Ngaba ucinga ukuba iinkqubo zokunyaniseka kweenqwelo moya azisebenzi njengoko zinokuthi ziqhube ukunyaniseka phakathi kwabaphulaphuli babo abaphambili abahamba rhoqo, uDeloitte uthe ngoMvulo kwingxelo yakhe "Ukunyuka ngaphezu kwamafu: Ukutshatisa ikhosi yokuHlaziywa koMthengi we-Airline Consumer".
Uhambo luka-Deloitte, ukuBuka iindwendwe, kunye nokuziqhelanisa noLonwabo luyavuya ukwazisa ingxelo yethu entsha, Ukunyuka ngaphezu kwamafu: Ukutshatisa ikhosi yokunyaniseka kwabathengi kwinqwelomoya. Kule ngxelo, siphonononga imeko yokuthembeka kwicandelo leenqwelomoya.
Iziphumo zethu zibonisa ukuba indlela engafaniyo yokuphucula ukunyaniseka ayifane iphumelele ngokupheleleyo kuba akukho maqela amabini okuhamba-kwaye akukho babini bahambi-bafana kwizinto ezibalulekileyo kubo kumava okuhamba ngomoya, iinkqubo zokunyaniseka kwinqwelomoya. , kunye nendlela abakhetha ukuzibandakanya kunye nokuzibandakanya. Nangona kunjalo, nangona le mbono yenkxalabo-okanye mhlawumbi ngenxa yayo-iinqwelomoya zinethuba elikhethekileyo lokwahlula iimpawu zazo kwiinzame zokwakha isiseko sabathengi abanyanisekileyo.
Ukutshatisa ikhosi yokunyaniseka kwabathengi kwinqwelomoya
Ngokukodwa uphando luveze inani leziphumo ekufuneka zinike iinkampani zeenqwelomoya ukuba ziphumle:
Iinkqubo zokunyaniseka kwenqwelo moya ziyasilela ukubandakanya
Amalungu enkqubo yokunyaniseka akude nentembeko kunye neenkqubo zokunyaniseka kweenqwelo moya zisilela ekufezekiseni iinjongo zabo-ingakumbi phakathi kwamashishini aphezulu kunye nabahambi abahamba rhoqo.
Iipesenti ezingama-44 zabahambi beshishini kunye neepesenti ezingama-72 ezimangalisayo zabahambi beshishini bexesha eliphakamileyo bathatha inxaxheba kwiinkqubo ezimbini okanye ngaphezulu zokuthembeka kwinqwelomoya.
Isibini esithathwini sabaphenduli bebonke bebevulelekile ekutshintsheni kwinkqubo yokunyaniseka ekhuphisanayo nasemva kokufikelela kwinqanaba eliphezulu
Iinkqubo zokunyaniseka zibaluleke kakhulu kwabanye abahambi kunabanye
Bebonke abaphenduli babeka iinkqubo zokunyaniseka njengeyona nto ibalulekileyo ye-19 kuphela yophawu lwamava omoya (ngaphandle kweempawu ezingama-26). Nangona kunjalo, abahambi bamashishini amatyeli aphezulu babeka iinkqubo zokuthembeka okwesibini, nangaphezulu kunokhuseleko.
Abakhweli bayacwangcisa kwaye babhukishe ngeendlela ezahlukeneyo
Uphando lwethu luveza umahluko obonakalayo ekubhukishweni kwabahambi/ kwindlela yokuziphatha yokucwangcisa kunye nokhetho lokuthethathethana. Lo mahluko ugxininisa imfuneko yokwahluka, iindlela ezijoliswe kuzo ekwakheni ukunyaniseka kunye nokuzibandakanya kwabathengi.
Iinqwelomoya zifuna iintshatsheli
Ngamafutshane, umkhweli obhabhayo unamandla okusebenza njengesona sixhobo sisebenzayo sokuthengisa kwinqwelo-moya. Nangona kunjalo, uphando lwethu lubonisa ukuba ziipesenti ezingama-38 kuphela zabaphenduli kuphando abaphendule kakuhle xa bebuzwa ukuba bangasebenza njengonozakuzaku wophawu.
Uvavanyo lokuqala olubonelela ngezimvo malunga nokuziphatha kohambo lwabathengi kunye nokwaneliseka kwenkqubo yokuthembeka kushishino lwenqwelomoya.
"Iinqwelomoya kufuneka zithathele ingqalelo ukujonga ngokungqongqo ukuba zisebenzisana njani namalungu enkqubo yokuthembeka ukuba zifuna ukuhlakulela ukunyaniseka kohlobo lokwenene," utshilo uJonathan Wall, umncedisi womlawuli, ububele kunye nomcebisi wezindlu eDeloitte kuMbindi Mpuma. "Ngokonyuka kokhuphiswano kunye nokuphakama kwepragmatism yabathengi, iinqwelomoya zinokufuna ukugxila ekuzenzeleni amava abathengi ngendlela eyenza abahambi ngabanye bazive bekhethekile."
“Eyona nto isezantsi: iinkampani zeenqwelo moya kufuneka zithathele ingqalelo ukwenza inkqubo yazo yokuthembeka imbuyekezo ibe nentsingiselo,” wacebisa watsho uWall. "Umzekelo, uphando lwethu lubonise ukuba ziipesenti ezingama-38 kuphela zabaphenduli abaye basabela kakuhle xa bebuzwa ukuba bangasebenza njengonozakuzaku wenqwelomoya. Iinkampani zeenqwelomoya kufuneka zikhumbule ukuba umkhweli obhabhayo unamandla okusebenza njengesona sixhobo sisebenzayo sokuthengisa senqwelomoya. Bamele bacinge ngokubonelela ngamava alungiselelwe umhambi ngamnye, kwaye bakhuthaze ukunyaniseka ngemivuzo engalindelekanga kunye nomzuzu, imivuzo efikelelekayo, ukubanceda banganeli nje ukuchaza ngokutsha kwaye bahlaziye amava omthengi, kodwa ekugqibeleni bakhe ubudlelwane obuhlala buhleli nabathengi babo, ”utshilo uWall. ngaphandle.
Ukuthathela ingqalelo iinqwelomoya zisebenzisa iinkqubo zokuvuza ukuqhuba ukunyaniseka kwebrendi ngokukodwa, ipesenti ezingama-50 eziphawulekayo zabaphenduli bebonke babhaliswe kwiinkqubo ezimbini okanye ngaphezulu zokunyaniseka kweenqwelomoya, kunye nesinye kwisithathu sabaphenduli bebonke bathatha inxaxheba kwiinkqubo ezimbini nangaphezulu. Ukuthatha inxaxheba kwiinkqubo ezininzi phakathi kwabahambi bezoshishino kunyuke ukuya kutsho kuma-44 ekhulwini.
Ngaphezu koko, uphando lubonise ukuba isibini kwisithathu sabaphenduli bebonke bayayamkela ingcamango yokutshintshela kwinkqubo yokunyaniseka ekhuphisanayo - nangona emva kokufikelela kwinqanaba eliphezulu lesimo kunye neprogram yabo yangoku.
Mhlawumbi okuxhalabisa ngakumbi kwiinqwelomoya, uphando lubonisa ukuba ukubaluleka kweenkqubo zokunyaniseka kubonakala kuphantsi ngokumangalisayo. Abahambi xa bebonke - kunye nabahambi bezoshishino ngokukodwa - babeka iinkqubo zokunyaniseka njengeyona nto ibalulekileyo kuphela ye-19 kunye ne-18 xa ukhetha inqwelomoya (ngaphandle kweempawu ze-26), ngokulandelelanayo.
Nangona kunjalo, ngaphandle komgangatho wabo ophantsi phakathi kwabaphenduli xa bebonke, iinkqubo zokunyaniseka zihlala zibalulekile kubahambi bamashishini amatyeli aphezulu, zibekwe njengeyona mpawu yesibini ibalulekileyo - nangaphezulu kunokhuseleko. Ke ngoko, iinkqubo zokuthembeka zisahleli ziyindlela esebenzayo yokuba iinqwelomoya ziqhube ukunyaniseka kwabathengi, ngakumbi ukuba ezo nqwelomoya zinokwahlula iinkqubo zazo ukuze zivelele kwabanye.
Ngokutsho kolu hlolisiso, iimpawu olunye uhlobo lomhambi lujongwa njengento ebalulekileyo kwinkqubo yokunyaniseka, olunye lusenokujongwa njengengabalulekanga kangako. Umzekelo, i-76 yepesenti yabahambi beshishini bexesha eliphakamileyo bajonga amathuba amaninzi okufumana kunye nokukhulula amanqaku njengento ebalulekileyo, ngokuchasene ne-64 yepesenti yabo bonke abaphendulayo. Ngeli xesha, ziipesenti ezingama-40 kuphela zabo bonke abaphenduliweyo abakholelwa ukuba ukufikelela kwiindawo zokuphumla kwisikhululo seenqwelomoya kubalulekile ngelixa iipesenti ezingama-68 zabahambi ngamashishini asuka rhoqo baluxabisa ufikelelo olunjalo.
Ukongezelela, uphando lubonise umahluko omkhulu malunga nendlela abakhweli abaceba ngayo kunye nokuhamba ngencwadi. Amakhulu ama-83 ekhulwini abaphenduliweyo atyelela iindawo zokuthelekisa amaxabiso ukuze abhukishele uhambo yaye ama-72 ekhulwini athetha namalungu entsapho xa uceba uhambo. Xa kuthelekiswa, ukusetyenziswa kwamajelo eendaba ezentlalo kwabaphendulayo bekungathandwa kakhulu – kukho ipesenti ezili-13 kuphela abasebenzisa uthungelwano loluntu ukuphanda okanye ukucwangcisa kunye neepesenti ezingama-27 kuphela kusetyenziswa isicelo senqwelomoya. Iziphumo ziyafana xa kufikwa kwindlela iinqwelomoya ezisebenzisana ngayo nabakhweli kunye neepesenti ezingama-80 zabo bonke abaphendulayo bekhetha i-imeyile ngelixa nje iipesenti ezingama-26 zikhetha ukubandakanyeka kwimidiya yoluntu.
