Ncokola Commerce Trends Ingxelo: Travel Edition

INgxelo yamva nje yeNgxoxo yoRhwebo yeNgxoxo kaClikatall ifumene i-95% yabathengi banqwenela amava obuqu kwincoko yokubhukisha uhlaziyo, ngakumbi ukulibaziseka kwenqwelomoya, ukungena kade, kunye nokuphuculwa.

Cofa iqhosha, i-CPaaS innovator kunye nenkokheli ye-Chat Commerce, namhlanje ibonakalise iziphumo zayo zamva nje Ncokola Commerce Trends Ingxelo: Travel Edition, eveza ulwazi olutsha malunga nendlela abathengi banamhlanje abafuna ukunxibelelana kwaye bathenge ngeehotele, iinkampani zeenqwelo moya, kunye neenkampani ezirentisayo zeemoto kwiincoko zemiyalezo ephathwayo. Uphando, olufumene iimpendulo ezivela kubathathi-nxaxheba abangaphezu kwe-1,000, lufumene i-87% yabathengi bakhetha ukusebenzisa imiyalezo ephathwayo ukunxibelelana neenkampani zokuhamba.

I-77% yabathengi bathi bazimisele ukusebenzisa ikhonkco lentlawulo yeselula kunye neempawu zokuhamba.

Ukuqonda nzulu indlela abathengi abanxibelelana ngayo neempawu zokuhamba, uphando olutsha lukaClicatell lufumene imfuno exhaphakileyo yamava obuqu kunye aluncedo kubathengi ngeencoko zemiyalezo, ezinje nge-92% yabathathi-nxaxheba bangathanda ukusebenzisa umyalezo ophathwayo ukunxibelelana neehotele, i-89% ingathanda ukusebenzisa iselula. imiyalezo yokunxibelelana neenqwelomoya, kwaye i-85% ingathanda ukusebenzisa umyalezo ophathwayo ukunxibelelana neenkampani ezirentwayo zeemoto. I-Gen Z, iMillennials kunye ne-Gen X nazo zonke zibeka imiyalezo ephathwayo njengeyona ndlela iphezulu yokunxibelelana neempawu zokuhamba, ezibonisa ezo zizukulwana zintsha zezona zityekele ekunxibelelaneni neebrendi ngeselfowuni.

Ingxelo iphinda ibonise ukuba iinkampani zokuhamba ziphosakele kwisicelo esisodwa samava omyalezo weselula: iintlawulo. Enyanisweni, i-73% yabathengi ibonise ukuba abazange bathenge ngekhonkco lokuhlawula i-SMS. Nangona kunjalo, nge-77% yabathengi abathi bazimisele ukusebenzisa ikhonkco lokuhlawula ngeselfowuni kunye neempawu zokuhamba, kukho ithuba elikhulu leenqwelomoya, iihotele kunye neenkampani ezirentisayo zeemoto zokuphucula amava okuhamba kunye nokuvumela abathengi ukuba bakhangele, bathenge kwaye balandele umkhondo wabo. izicwangciso zokuhamba zonke kwiselula zabo. I-81% yabathengi banokuthenga ngekhonkco lentlawulo nalo naluphi na uhlobo lwenkampani yokuhamba, kunye nobhukisho lwehotele oluphezulu kuluhlu (58%).

Iziphumo ezongezelelweyo eziphambili ziquka: 

• Iinqwelomoya:
  • I-48% ifuna unxibelelwano lweselula kwiinkampani zokuhamba ngexesha lokubhuka, kwaye i-63% yathi kwiiyure ze-24.
  • Abathengi bangathanda kakhulu ukufumana umyalezo ngosuku lohambo lwabo ngolwazi olubalulekileyo, kunye ne-60% yabathengi abafuna ukufumana isaziso salo naluphi na utshintsho lomzuzu wokugqibela kuhambo lwabo lwenqwelomoya.
  • I-48% yabathengi bangathanda ukubhukisha ubhukisho lwenqwelomoya kwinkampani yenqwelomoya ngokuthumela imiyalezo ephathwayo.
• Ihotele:
  • Abathengi bakhetha ukuthumela umyalezo ngeselula kunye neehotele (92%) vs. Iinqwelomoya (89%).
  • Kwiihotele, ukufumana umyalezo ophathwayo wokuba igumbi lakho lilungile kwaye ucela ukungena kwangethuba okanye kade yeyona nto iphambili phakathi kwabathengi (i-58% ifuna isaziso sokuba igumbi labo lilungile kwaye i-41% ifuna ukwaziswa ukuze kuphuculwe igumbi labo).
  • Ukugcinwa kwehotele kunye nokuphuculwa kwegumbi yiyona nto ikhethwa kakhulu ekusebenziseni ikhonkco lokuhlawula ingxoxo - i-58% ingathanda ukubhukisha ukubhuka, i-47% ifuna ukuphucula igumbi labo.
• Iimoto ezirentwayo:
  • I-54% yabathengi bangathanda ukufumana umyalezo ngosuku lohambo lwabo kunye nolwazi olubalulekileyo lokurenta imoto, kwaye i-50% yabathengi bafuna ukufumana isaziso malunga naluphi na utshintsho lomzuzu wokugqibela.
• Iintlawulo:
  • I-71% yabathengi ibonise ukuba bazimisele ukuthenga ngenkampani yokuhamba ngekhonkco lokuhlawula kuphela emva kokuxoxa ne-agent ephilayo okanye i-bot automated.
• Uhambo jikelele:
  • I-27% ikhetha ukuthumela imiyalezo yeselula ukunxibelelana nenkampani yokuhamba (eyona nto iphakamileyo kunoma yimuphi udidi), ngelixa i-8% kuphela ikhetha ukunxibelelana nenkampani yokuhamba kwingxoxo yewebhusayithi.
  • I-48% yabathengi banokulindela ukuba imiyalezo ephathwayo iqale ngexesha lokubhukisha, i-63% ilindele ukuba imiyalezo ephathwayo iqale iiyure ezingama-24 ngaphambi kohambo lwabo.
  • I-80% yabathengi bathi kulula ngakumbi ukusebenzisa idesika yokuhamba ngemiyalezo ephathwayo xa kuthelekiswa namanye amajelo.
  • Abasebenzisi be-iPhone banyanzelekile ukuba basebenzise imiyalezo ephathwayo kunye neenkampani zokuhamba xa kuthelekiswa nabasebenzisi be-Android.

"Ngokwenza unxibelelwano kunye nokuthenga abathengi babo kwincoko, iClicatell ivule iingcango zokulula kunye nobuntu kwiimpawu zokuhamba," utshilo uPieter de Villiers, i-CEO kunye nomseki-mdibaniselwano weClicatell. "Idatha ibonisa ukuba kukho ithuba leempawu zokuhamba ukuhambisa iinkonzo kubathengi babo ngokulula nangokulula ngokuthumela imiyalezo ephathwayo, abathengi abanqwenela kwaye bayifune. Mhlawumbi ngoku kunanini na ngaphambili, ukuthembeka kwabathengi kuxhaphakile kwaye iibrendi zokuhamba zifuna ukwenza imali kuyo yonke indawo yokuchukumisa. ”