Ukuphendula umbuzo 'Lixabiso lini umsitho onawo?' kunokuba ngumceli mngeni- ungayilinganisela njani into apho umbono wempumelelo kunzima ukuwucofa, kwaye zininzi iziphumo ezinokubakho?
Kweminye, kwanele ukwazi ukuba izibonelelo ezinkulu zicholwa kukuhlangana kwabathengi ubuso ngobuso kwindawo eyenzelwe iimfuno zakho, kwaye oku kulungile ukuya kwinqanaba, kodwa ukuba sifuna ukuthethelela uhlahlo-lwabiwo mali kunye nexesha kude neofisi, Uhlobo oluthile lomlinganiso wokwenene wexabiso leziganeko luyimfuneko.
UDanielle Curtis, uMlawuli weMiboniso-kuMbindi Mpuma, iMarike yokuHamba kweArabia kunye ne-IBTM Arabia ujonga iindlela zokulinganisa ezikhoyo kwaye unika imizekelo yendlela yokuzisebenzisa.
Iziganeko zihlala zilinganiswa ngokweMbuyekezo yokuTyala imali (i-ROI), kwaye, kutsha nje, ukubuya kweenjongo (i-ROO). I-ROI ithatha umbono omxinwa wesiphumo somsitho. Imane ithelekise ukuba ungakanani uhlahlo-lwabiwo mali olufakileyo, kunye nokuba ukhule kangakanani utyalo-mali ngenxa yomsitho. Umzekelo, indleko zephakheji yomsitho ekuvumela ukuba ube neentlanganiso zomntu nomnye nabathengi ababanjiweyo, xa kuthelekiswa nengeniso eveliswe njengesiphumo sezo ntlanganiso. Yenza umlinganiso kwaye yile ROI yakho.
Ibonakala icacile, kodwa inyani inzima ngakumbi. I-ROI ayithathi ngxelo ngexabiso elipheleleyo lobudlelwane obutsha obuya kuthi bube lixesha elide, kwaye ayinandlela yokongeza ixabiso lemali kubhekiso olungathanga ngqo onokulufumana ngenxa yezo ntlanganiso. I-ROO inengqondo evulekileyo ngakumbi. Yindlela yokulinganisa impumelelo yomsitho esekwe kwiinjongo ezichaziweyo, ngaphandle kokubuya kwemali.
Ukubonisa i-ROI okanye i-ROO, okanye zombini, kuya kufuneka unento yokulinganisa kumnyhadala. Ukulinganisa ukuthengisa okukhuselekileyo kuthelekiswa nexabiso leziganeko ukuveza i-ROI ngokuthe ngqo, kodwa ukuba iinjongo zakho azibambeki okanye azinakuqinisekiswa, ezinje ngokufundisa abathengi kuluhlu lwemveliso yakho okanye ukuphakamisa ulwazi ngeemarike, kuya kufuneka wakhe izinto ezithile zinokulinganiswa. Zininzi iindlela ezimiselweyo zokwenza oku kwaye ukuba uyaziqonda iinjongo zakho kunye nomxholo, kunokwenzeka ukuba ube nakho ukuzenzela ezakho iindlela. Ukuqalisa, nazi ezinye izimvo:
Cwangcisa iinjongo eziza kufezekiswa ngexesha lomsitho
Cwangcisa iziphumo ezithile kwiintlanganiso zobuso nobuso, umzekelo, jolisa ekuvumeni inani elithile leentlanganiso zokulandela emva komsitho okanye inani elithile leentlanganiso zabathengi ukukhokelela kwinkcazo eneenkcukacha ngemveliso, inkonzo okanye inkqubo. Ke, ungaseta injongo yakho kwiintlanganiso ezingama-20 zokulandelela, okanye abathengi abangama-32 bacele imiboniso enzulu kunye nemveliso ende kwaye ulinganise ukuba uyakufezekisa na oku. Qiniseka ukuba uqonde ngokucacileyo ukuba leliphi inqanaba lokuzibandakanya olithatha njengempumelelo.
Uninzi lweentlobo ezahlukeneyo zabathengi baya kwimisitho kunye neeseshini zokunxibelelana, ezinye ziya kufaneleka ngakumbi kwishishini lakho kunabanye, ngoko unokuseta iinjongo zokutshintshiselana ngonxibelelwano namalungu athile ekujoliswe kuwo. Umzekelo, inkampani yolawulo lwendawo ekuyiwa kuyo eneengcali kubunewunewu bokwenza amava enziweyo inokunqwenela ukunxulumana nabathengi abali-10 abamele abathengi abaphezulu beshishini. Yinjongo efanelekileyo ekulula ukuyilinganisa.
Vavanya abathunywa bakho
Uphando kunye novavanyo olwenziwe kumsitho, okanye kwiinyanga kunye neeveki emva kwawo, yenye indlela ethembekileyo yokufumanisa ukuba iinjongo zemfundo okanye ezinolwazi-ezinje ngokwazisa intengiso yentsingiselo okanye ukwaziswa kwemveliso entsha- kufezekisile iinjongo zayo kunye nesiphumo . Ukubonisa unxibelelwano olusemgangathweni phakathi komsitho kunye nokufezekiswa kwesiphumo esifunwayo, abaninzi bakhetha ukwenza uphando kubathunywa ngokukhawuleza ngaphambi komsitho nangoko emva kwawo. Utshintsho kwiimpendulo zabo (ngethemba kwicala elifunekayo) linyathelo elithembekileyo lesiphumo somsitho.
Siye sathetha noRajesh W. Pereira, i-CEO ye-Matrix AVE malunga nendlela ayivavanya ngayo i-ROI okanye i-ROO ekubeni aye kwi-IBTM Arabia: "I-Matrix AVE iye yazimasa umboniso ukususela kwiintsuku zokuqala. Asilindelanga kushishina ngobusuku nje obunye, kodwa injongo yam kukwazisa aBathengi abaSizileyo ukuba bazi ukuba singoobani; ngumsebenzi wokuthengisa kuqala kunye nokuphambili. Sifuna ukwenza unxibelelwano nabathengi kwiimarike ezintsha, kwaye sinomdla ngakumbi kwii-DMC ezingenayo kumazwe afana neRashiya - ngoku abakwaziyo ukufumana i-visa yokungena kwi-UAE, okwenza kube lula kwaye kungabizi ukwenza ishishini nabo.
“Sinezikhokelo ezininzi ngenxa yokuzimasa, kwaye sihlala silandela abo siqhakamshelane nabo kwi-IBTM Arabia.
"Siyakonwabela ukuthatha inxaxheba kuyo yonke iminyhadala ye-IBTM Arabia, iminyhadala yokunxibelelana ngorhatya kunye neentsuku zokufumanisa, kungenxa yokuba wonke umntu uphume kwiindawo ahlala kuzo, kwaye ngokuqinisekileyo udibana nabantu abangekho kwi-radar yakho, okanye kwidayari yakho, kwaye nigqibela ngokuxoxa ngendlela ebimnandi ngayo le misebenzi kwaye ngaphambi kokuba wazi ukuba wenze unxibelelwano olutsha nolungalindelekanga. ”
Apho unayo, iindlela ezimbini eziphambili zokulinganisa impumelelo yomsitho ngamafutshane, nokuba ukhetha i-ROI, i-ROO okanye indibaniselwano yazo zombini, uya kufumana ukuqonda okubonelelwa ziziphumo sisixhobo esinamandla sokwenza uphuculo rhoqo kumnyhadala wakho .
I-IBTM Arabia yinxalenye yepotfoliyo yehlabathi ye-IBTM yeentlanganiso kunye nemiboniso yorhwebo lwemisitho kunye nesiganeko esisekiweyo sohlobo lwayo kushishino lweMENA MICE. Kwisiganeko sayo se-2018, i-63% yabathengi babeka ishishini kunye nababonisi ngexabiso eliphakathi kwe-£ 86,000 nganye kwishishini. Esi siganeko siya kwenzeka kunyaka ozayo eJumeirah Etihad Towers ukusuka kwi-25-27 Matshi kwaye iya kuhlanganisa ababonisi abavela eYiputa, eTunisia, eMorocco, eTurkey, eRashiya, e-Asia ephakathi, eGeorgia, eArmenia naseCyprus, kunye ne-UAE kunye ne-GCC, kuba iintsuku ezintathu zeentlanganiso ezihambelanayo, imisebenzi yenkcubeko enika umdla, imisitho yothungelwano kunye neeseshini ezikhuthazayo zemfundo.
