I-Marriott International yazisa iNethiwekhi yeMedia yokuHamba

I-Marriott International, Inc., namhlanje ibhengeze ukuphehlelelwa kweMarriott Media Network, isisombululo sentengiso ye-omnichannel cross-platform yabathengisi bebhrendi, esenza amava omxholo agcinwe kunye neminikelo kwiindwendwe kulo lonke uhambo lwabo lokuhamba. Ukunika amandla uthungelwano lwamatshaneli angabanini, uMarriott usebenzisana kuphela neYahoo, iqonga elikhokelayo kwishishini elidibeneyo lentengiso.

I-Marriott Media Network ekuqaleni iza kubonelela abathengisi bentengiso ukuvezwa kwabakhenkethi e-US naseCanada, ekugqibeleni yanda kubahambi kwihlabathi liphela kubandakanya onke amalungu angaphezu kwezigidi ezili-164 eMarriott Bonvoy, inkqubo yohambo ephumelele ibhaso yenkampani. Inethiwekhi kulindeleke ukuba ibonise uluhlu lwe-premium oluthatha iziteshi zalo ezizezalo ezibandakanya umboniso, iselula, ividiyo, i-imeyile kunye nedijithali ngaphandle kwekhaya (i-TV yangaphakathi kunye nezikrini zedijithali) xa zisetyenziswe ngokupheleleyo. Kubathengisi bebhrendi, iMarriott Media Network iya kubonelela ngendibaniselwano engazange ibonwe yesikali kunye nemidiya eyenzelwe umntu kubaphulaphuli abakwimfuno, abahambi abanenjongo ephezulu.

Kubahambi, amava ebhrendi alungiselelweyo aya kuqhuba izigqibo zokuthenga ezikrelekrele kunye namava okuhamba azalisekisa ngakumbi. I-Marriott Media Network iya kubonelela abahambi ngeemveliso ezifanelekileyo kunye neenkonzo ngexesha lokuhamba kwabo, kubandakanywa kuyo yonke indlela yabo yokuthenga, ngaphambi kokufika kunye nexesha lokuhlala kwabo. Abaphulaphuli bakaMarriott banenjongo, kwaye abahambi baya kuba nengqondo efanelekileyo xa befumana le minikelo.

“Sichulumancile ukuphehlelela iMarriott Media Network, eya kwenza ukuba abakhangisi benze umxholo olungelelanisiweyo ohambelana neebrendi ezingama-30 kwipotfoliyo yethu,” utshilo uChris Norton, uSekela Mongameli oMkhulu weNtengiso kunye nokuPhucula, iMarriott International. "Inethiwekhi yeMedia yeMarriott iya kukhuthaza unxibelelwano ngokusebenzisa amajelo ethu neendwendwe, idala amava okuhamba abanzi kwaye anomvuzo ngakumbi."

Intsebenziswano yemidiya kaMarriott kunye neYahoo isasaza unikezelo kunye nemfuno kunye neYahoo SSP esebenza njengendawo yofikelelo eyodwa yokuvula ubonelelo lweMarriott Media Network. Ukongeza, iqela lehlabathi lentengiso ye-Yahoo liza kukhokelela ekuveliseni imfuno kunye nokuthengisa kuwo wonke amajelo osasazo ahlawulwayo kaMarriott kunye neNethiwekhi yeMedia yeMarriott, inika amandla iPlatifomu yeDemand Side eyandisiweyo yeYahoo.

“Siyavuya ukusebenzisana neMarriott International ekuqhubeni ukukhula okunentsingiselo ngokuvelisa izinto ezintsha kwishishini,” utshilo u-Iván Markman, iGosa eliyiNtloko lezoShishino, iYahoo. "Njengoko uthungelwano lwemithombo yeendaba sisiya sibaluleke kakhulu, sikwindawo entle yokusebenzisana noMarriott ukunika amandla inethiwekhi yokuqala yeendaba zokwamkela iindwendwe ngemfuno yokuphela kunye nokubonelela ngesisombululo kwihlabathi elingena-cookie."

Umnikelo okhethekileyo yenye yentsebenziswano egcweleyo ye-Yahoo, iqaqambisa isakhono esisodwa sikaYahoo sokuxhasa abathengisi kunye nabapapashi ekuvuleni ixabiso elipheleleyo lomxholo wabo, abaphulaphuli kunye nokuthengisa. I-Yahoo ibonelela ngezakhono zokuthenga kunye nokuthengisa kwicala kunye notshintshiselwano - zonke zidityaniswe ngokuqinileyo ukuze zisebenze ngcono kunye. Inethiwekhi yeMedia yeMarriott iya kunceda ukuvula amathuba amatsha okudibanisa kunye nokwenza amava eentengiso kuwo wonke amatshaneli eendaba ahlawulelwayo nangabanini.