"Yibanomtsalane" I-tagline entsha yoKhenketho eMyanmar isisithembiso nje ngokuba sisimemo. Kukuqonda. Yinkumbulo. Ngumzuzwana. Igama elithi "uthandekile" ligcina ngaphakathi intliziyo yokwenene yaseMyanmar.
Emva kweminyaka emihlanu, iMyanmar ithathe indawo yophawu lwayo lokhenketho- Vumela uLuhambo luqale- ngo "Yimani." Uhlobo olutsha lubonisa iMyanmar njengendawo enobuhlobo, enomtsalane, eyimfihlakalo, kwaye engekaziwa.
I-brand entsha yaphuhliswa ngesiseko solwazi lwangoku lweMyanmar njengendawo yabakhenkethi kunye nokuthelekiswa noluhlu lwezinye iindawo. Uphando lwenziwe kwinyanga ka-Epreli 2018 eYangon Int'l Ukuhamba kwesikhululo senqwelomoya kwaye uphando lwafumanisa ukuba igama elithi "Yibanomtsalane" libonisa amava amnandi ababenawo nabantu baseMyanmar- ububele nokwamkelwa ngokufudumeleyo kwaye kuvusa umfanekiso waseMyanmar bendinayo engqondweni - ekhethekileyo, yomlingo / eyimfihlakalo. Umgca wethegi uthathwa njengomtsalane, uyakholisa ngelixa usenza umdla.
Ngexesha lovavanyo, omnye wabahambi kwisikhululo senqwelomoya saseYangon wathi: “Bendichukunyiswa leli lizwe lemilingo mzuzwana ngamnye wexesha ndilapha. Abantu, inkcubeko kunye nezinto ezibukeleyo ziyonwabisa ".
Abahambi beza eMyanmar benemfihlelo kwaye oko kungaziwa yinto etsala abantu eMyanmar. Amava kunye nokubona oko bambalwa kuphela abanye abonileyo. Kukufumanisa ngakumbi ngalo mhlaba ngokwakho ngamehlo. Iinkumbulo zexesha labo kweli lizwe ziyayigcina inkumbulo yabo ngemifanekiso yomlingo kunye namava amnandi awenza ngokufanelekileyo umhlaba owonwabisayo.
Ifonti yelogo "iMyanmar" isekwe kubume kunye nokuchongwa koonobumba baseMyanmar; abalinganiswa abajikeleziweyo bayenza ilogo eyahlukileyo kwaye ebonakalayo ngokukhawuleza ekhuthaza ukuqonda okungaqhelekanga kunye nokwamkela. Kodwa ngaphaya koko, iifonti, imibala, imifanekiso kunye nezinto ezikhethiweyo zichaza izinto eziphambili zomoya kunye nomlinganiswa wendawo ekuyiwa kuyo kunye namava athembisa ukuwahambisa.
Uhlobo olutsha luya kusetyenziswa ngokusesikweni kwimisebenzi yokuthengisa yaseMyanmar efana nemiboniso yohambo, imiboniso yendlela yokhenketho kunye nayo nayiphi na intengiso yedijithali enxulumene nemisebenzi yokwazisa / imisitho yokhenketho ukuqala kumhla wokuqaliswa.
Njengomda wokugqibela we-Southeast Asia, ilizwe lifuna ukubonisa okona kulungileyo linokukunika: iilwandle ezintle, iingqukuva zamandulo, iitempile zegolide, iintaba ezintle, ukutya kunye nenkcubeko. IMyanmar inento yamehlo onke kunye nayo yonke intliziyo. Ububele bomhlaba kunye nabantu bawo buya kuqinisekisa ukuba wenziwe waziva wamkelekile, hayi njengokhenketho kodwa njengondwendwe. Ndwendwela iMyanmar kwaye wonwabe.
INTO ONOKUYITHATHA KWELI NQAKU:
- Uphawu olutsha lwaphuhliswa ngesiseko solwazi lwangoku lwaseMyanmar njengendawo yokutyelela kunye nokuthelekisa kunye noluhlu lwezinye iindawo.
- Kodwa ngaphaya koko, iifonti, imibala, imifanekiso kunye nokwenziwa kwezinto ezikhethiweyo zivakalisa izinto eziphambili zomoya kunye nomlingiswa wendawo kunye namava ethembisa ukuwahambisa.
- Uphando lwenziwe kwinyanga kaTshazimpuzi ka-2018 kwiSikhululo seenqwelomoya saseYangon Int'l kwaye uphando lufumanise ukuba ithegi ethi “Be Enchanted” ibonisa amava amnandi ababenawo nabantu baseMyanmar –.
