I-United Airlines Holdings, Inc. (UAL) yazisa namhlanje ukuba uMichelle Freyre ujoyina Ibhodi yebaphathi. UFreyre ngoku usebenza njengoMongameli, ii-Global Brands, iClinique kunye neMvelaphi, kwiiNkampani ze-Estée Lauder, apho anoxanduva lokukhokela umbono wesicwangciso-qhinga ngokubanzi kunye nokuqhuba ukukhula kwehlabathi.
“Amava abanzi kaMichelle kwezoshishino kunye nesicwangciso semveliso aza kumenza wongezelelwe kakuhle kwiBhodi yethu yaBalawuli esele yomelele,” utshilo. United Airlines I-CEO uScott Kirby. "Kwindima yakhe nganye yangaphambili, uMichelle uye walungelelanisa ngendlela yale mihla kwaye ebhiyozela iibrendi zembali azijongileyo."
"Siyavuya ukwamkela uMichelle kwiBhodi yabaLawuli kwaye sijonge phambili kwingqiqo ebalulekileyo kunye namava aya kuzisa e-United," kusho uTed Philip, uSihlalo weBhodi yabaLawuli. "Kule minyaka ingamashumi amabini idlulileyo, uMichelle ukhokele ezinye zeempawu ezibalaseleyo kwishishini laseMelika kunye nokuqonda kwakhe okuphucukileyo kweempawu ezinkulu ukunceda iimfuno zabathengi ngamava abalulekileyo aya kunceda i-United kunye neBhodi yethu yabaLawuli."
“Ndiwongekile ukujoyina iBhodi yabaLawuli kwi-United Airlines kwaye ndifake isandla kumava am okwakha ibhrendi, iimbono zehlabathi kunye nothando lokusebenzela abathengi abaqondayo kuhlobo olunophawu, oluguqulayo kunye nolubalaseleyo,” utshilo uMichelle Freyre. “Njengomntu ogxile kwindlela yokujonga abathengi, ndiyawonwabela amava aphakamileyo e-United Airlines enikezela kubathengi bayo kwihlabathi liphela. Ngaphaya koko, ndiziva ndithobekile ukufumana eli thuba lokumela uluntu lwam lwaseLatina. ”
UFreyre unerekhodi eqinisekisiweyo yophawu oluphambili olunempembelelo kwaye yamkelwa yiFortune, iBloomberg, kunye noMbutho weeNgcisa zaseLatino zaseMelika njengenye yeLatinas enamandla kakhulu kunye nefuthe kwiShishini. Kwindima yakhe yokongamela iClinique kunye neMvelaphi, uFreyre ukhokele amalinge ebhrendi ukufikelela kubathengi abatsha kwizizukulwana ezahlukeneyo, ngelixa egcina eyona nto ibalulekileyo yeebrendi. Isimbo sakhe sobunkokeli esinobuntu kunye nokuzinikela kwakhe ekukhokeleni ngovelwano kunye nokunyaniseka kukhuthaza inkcubeko ebandakanyayo kuyo yonke iClinique, iMvelaphi kunye neeNkampani ze-Estée Lauder.
Ngaphambili, uFreyre uchithe iminyaka engama-20 eJohnson & Johnson ("J&J") kwiindima ezahlukeneyo kwintengiso kunye nokuthengisa, kubandakanya njengoMongameli, Ubuhle base-US, icandelo leeMveliso zeMpilo yeJ&J yabathengi. Ngaphambi kwenkonzo yakhe kunye noJ&J, uMichelle wayebambe izikhundla zeBrand Marketing nezinye iinkampani eziquka iPepsi-Cola Company. Ukhulele ePuerto Rico kwaye une-BA kwiYunivesithi yaseYale kunye neMBA evela kwiSikolo soShishino saseHarvard.
UMichelle uya kujoyina kunye noRosalind Brewer, oye wongezwa kwiBhodi ekuqaleni kwalo nyaka. Emva kwengqesho eyimpumelelo, abalawuli uJames Kennedy kunye noCarolyn Corvi abayi kuphinda bachongwe kulo nyaka.
"Ndingathanda ukwenza umbulelo wam kuJim noCarolyn ngenkonzo yabo kwiBhodi yaBalawuli ye-United kunye nomsebenzi wabo ongadinwayo wokunceda ukukhulisa i-United ibe yeyona nkampani yeenqwelo moya ibalaseleyo kwimbali yezophapho," utshilo umphathi we-United uScott Kirby.
