Ukundwendwela iMalta iya kuphinda ibe liqabane elisemthethweni lendawo yokuya eManchester United njengoGunyaziwe wezoKhenketho waseMalta (MTA) kwaye iKlabhu ibhengeze ukuba ihlaziya isivumelwano sayo sentsebenziswano kunye neKlabhu ekhuthaza iMalta njengendawo yokhenketho kubalandeli bayo abayi-1.1 yebhiliyoni kwihlabathi liphela.
IManchester United kunye neMalta zinonxibelelwano oluluqilima, olubonakaliswa yimbali ende kunye neMalta ngokuzingca ibamba iklabhu yamazwe aphesheya yaseManchester United.
Ngesi sivumelwano sobambiswano, uphawu lokuTyelwa kweMalta luya kuxhamla ekuvezweni okuqinileyo ngexesha lemidlalo yasekhaya yeKlabhu kunye namajelo okuthengisa edijithali, amajelo eendaba ezentlalo kunye nakumajelo ashicilelweyo kwihlabathi liphela. Iindaba zohlaziyo ziye zabhengezwa kumsitho woonondaba obukhethekileyo obubanjelwe eOld Trafford eManchester, phambi koHloniphekileyo Clayton Bartolo, uMphathiswa wezoKhenketho, uMnu Anthony Gatt, unobhala weSigqeba kwiSebe lezoKhenketho, kunye noMnu Carlo Micallef, iCEO yeMTA. .
Obekekileyo. UBartolo waphawula ukuba “Ukuqinisekisa kwakhona Ndwendwela iMalta njengoko i-Official Destination Partner yaseManchester United iya kukhokelela ekwandeni kokubonakala kunye nokulungelelaniswa kwentengiso kwinqanaba elingazange libonwe ngaphambili kwiiQithi zaseMalta kungekhona nje eYurophu kodwa kwezinye iimarike zexesha elide ezifana neMelika, i-Asia kunye ne-Middle East. Ndinethemba lokuba esi sivumelwano sobambiswano siya kuqinisa ithemba leMalta ekuzimiseni njengendawo esembindini yokugqwesa kukhenketho lwezemidlalo kwiminyaka ezayo. ”
“Ebudeni beenyanga zobhubhani, i-MTA kuye kwafuneka icinge ngaphandle kwebhokisi ukuze yandise ukubakho kobu budlelwane, ngexesha apho imidlalo yehlabathi ibimi ngxi.”
"Oku kwenziwa ngamaphulo ahlukeneyo, edijithali, ajolise ekunikeni ukubonakala, ukuzibandakanya kunye nokuvezwa kubuhle beZiqithi zaseMaltese kwisiseko sabalandeli beManchester United kwihlabathi jikelele, ngakumbi kwingingqi yaseAsia, apho iManchester United yamkelwa njengenye. yezona klabhu zemidlalo zomeleleyo. Njengoko singena kule minyaka mihlanu izayo yesi sivumelwano sobambiswano, sijonge phambili ekujongeni amathuba angekasetyenziswa ngaphambili ukuze siqhubeke nokwandisa obu budlelwane bamazwe ngamazwe,” utshilo u-CEO we-MTA uMicallef.
Umlawuli weManchester United kunye neNtsebenziswano, u-Ali Edge, uthe, "IManchester United kunye neMalta babelana ngembali etyebileyo kwaye siyakuvuyela ukuqhubeka nentsebenziswano yethu kunye noTyeleloMalta. Siyazingca kakhulu ngento esiyizuzileyo kwiminyaka yokuqala yobambiswano, ngakumbi ngexesha apho uhambo lwamazwe ngamazwe lwaluthintelwe, kwaye sijonge phambili ekuqhubekeni kobu budlelwane buyimpumelelo kwiminyaka emininzi ezayo. "
UMlawuli weNtsebenzo yeNtsebenziswano yeManchester United, u-Liam McManus, wongeze “Ukusukela oko sasungula ubambiswano loTyelelo lweMalta kunye siye sabonelela ngempumelelo ngolwazi oluqhubekayo lwengqondo yeMalta njengendawo yohambo lokuqala. Oku kuye kwanceda ukwakha isiseko esomeleleyo sokubeka iMalta ngokufanelekileyo ukuba iphinde ibuyele kwixesha lokuphazamiseka kwaye iphinde iphinde ibuyele emva kobhubhani. ”
Ukutyelela iMalta iya kuqhubeka nokukhuthaza abalandeli beManchester United abavela kwihlabathi liphela ukuba baphonononge ubuhle kunye nokuguquguquka kweZiqithi zaseMalta ngenxa yonikezelo lokuhamba ekujoliswe kulo olufumanekayo. utyelelo.com.
UMicallef uqukumbele ngelithi, “Undwendwelo lwaseMalta luza kwandisa amava eManchester United lwenza ukuba lufumaneke kubadlali bebhola ekhatywayo abasezayo ngenxa yentsebenziswano nezikolo zebhola ekhatywayo zaseManchester United, sisakhela kumava esiwanike abadlali bebhola abancinci basekhaya kulo nyaka uphelileyo.”
Malunga neMalta
Iziqithi ezinelanga zaseMalta, kumbindi woLwandle lweMeditera, zilikhaya lolona xinaniso lumangalisayo lwelifa lemveli elakhiweyo, kubandakanya neyona ndawo iphakamileyo ye-UNESCO yeNdawo zeLifa leMveli kulo naliphi na ilizwe. I-Valletta eyakhiwe yi-Knights enebhongo yase-St. John yenye yezinto ze-UNESCO kunye ne-European Capital yeNkcubeko ye-2018. I-patrimony yase-Malta kuluhlu lwamatye ukusuka kwi-architecture yamatye endala ekhululekile emhlabeni, ukuya kwelinye loBukhosi baseBritani obunamandla kakhulu. iinkqubo zokhuselo, kwaye ibandakanya umxube otyebileyo wezakhiwo zasekhaya, ezenkolo, nezomkhosi ukusuka kumaxesha amandulo, aphakathi, kunye namaxesha amandulo. Ngemozulu enelanga eliqaqambileyo, iilwandle ezinomtsalane, ubomi basebusuku obuchulumancisayo, kunye neminyaka engama-7,000 yembali enika umdla, kuninzi okubonayo nokwenzayo. Ngolwazi oluthe kratya malunga neMalta, Cofa apha. @visitmalta kuTwitter, @VisitMalta kuFacebook, kunye @visitmalta ku-Instagram.
INTO ONOKUYITHATHA KWELI NQAKU:
- Bartolo noted that “Reaffirming VisitMalta as the Official Destination Partner of Manchester United will lead to an increase in visibility and marketing coordination on an unprecedented level for the Maltese Islands not just in Europe but in other long-haul markets such as America, Asia and the Middle East.
- “This was done through various initiatives, of a digital nature, aimed at giving visibility, engagement and exposure to the beauty of the Maltese Islands across Manchester United's fan base around the world, especially in the Asian region, where Manchester United is recognised as one of the strongest sports clubs.
- “During the months of the pandemic, the MTA had to think out of the box to maximize the potential of this partnership, in a time when sport worldwide was at a standstill.
