RAI Amsterdam liphumelele iMbasa yeQela leNdawo yoNyaka ngomhla wama-30 I-AEO (uMbutho wabaququzeleli beMiboniso) IiMbasa zokuGqwesa. Bawongwa ngempumelelo yabo yokuguqula indlela eqhelekileyo yomsitho woshishino lwemali iMoney20/20. Bayiguqule yaba yindibaniselwano eguqukayo yomboniso, umnyhadala, kunye nenkomfa. I-AEO inikezela ngeeMbasa zokuGqwesa minyaka le kumashishini anegalelo elibonakalayo kushishino lwemiboniso.
I-RAI Amsterdam iphumelele ngempumelelo kuluhlu olufutshane kuluhlu lwe'Venue Team of the Year'. Baphume njengabaphumeleleyo, begqitha kukhuphiswano olunzima kwabanye abasixhenxe abachongiweyo. Abatyunjwa baquka iZiko leMiboniso yeSizwe yase-Abu Dhabi, i-ExCel London, kunye ne-NEC Birmingham. "I-RAI ibonisa ukuthanda okugqwesileyo, ubuchule kunye nokutsha," yachaza ingxelo yejury. "Ukusebenza ngokubambisana kunye nomxhasi wabo ukwenza ifomathi yomnyhadala, olu phando lubonisa umzekelo omhle wokudala amava afanelekileyo kwindawo yeendwendwe."
RAI Amsterdam Ukwamkela Umngeni
Ekuqaleni, ingqiqo entsha yolu hlobo lutsha lwayilwa ngabaququzeleli be-Money20/20. Umsitho ubufuna umxholo owahlukileyo, ophunyezwe ngaphandle komthungo kuzo zonke iiholo. Badibanisa ngobuchule izikhululo zokutya kumgangatho womsitho. Yaphelisa imfuneko yendawo yokutyela eyahlukileyo. Oku kudityaniswa kujolise ekuphuculeni amava ngokubanzi kunye nokudala umoya wokuntywila. Kwangaxeshanye, umsitho ubufuneka ukubonisa unxibelelwano oluluqilima phakathi kweMoney20/20 kunye neAmsterdam, kugxininiswa kwicandelo lezemali lesixeko.
I-COO yeRAI uMaurits van der Sluis uchaze oku kulandelayo: Bawamkele umngeni. Bayiguqule ngempumelelo yonke isakhiwo. Bawulungelelanisa nomxholo womsitho. Ngaphezu koko, wongeze wathi, "Oku kufuna impembelelo kunxibelelwano lwethu lwasekhaya ngendlela entsha kwaye ndiyazingca ngendlela esiwunyuse ngayo umdlalo wethu ukuhlangabezana nezi mfuno kwaye sanelisa ngokupheleleyo ulindelo lwabathengi."
Malunga neeMbasa zokuGqwesa ze-AEO
IiMbasa zokuGqwesa ze-AEO zimele ezona zinto zibalaseleyo kushishino lwemisitho. Ithathela ingqalelo kwaye ibhiyozele impumelelo yomququzeleli ekhethekileyo, imigangatho yokugqwesa kwiindawo kunye nomgangatho wenkonzo ngababoneleli kunye neekontraka kulo lonke ushishino.
INTO ONOKUYITHATHA KWELI NQAKU:
- Moreover, he added, “This required leveraging on our local connections in a new way and I'm proud of how we stepped up our game to meet these demands and fully satisfy the client's expectations.
- RAI Amsterdam successfully made it to the shortlist in the category of ‘Venue Team of the Year’.
- “Working in close partnership with their client to create a festival format, this case study demonstrates a great example of creating a positive venue experience for visitors.
