Intengiso yeWayine enamandla-Imiliselwe kwiNzululwazi, uBugcisa, okanye iThamsanqa?

Owona mceli mngeni uphambili ojongene neshishini lewayini kukujolisa kwintengiso emxinwa, ehlala ibonelela abantu abahlukeneyo. Ukuqonda imvelaphi eyahluka-hlukeneyo yabathandi bewayini, kuyanyanzeleka ukuba kubonakaliswe ubandakanyo kushishino.

Ngaphandle kombono ekudala ukhona wokwenza iwayini ifikeleleke ngakumbi, ishishini liye lacotha ukuyamkela le ndlela kumlinganiselo omkhulu. Kukho imfuneko yokuphuma kweziqhelekileyo, kuqaqambisa amandla okuphumelela ngokuvelisa iwayini ezifikelelekayo nezinika umdla ezihambelana nabasela abancinci.

Ukongamela kweenkampani ezimbalwa ezinkulu kumajelo osasazo kuyachasana nokonyuswa okubonelelwa kwiindawo ezincinci zewayini ngokhenketho lwelizwe lewayini, kudala amathuba okuhlula.

Amanyathelo emfundo, ngakumbi kumagumbi okungcamla iwayini, abonelela ngeendlela zokuseka unxibelelwano oluhlala luhleli nabathengi. Ukuqonda amaxabiso abathengi kuba yinto ebalulekileyo ekuthengiseni okusebenzayo, ukuguqula ugxininiso kubathengisi bebeka iimbono zabo ekuphulaphuleni iimfuno zabathengi, ukusebenzisa ubungqina obuthembekileyo, kunye nokuphuhlisa izicwangciso ezinikezela ngexabiso elibonakalayo.

Kwimeko entsonkothileyo neguqukayo yecandelo lewayini, ukuthengisa kuvela njengento ebalulekileyo ephembelela abachaphazelekayo abohlukeneyo. Ngaphandle kokubaluleka kwesicwangciso-qhinga, kukho ukunqongophala okuqaphelekayo kolwazi oluphangaleleyo kwiNtengiso yeWayini, ngakumbi xa kuqwalaselwa imilinganiselo yayo eyahlukeneyo engaphaya kwexabiso lezoqoqosho. Ifuthe lewayini kwindalo esingqongileyo, kwintlalo, nakwinkcubeko, ngakumbi kwingingqi yeMeditera, yongeza amaleko obunzima, nto leyo eyenza kube nzima ukwenza izicwangciso zentengiso ezisebenzayo, ngakumbi kwiimarike zamazwe ngamazwe.

Imbono yohlalutyo lwento inika ukukhanya kwimiba ebalulekileyo yokuthengisa efana "ukhenketho lwewayini,” “ubuchule obutsha,” “umgangatho,” “umlinganiselo,” “ugqaliselo lobuchule,” kunye “nokusungula izinto ezintsha.”

Ukhenketho lweWayini

Ukhenketho lwewayini lubonakalise ukuba ngumjelo onomtsalane wokuphucula imeko yezemali yabavelisi bewayini. Lo ngumthombo owongezelelweyo wengeniso ubaluleke kakhulu kwiindawo ezincinci zewayini, okunefuthe kwiintshukumo zazo zokusebenza kakhulu. Imbali enomtsalane kunye nembonakalo enomtsalane yemimandla yewayini idlala indima ebaluleke kakhulu ekuyileni amaqhinga okhenketho ewayini, kugxininiswa ngendlela elungelelaniswe kakuhle nekhuthazwayo kwiindlela zewayini kuzo zombini iindawo zewayini zemveli nezo zivelayo.

Ubuntu bophawu kuKhenketho lweWayini

Ubume bohlobo lwewayini buba yintsika yobuchule kukhenketho lwewayini, ngakumbi kwimimandla yolonwabo nokunyaniseka. Amazwe afana neOstreliya, iNew Zealand, kunye noMzantsi Afrika ayagqwesa ekwamkeleni izicwangciso zebrand-centric, elungiselela izinto ezikhethwa ngabathengi bale mihla abafuna ixabiso, ubuqu, kunye nokuzibandakanya kwedijithali okungenamthungo.

Utshintsho kwiMveliso yeWayini

Ukwenziwa kwezinto ezintsha kushishino lwewayini kusebenza njengokhuphiswano, kubonelela ngeendlela zokunciphisa ukhuphiswano kunye nokunyusa ingeniso. Olu tshintsho lubandakanya zonke iinkalo zenkqubo yokwenziwa kwewayini, lubonisa ubume obahlukeneyo beli candelo lezentlalo noqoqosho.

Umgangatho njengaMandla okuqhuba

Umgangatho usahleli ubalulekile ekwenziweni kwezigqibo zabathengi kurhwebo lwewayini. Amanqanaba awohlukeneyo omgangatho asebenza njengomba ophambili wokwahlulwa kwewayini kunye nokuma kwemarike, ukujongana neenkxalabo ezinxulumene neemveliso eziphikisanayo.

Ukulinganisa kunye nezimvo zangoku

Ukulinganisa iziphumo zophando kunye nokuqonda okuchaziweyo kubalulekile, ukulungelelanisa izimvo zangoku ezivela kubathengi, urhwebo, kunye neengcali. Oku kugxininisa imilinganiselo ebalulekileyo yewayini phakathi kweziselo ezinxilisayo, indima yabantu kulwahlulo lwemarike, kunye nefuthe lemiba efana nezimvo zosapho, amaxabiso, imidiya yoluntu, kunye neendlela ezivelayo.

UkuGqalisela kwiQhinga leZicwangciso zokuThengisa iWayini

 Uhlalutyo lwemarike yangaphakathi nangaphandle, ulwahlulo, kunye nomxube wentengiso yimiba engundoqo yezicwangciso zokuthengisa iwayini. Uhlalutyo lwangaphakathi lujonge kwiimpawu zomvelisi / umthengisi, izakhono, kunye nezicwangciso zeemarike zamazwe ngamazwe. Uhlalutyo lwangaphandle lubamba ukuziphatha kwabathengi, ukhetho, kunye nemibono kumaqela eminyaka yobudala.

IiNdlela eziTshayo kwiNtengiso-Mix yemigaqo-nkqubo

Utshintsho olucwangcisiweyo kumgaqo-nkqubo wemveliso olusingise ekuqaliseni izinto ezintsha, ukuqhubeka kokufaneleka komgaqo-nkqubo wamaxabiso kubudlelwane bobulunga bamaxabiso, kunye nendima ebalulekileyo yemigaqo-nkqubo yokukhuthaza kwizicwangciso-qhinga zentsebenziswano, ukudibanisa ukhenketho lwewayini ngenjongo yokukhuthaza okongeziweyo.

Indlela yeNtengiso enamanyathelo amane

Inkqubo yokuthengisa ibandakanya indlela yamanyathelo amane. Inyathelo 1 libandakanya ukuqonda abathengi kunye nexabiso labo ngobungqina obusebenzayo bomthengi. KwiNyathelo 2, abathengisi baphuhlisa isicwangciso esicacileyo esineenjongo ezinokulinganiswa, ukuchonga amacandelo abathengi abajoliswe kuwo kunye nokubeka indawo. Inyathelo lesi-3 libandakanya ukuphumeza amaqhinga, ukujongana nemveliso, ixabiso, nokusasazwa ngokubambisana. Inyathelo lesi-4, inyathelo lokugqibela, ligxile ekunxibelelaneni nasekukhuthazeni, ligxininisa indawo yalo kuhambo lokuthengisa ngokubanzi kunokuba libe yindawo yokuqala.

Ukuququmbela

Ukuqukumbela, impumelelo yexesha elizayo yoshishino lwewayini ixhomekeke ekwamkeleni ubandakanyo, ukuziqhelanisa nokutshintsha izinto ezikhethwa ngabathengi kunye nokuphumeza amaqhinga okuthengisa abanzi abeka phambili ixabiso labathengi kunye namava kuneendlela eziqhelekileyo. Ishishini elijonge phambili lelo eliqaphela ukwahluka kwabathengi balo kunye nobugcisa obutsha, obuqhutywa ngumgangatho, kunye nezicwangciso ezibandakanyayo zokuphumelela kwimarike yehlabathi.

© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.

Le yinxalenye yesi-4 soluhlu oluyi-4.

Funda iCandelo 1 Apha:

Ukuthatha iGamble: Isindululo esiseMngciphekweni sesiXeko saseNew York seCasino Hub eMpuma Side yeManhattan 

Funda iCandelo 2 Apha:

Izimvo ezingahluzwanga: Ukujonga imigibe yabakhenkethi baseNew York

Funda iCandelo 3 Apha:

I-Shimmering Horizons: Ukuphonononga i-Global Sparkling Wines Market