Ngaba usafuna i-Instagram ngo-2022, okanye ngaba kukho enye indlela ebhetele?

Abathengisi namhlanje bayayiqonda imfuneko yemidiya yoluntu. Ngo-2020, uFacebook wenze malunga neebhiliyoni ezingama-86 zeedola kwintengiso. Ewe, phantse yonke ingeniso yenkampani ivela kulo mjelo omnye.

Amanye amaqonga eendaba ezentlalo nawo anandipha impumelelo kunye nabathengisi bedijithali. Iinkampani zokhenketho zisebenzisa i-Instagram kunye namanye amajelo eendaba ezentlalo ukujolisa abathengi bazo.

I-Instagram ayinkulu kangako okanye ayithandwanga njengoFacebook, kodwa ikwabaluleke kakhulu ekuthengisweni kwedijithali. I-Instagram inokunceda ukuphucula ukubonakala kophawu kunye nokwandisa ulwazi lwemveliso.

Ukusukela ekunyukeni kwempembelelo, i-Instagram iye yagqama njengekhaya laba bantu. Kodwa ngaba i-Instagram inexesha layo kwaye ngaba ikhona enye indlela engcono?

Bangaphi abantu abasebenzisa imidiya yoluntu?

Ngawo onke amaqonga akhoyo kunye nokuthandwa kwawo, unokulindela ukuba amanani abasebenzisi abe phezulu. Kodwa mhlawumbi ziphezulu kunokuba ubunocinga.

I-Datareportal ibonise ukuba abantu abangaphezu kwe-4.62 yezigidigidi bafikelela kwiiakhawunti zabo kwimidiya yoluntu rhoqo ngenyanga. Oku kulingana ne-9 kwabasebenzisi be-intanethi abali-10, okanye phantse i-60% yabemi behlabathi.

I-Instagram ihlala iyimfihlo kwisiseko sayo somsebenzisi, kodwa kutsha nje kuye kwafuneka baveze kwiCongress ukuba bangaphi abasebenzisi abasebenzayo benyanga ababenabo. Eli nani beliyi-2 yeebhiliyoni zabasebenzisi. Ke ngoko, phantse i-50% yabasebenzisi beendaba zentlalo behlabathi basebenzisa iakhawunti kwi-Instagram.

Indawo ibhenela kubaphembeleli, iimveliso, kunye nabantu abafuna nje ukuthumela iifoto zezilwanyana zabo zasekhaya. Inoluhlu olubanzi lwesibheno kodwa iluncedo kakhulu ekuthengiseni.

Ngaba i-Instagram isasebenza kwintengiso namhlanje?

Inani elikhulayo labasebenzisi lingacebisa ukuba ngokuqinisekileyo kunjalo. Intengiso ye-influencer inokuba yindlela enengeniso ephezulu yokukhuthaza iimveliso kunye neenkonzo.

Iimveliso ezininzi ziye zahamba ngentsholongwane ngokulula ngokusetyenziswa kobuchule kwabaphembeleli kunye neebhlogi. Imbiza ekhawulezileyo ngumzekelo nje omnye.

Endaweni yokwenza iphulo lentengiso ebiza imali eninzi, abavelisi besi sixhobo basuka nje baphise ngemveliso yabo. Kodwa abantu abakhethe ukuthumela iiPots ezikhawulezayo kubo bonke babengabantu abanempembelelo.

Isiphumo saba yinto yokuthengisa, ethengiswa kwibhajethi encinci. Enye ye imithetho yegolide ye-ROI kwimidiya yoluntu kukukwazi ukulinganisa iziphumo.

Ukuqonda kunokunceda kule ndawo, kodwa xa usebenzisa amaqonga amaninzi kunokuba nzima ukulandelela umkhondo kunye nokuguqulwa. 

Kunzima kangakanani ukukhulisa abaphulaphuli kwi-Instagram?

Ukufumana abaphulaphuli abakhule ngokupheleleyo kuthatha ixesha. Kuya kufuneka uqonde indlela i-Instagram esebenza ngayo ukuze umxholo wakho ubonakale ngakumbi kunabakhuphisana nabo. Yile algorithm abathi abasebenzisi abaninzi basilele ukuyiqonda.

Esikhundleni sokusebenza nzima, abanye abantu babhenela kwezinye iindlela zokukhulisa abalandeli babo.

Izifundo zentengiso ye-Instagram ziba yinto eyenzeka ngokwazo. Ezi khosi zihlala ziqhutywa ngabaphembeleli abaphumeleleyo kwaye zithembisa ukufundisa abafundi indlela yokukhulisa uphawu lwabo.

Ingxaki kukuba, uninzi lwaba baphembeleli abanamabanga aphantsi, kwaye baqonda kancinci malunga nokuthengisa ngaphandle kwe-niche yabo.

Enye indlela yokwandisa ukulandela kwakho kukusebenzisa inkonzo yokukhula.

An Inkonzo yokukhula kwe-Instagram iya kuphakamisa inani labalandeli onayo, kwaye incede ukukhulisa uthethathethwano. Ukuba yenziwe ngokufanelekileyo.

Ngaba ngokwenene ungabakhulisa abaphulaphuli bakho ngenkonzo yokukhula?

Njengeenkonzo ezininzi zehlabathi, kukho amashishini amahle okukhula, kwaye kukho nama-apile abolileyo.

Ubuchule bomnqwazi oMnyama ukunyusa i-traffic yewebhu sele iqalile ukuhluza ukuya kwiinkonzo zokukhula. Ekuphela kwendlela yokukhulisa abaphulaphuli ngokwendalo kukuzibandakanya nabasebenzisi abanomdla wokwenyani.

Iinkonzo zokukhula ngokuqinisekileyo zinokukwenza oku, kodwa ezininzi zazo azikwenzi. Endaweni yoko, bongeza iiakhawunti ezingenanto kokulandelayo, okanye okubi ngakumbi, basebenzisa i-bots.

Inkonzo elungileyo yokukhula kwe-Instagram iya kuzingela abalandeli abaya kuthi banxibelelane nawe. Abantu abanomdla ngokwenene kwiinkonzo zakho kunye nento oyithumelayo.

Nabani na ocinga ukusebenzisa inkonzo yokukhula kufuneka aqaphele ingozi ebandakanya ukumiswa okunokwenzeka okanye ukuvinjelwa ngokuthe ngqo kwi-Instagram.

Bubunzima bokukhulisa abaphulaphuli obunokunyanzela abanye ukuba bajonge ezinye iindlela kwi-Instagram.

Ziziphi ezinye iindlela ezikhoyo kwi-Instagram?

Kukho ezinye iindlela ezilungileyo kwi-Instagram, kwaye zifanelekile ukuqwalaselwa kwimeko efanelekileyo.

Abantu abaninzi kunye neempawu baya kusebenzisa umkhankaso wokuthengisa weqonga. Oku kuthetha ukusebenzisa i-Facebook, i-Instagram, iTikTok, kunye nezinye ii-apps ukusasaza umnatha wakho ngokubanzi.

Ezinye iindlela ze-Instagram zezi:

• Vero
• ngene
• TikTok
• I-Steller
• Caffeine
• YouTube
• ukudideka
• Tumblr 
• Twilley

Nangona kunjalo, i-Instagram isenokuba lolona khetho lulungileyo kuwe. Ngaphambi kokuba uqale, kufuneka uqonde idemographic yakho. Nje ukuba uqonde abaphulaphuli ojolise kubo, unokukhetha iqonga lakho ngobulumko.

Isizathu sokuba kubekho ukhetho olungcono kune-Instagram luphantsi kwesiseko sabo sabasebenzisi.

Ngubani osebenzisa aphi amaqonga?

Kulapho uphando oluncinci lunokuhlawula khona ngokwenene xa kuziwa kwi-ROI.

I-Instagram ubukhulu becala ijongana ne-18 ukuya kwi-34 yeminyaka ubudala, kunye nomda omncinci kubasebenzisi abangamadoda. Inokubhenela kubomi obunqwenelekayo kwaye iyathandwa yifashoni kunye neempawu zembaleki.

Uphawu lwakho, nangona kunjalo, lunokukhangela ukubhenela ngakumbi kubantu ababhinqileyo abakuluhlu lobudala olwahlukileyo. Kwimeko apho, i-Pinterest inokuba yinto engcono kakhulu kwaye ibonelele ngoguqulo oluninzi.

Ukuba ubukhangela abaphulaphuli abancinci, iTikTok iya kuba nomphetho kwi-Instagram. Ngokutsho kwe-Statista, iTikTok inabasebenzisi abasebenzayo abangaphezu kwebhiliyoni e-1 ngenyanga. Eli nani lifunyenwe ngexesha elifutshane, libonisa ukuba kukho amandla amakhulu ekuthengiseni ngeli qonga.

Ukuqhuba itrafikhi ngakumbi kwiwebhusayithi yakho

Ukusebenzisa intengiso yokufikelela kunokukunceda ukuba usebenzise abaphembeleli be-Instagram. Ukuqhagamshelana nabantu abaneempembelelo ezifanelekileyo kwimarike yakho kuya kuphakamisa ulwazi lwe-brand.

Ukuba ungabhala izithuba zeendwendwe kunye nekhonkco kwindawo yakho ngokusebenzisa abaphembeleli, uya kunceda ukwandisa umthamo wakho wetrafikhi.

Ke, ngaba i-Instagram isafuneka ngo-2022?

Kukho impendulo emfutshane kakhulu kulo mbuzo, kwaye nguewe. I-Instagram ihambelana ngokupheleleyo nokuthengiswa kwedijithali namhlanje, kwaye ngokungathandabuzekiyo iya kuqhubeka injalo.

Indlela yodwa yokuphumelela kwiqonga kukudala ukubandakanya. Abaphembeleli abancinci abathembeli kubalandeli abaninzi, kodwa basafunwa ziibrendi ukuze bafumane iziqinisekiso.

Isizathu sokuba i-micro-influencers iseluncedo kukuba bahlala bekwiimarike ze-niche. Kwaye, okona kubalulekileyo, abaphulaphuli babo bayabathemba kwaye banxibelelane nabo.

Ukunyaniseka kwebhrendi akunakuthengwa, kodwa abaphembeleli banokuhambisa ukuba bayakholelwa kwimveliso yakho. Nangona amanye amaqonga asetyenziswa ngabaphembeleli, ayafana ne-Instagram.

Abanye abaphembeleli benze imisebenzi eyimpumelelo emangalisayo kwi-Instagram. Baye bafumana izigidi zabalandeli, kwaye bayenzile ngokubandakanya umxholo, kunye nokuthembela.

Esi sesinye sezizathu zokuba kutheni iindlela zangaphantsi zokukhulisa abaphulaphuli kufuneka ziphetshwe.

isishwankathelo

Ukufumana iakhawunti ye-Instagram kulula, ukufumana abalandeli abathile akukho nzima. Ukudala ukukhula okuzinzileyo, nangona kunjalo, kufuna umsebenzi omninzi.

Mhlawumbi kungenxa yoko le nto abanye abantu befumana i-Instagram ingeloncedo ekuthengiseni. Kukho ukhetho oluthathu kule meko; tshintshela kwelinye iqonga, sebenzisa inkonzo yokukhula, okanye ufikelele kubaphembeleli.

Inkonzo yokukhula elungileyo iya kukunceda ufumane abaphulaphuli ekujoliswe kubo ngokwasemzimbeni. Ukufikelela kubaphembeleli kuthetha ukuba uyakongeza ekulandeleni kwakho ngabo.

Ewe kunjalo, ungatshintshela kwelinye iqonga, kodwa ke uya kuphoswa kuwo onke amathuba okuthengisa anokubonelela nge-Instagram.