerto Rico uqalise kungekudala. Ngolwazi olunzulu lokucwangcisa kunye nokufikelela ngqo kumashishini asekuhlaleni, iwebhusayithi ikhuthaza abathengi ukuba bakhethe iPuerto Rico kwiindawo ezikhuphisanayo. ”

Iphuhliswe bubuhlakani beMiles, iwebhusayithi iya kulungelelanisa nalo naliphi na iqonga ledijithali, ukusuka kwiikhompyuter zekhompyuter kunye neelaptop ukuya kwiitafile kunye nezinye izixhobo zefowuni. Ukufumana bonke ubuhle obufanele ukunikelwa siqithi, ndwendwela Fumana iPuertoRico.com.

INTO ONOKUYITHATHA KWELI NQAKU:

Ukuphehlelelwa kwewebhusayithi lolokuqala kwiinguqu ezininzi ezibalulekileyo zentengiso Discover Puerto Rico iqalisa ukuphuhlisa i-brand equity yasePuerto Rico kunye nesikhundla sophawu kwaye ikhokele indlela kushishino lokhenketho.
Abatyeleli kwiwebhusayithi banokujonga ngokuthe ngqo kumxholo olungiselelweyo apho banokutya khona, bahlale kwaye badlale, okanye bakhethe iindidi ekujoliswe kuzo njengemidlalo kunye nemisebenzi yangaphandle, imbali kunye nenkcubeko, ubugcisa kunye nomculo, ukuzonwabisa kunye nemisitho, kunye nokunye.
“Ubukho bethu bedijithali bubaluleke kakhulu njengaloo nto kufuneka siyinike emhlabeni kwaye kubalulekile ukwenza umbono oqinisekileyo wokuqala nohlala ixesha elide kwindawo ekuyiwa kuyo.