Iphulo elasungulwa yiCoca-Cola eNorway elijolise ekubhiyozeleni inyanga engcwele yamaSilamsi iRamadan libangele izityholo zokuchaneka kwezopolitiko zihambile, abanye besoyikisa nokuqhankqalaza ngokusela iPepsi.
I-Coca-Cola yaziwa ngokuba iphuma iphulo le-Ramadan kumazwe amaninzi amaSilamsi, kodwa eli lixesha lokuqala le nkampani iphawula inyanga yamaSilamsi yokuzila ukutya eNorway, apho kuqikelelwa ukuba yi-5.7 yepesenti yabemi beli 5.2 yezigidi ngamaSilamsi. Eli phulo libonisa uphawu lweCoca-Cola oluhonjiswe ngenyanga, uphawu olubalulekileyo kwi-Islam.
Umphathi wentengiso weCoca-Cola eNorway uxelele iphephandaba laseNorway iDagbladet ukuba le nkampani ifuna ukuthatha isigqibo ngokubaluleka kokubhiyozela iyantlukwano.
“Ukwahluka kunye nokubandakanywa kusoloko kubalulekile kwiCoca-Cola. Umzekelo, uninzi alwazi ukuba ngeminyaka yoo-1950 sasiba nenxaxheba kumzabalazo wamalungelo oluntu. UCola waba ngowokuqala ukukhokela abantu basetyhini kumaphulo okuthengisa, ”utshilo uJohanna Kosanovic.
Kodwa abaphuzayo baseNorway Coke ngokucacileyo babengenakukwazi ukuyifaka esiswini intengiso.
“I-Islam ayamkelekanga okanye ayifuneki eNorway entle. Yiya kwilizwe lamaSilamsi ngale c ** p. Zama ukuthengisa iiholide zobuKristu apho, ”kubhale omnye umsebenzisi ephendula umyalezo othi“ Happy Ramadan ”umyalezo othunyelwe kwi-akhawunti ka-Coca-Cola eNorway.
“Ke iyakuba nguPepsi ukusukela apha ukuya phambili… ndiyathemba ukuba intengiso yeCoca-Cola izakwehla,” isiselo esinxilisayo esinxilisayo esaziwayo kuFacebook.
“Ndingathanda ukubona uCoke ebeka umnqamlezo kwimveliso yayo ngexesha leKrisimesi nePasika. AmaSilamsi kunye namahlakani awo asekhohlo aseNtshona aya kubetha ibhola. Ukugxuphula kwiqela elinomdla okhethekileyo kubonakala kungumqondiso kwimibutho ethile, "yatsho enye enye inethiwekhi.
"Inokuba ndiphoswe zezinye ii-logo ezimbini ezazinenkwenkwezi yamaJuda kunye nomnqamlezo ngexesha leHanukkah kunye neKrisimesi," yatsho enye i-twitter.
“Akusekho Cola. Ewe! ” omnye umsebenzisi wemidiya yoluntu uxele.
Abanye bathi bazakugqitha kwisiselo esingenampilo- nokuba zithini iilebhile zonqulo ezibekwa kwiitoti zeCoke.
Amashishini aye ajongana nezinto ezimbi ngaphambili kwixa elidlulileyo ngokuzama ukubonisa ukuba zibandakanyiwe okanye "zivukile." Isibhengezo "sobufazi" eReebok eRussia esineempawu ezimangalisayo "zobuso obuhleliweyo" sasisasazwa ngokubanzi, ngelixa uGillette wafunda isifundo esinzima kwimithombo yeendaba zentlalo emva kokufundisa kubathengi abangamadoda malunga "nobudoda obunetyhefu."
