Ukhenketho kunye netekhnoloji bezisoloko zisenzela abantu abalungileyo bokulala, ngakumbi xa kufikwa kusetyenziso lwamaqonga eendaba ezentlalo kunye nokwenza ukuba kusebenze ifowuni ephathwayo.
Xa uhambo lungena kwi-Intanethi, luye lwahlangabezana nezithintelo ezimbalwa zokungena kunamacandelo amaninzi, njengoko utshintshiselwano lwabathengi ngokuthe ngqo, ukudityaniswa kwendawo, iinkonzo zokubhukisha, kunye nokuthenga itikiti lenqwelomoya kunokuququzelelwa ngokulula ngemijelo ye-intanethi. Oku ubukhulu becala kwakungenxa yokuba umsebenzisi wokugqibela wayesiza kwimveliso kunokuba alinde ukuba kuhanjiswe impahla kubo. Njengoko ukhenketho lwalukhula ngokukhawuleza, kwaba njalo nokukwazi ukuphanda, ukubhukisha, nokwabelana ngamava ohambo, ngokufuthi ngexesha lokwenene, ukondla ngokubhekele phaya umnqweno wokukhenketha ehlabathini lonke.
UKhenketho lwaseKapa luphawule ukuthengisa ngedijithali njengommandla ophambili kuphuhliso phambi kweNdebe yeHlabathi yeFIFA ka-2010, ilungisa iwebhusayiti yayo kunye neendawo zosasazo zoluntu ukuze kulawuleke ukunyuka komdla. Ukusukela ngoJuni ka-2011, iwebhusayithi yezoKhenketho yaseKapa ibone isigidi seendwendwe ezikhethekileyo kunye nekhasi labalandeli bakaFacebook boKhenketho lwaseKapa, I ♥ iKapa, likhule laya kutsho kuma-250,000 abalandeli, ngelixa ii-tweets rhoqo neeblogs ziye zazuza uKhenketho lwaseKapa. indawo (in 2011) njengenye phezulu 25 iibhodi zabakhenkethi ezinempembelelo kakhulu kunye DMOs online (ilinganiswe yi influencersintravel.com). Njengoko iKapa litshintsha indawo yalo yophawu ukuze libe nomtsalane kumhambi omtsha wasezidolophini, ubuchwepheshe bumiselwe ukuba budlale indima ebaluleke ngakumbi.
Iphulo lokuthengisa elihlanganisiweyo neNational Geographic elasungulwa ekuqaleni kwalo nyaka libona iKapa neThekwini libonakala kumaqonga eNational Geographic kwisithuba seenyanga ezilishumi elinesine phakathi kuka-Epreli wama-2012 noJuni 2013. Iivignettes zikamabonwakude zigxile kwizandi ezizodwa zesixeko ngasinye, uluhlu lwamazwe ngamazwe lwe-National Geographic Magazine yokuhlela, umhleli we-intanethi kwi-website ye-National Geographic, kunye neendaba zoluntu kunye nephulo ledijithali elixhaswa yi-Digital Nomad, u-Andrew Evans.
Ngenyanga yoKwindla kulo nyaka, uKhenketho lwaseKapa luphehlelele iKhithi yeZixhobo entsha yaseKapa, eyikhithi yezixhobo zedijithali ebonisa kwaye ithengise indawo ekusingwa kuyo iKapa. Ukuphila kwi-intanethi, njengenxalenye yewebhusayithi esemthethweni yoKhenketho lwaseKapa, i-Cape Town Toolkit ibandakanya iindlela ezahlukeneyo, imifanekiso ekumgangatho ophezulu, kunye nolwazi malunga neKapa elivumela abasebenzisi ababhalisiweyo kuhambo, ukhenketho kunye norhwebo lwentengiso ukuba bafikelele kwizixhobo zokwazisa kunye nezibonelelo. ngokucofa iqhosha. Abasebenzisi banokukhetha izinto ezithile, bakhuphele ulwazi olupakishiweyo, baze badibanise iindlela ezilungiselelweyo, besebenzisa isibambiso soKhenketho saseKapa. Abasebenzisi bayakwazi ukwabelana ngomxholo ngokuhambelana nomxholo omtsha wentengiso woKhenketho waseKapa: “Awufuni holide, udinga iKapa!”
Ukongeza, ngoSeptemba wama-2012, uKhenketho lwaseKapa luya kuphehlelela iphulo likaFacebook wedijithali, eliza kuthetha nemarike yosasazo loluntu ekhula ngokukhawuleza neliza kudibanisa abakhenkethi abaninzi ngakumbi kunangaphambili ukuya eKapa. UKhenketho lwaseKapa luza kusebenzisana neeblogi ezine eziphezulu zokukhenketha kumazwe ngamazwe kwiphulo lentengiso yendawo ekusingwa kuyo ngo-Agasti.
NgoMatshi walo nyaka, bekukho abasebenzisi bakaFacebook abazizigidi ezingama-835 (i-Internet World Statistics), ngelixa iipesenti ezingama-79.8 zabemi behlabathi bebeneselfowuni (iselfowuni) ukususela kunyaka ophelileyo (Gartner) kwaye ngo-2011, ukungena kwe-smart phone kwihlabathi jikelele kwahlala. Iipesenti ezingama-27 zabemi (Visionmobile). I-China isandula ukodlula i-USA njengelizwe eliphambili ngomthamo wee-smartphones. Ngapha koko, ngokutsho kwe-eMarketer, abantu abadala ngoku bachitha ixesha elininzi leendaba kwi-mobile kunamaphepha-ndaba kunye namaphephancwadi zidityanisiwe.
Abantu basebenzisa iifowuni ezihlakaniphile ukukhangela iwebhu, ukujonga ulwazi, ukuthelekisa iindleko kunye neenkonzo, ukuhamba, ukuthenga kunye nokwabelana. Uphononongo (olwenziwa yi-Tradedoubler kunye neForrester Consulting) lugxile eSweden, eJamani, eFransi nase-UK lufumanise ukuba iipesenti ezingama-53 zabasebenzisi be-smartphone ngoku bathenga iimpahla kunye neenkonzo kwizixhobo zabo, ngelixa iipesenti ezingama-71 bephanda ngezinto ezinokuthi zithengwe ngee-handsets zabo. E-USA kuphela, iselula yayinoxanduva lwe-US $ 2.6 yebhiliyoni kwixabiso lokubhukisha uhambo ngo-2011. Eli nani liqikelelwa ukuba liya kudlula i-US $ 8 billion ngo-2013 (PhoCusWright January 2012).
Amandla e-e-commerce ecaleni, amaqonga edijithali amele amandla amakhulu okuthengisa kwiqhezu leendleko zikamabonwakude wehlabathi okanye umkhankaso wokushicilela. Kungesimo sengqondo sokusebenzisa smart-inkcitho apho uKhenketho lwaseKapa lukhethe ukutyala imali kakhulu kwiqonga lemidiya yedijithali ukukhuthaza iphulo labo elithi “Awuyidingi iHolide, Uyayidinga iKapa”.
Ingqonyela yezoKhenketho yaseKapa, uMariëtte du Toit-Helmbold yathi: “Amajelo eendaba edijithali kunye namaqonga oluntu ayalutshintsha ngokwenene uhambo – kunye nokuziphatha kwabahambi – njengoko bephupha, amava, kwaye besabelana. IKapa lisinika izinto ezininzi ezinomtsalane, ezinomdla, neziyinyaniso, esizisebenzisa kumaqonga ethu (afana noFacebook, Twitter, blogs, kunye newebhu) nangobudlelwane obucwangcisiweyo obufana neli sisandul' ukulithatha neNational Geographic's. Nomad yedijithali, uAndrew Evans. Kungezi festile apho abantu baqala ukubona iKapa, iifestile zedijithali ezikhawulezayo, ezifanelekileyo, nezinyanisekileyo.”
INTO ONOKUYITHATHA KWELI NQAKU:
- Since June 2011, the Cape Town Tourism website has seen a total of one million unique visitors and the official Cape Town Tourism Facebook fan page, I ♥ Cape Town, has grown to over 250,000 fans, while regular tweets and blogs have earned Cape Town Tourism a place (in 2011) as one of the top 25 most influential tourist boards and DMOs online (rated by influencersintravel.
- Living online, as an adjunct to Cape Town Tourism's official website, the Cape Town Toolkit includes diverse itineraries, high-quality images, and information about Cape Town that allows registered users in the travel, tourism, and marketing trade to access promotional material and resources at the touch of a button.
- This will include a one-hour documentary about the two cities, a series of TV vignettes focused on the unique sounds of each city, an array of international National Geographic Magazine editorial, online editorial on National Geographic's website, as well as a social media and digital campaign championed by Digital Nomad, Andrew Evans.
