Iforum yoKhenketho ye-ASEAN ibona amagosa aphezulu edibene evela kwizizwe ezili-10

Amazwe alishumi ase-ASEAN afake iphulo kwiForam yezoKhenketho yase-ASEAN ukuze abone ukuba imisebenzi yokuthengisa kunye nokukhuthaza ilungelelaniswa kwaye ihlabathi lifumana umfanekiso osondeleyo wezi zizwe.

IForam yezoKhenketho ye-ASEAN i-2019 ngoku iyenzeka kwiSixeko saseHa Long, kwiphondo elisenyakatho yeQuảng Ninh eVietnam ukususela ngoJanuwari 14-18 ukunyusa intsebenziswano kunye nophuhliso lwezokhenketho.

Ngomxholo othi "I-ASEAN - Amandla oMnye," amagosa aphezulu avela kuzo zonke iintlanga ze-10 ze-ASEAN ahlala kunye eHa Long ukuveza oko ngamnye wabo akwenzileyo ukukhuthaza umoya we-ASEAN. Amanye amanyathelo angaphambili kolu lwalathiso aluphumelelanga, kodwa ukusukela ngoko, umbutho uye weza nelogo entsha kwaye usebenza ekuveliseni incwadana edityanisiweyo yokunikela ngemveliso.

I-Association of Southeast Asian Nations (ASEAN) ngumbutho wengingqi ophakathi koorhulumente oquka amazwe e-10 kuMzantsi-mpuma we-Asia kunye naMazwe angamaLungu avela e-Indonesia, eThailand, eMalaysia, eSingapore, ePhilippines, eVietnam, eCambodia, eMyanmar (eBurma), eBrunei, eLaos.

I-ASEAN Tourism Marketing Strategy 2017-2020 inombono wokwakha ulwazi lwe-Asia-mpuma ye-Asia njengendawo yokhenketho ekhethekileyo kunye nezinzileyo. Injongo yalo mbono kukuphuhlisa isicwangciso sesenzo sokuthengisa esihlangeneyo nesigxile kwidijithali kunye nenkqubo yokuphumeza enobuchule esekelwe kwiinkqubo ezidityanelweyo kunye nentsebenziswano kushishino. Ikwafuna ukukhuthaza amava abakhenkethi bommandla ahlangabezana neemfuno zophuhliso zamazwe angamalungu.

Ukuhlangabezana nenjongo yokusetyenziswa kwezixhobo ezingcono, kugxilwe kwisicwangciso sokuthengisa esisebenzayo sombutho, kwaye ngokokuqala ngqa, i-arhente ibandakanyeka ukufumana umyalezo we-arhente ngokubanzi kwifomathi yedijithali. I-ASEAN iceba ukuhlaziya iwebhusayithi yayo kulo nyaka ukuze iyenze ibe ngakumbi kubathengi.

KwiQonga lezoKhenketho le-ASEAN (ATF) ngo-2019, yena Imibutho yezoKhenketho yeSizwe ye-ASEAN (ASEAN NTOs) iveze iinzame zabo ezidibeneyo kumanyathelo okuthengisa ukukhuthaza uhambo oluya kuMzantsi-mpuma weAsia.

"Ngelixa ngalinye iLungu leLungu liqhubeka nokukhuthaza ilizwe labo, i-10 ASEAN Member States nayo isebenzisana kunye nokukhuthaza i-Asia-mpuma ye-Asia. Eli lixesha lokuqala lokuba i-ASEAN yabelane ngezicwangciso zabo zomsebenzi wokuthengisa kunye nesikhokelo, ukususela ekumkelwaneni kweSicwangciso seNtengiso yezoKhenketho ye-ASEAN (okanye "i-ATMS") ngo-2017-2020. Ngokudibeneyo, sijonge ukukhuthaza uhambo lwamazwe amaninzi kulo mmandla, ukubeka i-Asia-mpuma ye-Asia njengendawo enye yokuya kuyo, "utshilo uJohn Gregory Conceicao, uMlawuli oyiNtloko, uBudlelwane bamazwe ngamazwe, uCwangciso lweMarike kunye ne-Oceania, iBhodi yezoKhenketho yaseSingapore, emele uSihlalo we-ASEAN. IKomiti yoKhuphiswano loKhenketho (ATCC).

Ngaphakathi kwesakhelo se-ASEAN Tourism Strategic Plan (ATSP) 2016-2025, i-ASEAN NTOs iphuhlise i-ASEAN Tourism Marketing Strategy (ATMS) 2017-2020 njengesikhokelo sokuqalisa imisebenzi yokuthengisa ngexesha elichaziweyo. Injongo ye-ATMS kukwakha ulwazi nge-Asia-mpuma ye-Asiya njengendawo eyodwa, ezinzileyo kunye nequkayo yokhenketho, kugxilwe kwintengiso yedijithali kunye nentsebenziswano.

Amacandelo ekujoliswe kuwo yi-intra-ASEAN, China, Japan, Korea, India, Europe, USA, Australia and Middle East. Ukutya okukhethekileyo kweSoutheast Asia, impilo, inkcubeko kunye nelifa lemveli kunye nendalo kunye neminikelo yokuzonwabisa kufuneka igxininiswe ekuhambeni kwexesha le-ATMS.

Imisebenzi ephambili yokuthengisa kwi-2018 ibandakanya ukubandakanya i-arhente yokuthengisa okokuqala ukuxhasa izicwangciso zeendaba zoluntu kunye nokukhuthazwa kwe-intanethi, kunye nokusebenzisana namaqabane anobuchule afana ne-AirAsia kunye ne-TTG kwiiphulo ezininzi ezinxulumene ne-ASEAN. IiNkuthazo eTshayina, eJapan naseKorea zixhaswe liZiko le-ASEAN-China, iZiko le-ASEAN-Japan kunye neZiko le-ASEAN-Korea ngokulandelelanayo, apho e-Australia naseIndiya iinkqubo zokuthengisa zaye zancediswa siSahluko sokuKhuthaza se-ASEAN kuKhenketho e-Australia nase-Indiya ngokulandelelanayo. iimarike.

Izicwangciso zexesha elizayo zowama-2019 ziquka ukuhlaziya iwebhusayithi yezokhenketho ye-ASEAN, ukusungula amaphulo okuthengisa adibeneyo kunye namaqabane, ukuseka ubudlelwane obufanayo, kunye nokomeleza intsebenziswano ekhoyo. Imizamo yokuthengisa iyonke ijolise ekukhuliseni ulwazi malunga nokuhlukahluka kommandla we-ASEAN kunye ne-ASEAN Tourism brand. Ilogo yezoKhenketho ye-ASEAN iya kusetyenziswa njengeyona logo yokuthengisa ngeenjongo zokuthengisa.

Ukongeza koku kungasentla, iNTO nganye ibonelele ngohlaziyo lwelizwe ngolu hlobo lulandelayo.

• I-Brunei Darussalam yasungula uphawu lwayo olutsha lokhenketho "i-Brunei: i-Adobe yoXolo" kunye newebhusayithi entsha. Kulo nyaka, i-Bandar Seri Begawan iya kubizwa ngokuba likomkhulu leNkcubeko yamaSilamsi e-Asia ngo-2019, apho ilizwe liya kukhuthaza iiphakheji zokhenketho zenkcubeko namaSilamsi.

• ICambodia yamkele ukuqhagamshelwa kwenqwelomoya entsha ngo-2019 yiCambodia Airways, Philippines Airlines, Garuda Indonesia kunye neAir China. I-Cambodia iphinde ibonise amathuba otyalo-mali lokhenketho kwi-North-East Zone, i-Key Coastal Zone kunye ne-Phnom Penh, kunye nokuqinisekisa ukusingathwa kwe-ATF 2021 e-Phnom Penh.

• I-Indonesia ijolise kwiindwendwe ze-20M kulo nyaka. Ukufikelela olu sukelo, urhulumente uye wasungula uthotho lweenkqubo eziquka ukhenketho lwedijithali, ukhenketho lweminyaka eyiwaka, nokhenketho lokuhambahamba; kunye nephulo elithi "10 New Balis" lokuphuhlisa nokukhuthaza iindawo ezingaziwayo kakhulu. Ngaphezu koko, iSitenari esitsha seXabiso eliPhantsi sikwisicwangciso.

• I-Lao PDR iqhube iPhulo elithi "Ndwendwela iLao Year 2018", ukukhuthaza izixeko zombini eziziiprayimari nezizisekondari, umz. Luang Prabang, Vang Vieng, Vientiane, Champasak, Xiengkhouang, Luang Namtha, Khammouane, njl. Kulo nyaka, uRhulumente uya kuqhubeka nomzamo ukugqamisa imikhosi yayo yenkcubeko, efana neBoun Kinchieng (unyaka omtsha we-Hmong), uMthendeleko weendlovu, uNyaka oMtsha waseLao (uMthendeleko waManzi), i-Rocket Festival kunye ne-Boun Pha That Luang Festival.

• IMalaysia ivelise iiPakethi zoKhenketho ze-ASEAN 2019-2020. Kukho iipakethi ze-69 zokuhamba kumazwe amaninzi ezineendawo ze-ASEAN ezivela kwi-38 yee-arhente zokuhamba, ezixhasa ukukhuthazwa kwe-ASEAN njengendawo enye yokuya.

• IMyanmar iveze uphawu lwayo olutsha lokhenketho “iMyanmar: Be Enchanted”, ukubonisa indawo yayo enobuhlobo, enomtsalane, engaqondakaliyo kunye nengekafunyanwa. Iskimu sokuphumla sasimahla se-visa sanwenwa kwiindwendwe ezisuka eJapan, eMzantsi Korea, eMacau, eHong Kong, ngelixa i-Visa-on-Arrival yanikezelwa kubemi baseTshayina nabaseIndiya.

• IiPhilippines zomeleze injongo yazo yokukhuthaza ilizwe njengendawo yokhenketho enoxanduva nezinzileyo, ngokuqinisekisa iiprojekthi zayo ezigxile kwiindawo eziluhlaza kunye nokubonelela ngeemveliso ezisekwe kuluntu. Ibhodi yePhilippines yokuKhuthaza uKhenketho iphinde yahlaziywa kwizikhululo zeenqwelomoya ezisanda kuvulwa, oko kukuthi iSikhululo seenqwelomoya saMazwe ngaMazwe saseBohol-Panglao, iSikhululo seenqwelomoya saMazwe ngaMazwe saseMactan kunye neCagayan North International Airport.

• I-Thailand izimise njengendawo ekuyiwa kuyo ekumgangatho wehlabathi, ijolise ekuboneleleni ngeemveliso neenkonzo ezisemgangathweni, ivuselele inkcitho kwaye yandise i-niche market kwakunye nokuvuselela uqoqosho lwemimandla yasemaphandleni ngokukhuthaza iindawo zokhenketho ezikhulayo. NjengoSihlalo we-ASEAN ngo-2019, iThailand ifuna ukuphuhlisa uluntu lwase-ASEAN, olugxile ebantwini kwaye lungashiyi mntu ngasemva.

• I-Singapore yamkele iindwendwe ze-16.9M ukususela ngoJanuwari ukuya kuNovemba kulo nyaka uphelileyo, ukwanda kwe-6.6% ukusuka kwixesha elifanayo kwi-2017. IBhodi yezoKhenketho yaseSingapore yaqhubeka nokwakha phezu kwendawo yokuya kuyo i-Passion Made Possible ukuxelela ibali laseSingapore eliyinyaniso.

• I-Viet Nam iphumelele i-20% yokunyuka kwabakhenkethi abafikayo kwi-2018, ukukhula okuphezulu phakathi kwamazwe ase-ASEAN. Ilizwe liwongwe “ngeNdawo yokuFikela eKhokeleyo eAsia ngo-2018” kunye “neNdawo yeGalufa eBalaseleyo eAsia yowama-2018” ngamaBhaso okuHamba eHlabathini kunye neeMbasa zeGalufa zeHlabathi ngokulandelelanayo. Unyaka ka-2019 wawuphawulwe “Ndwendwela iVietnam ngo-2019-Nha Trang, Khanh Hoa” ukukhuthaza inkcubeko kunye nempahla yonxweme.