IROMA-UMichael O'Leary ubizwe ngokuba zizinto ezininzi, ayizizo zonke ezinembeko. Igosa elilawulayo elineminyaka engama-47 iRyanair, eyona nqwelo moya inkulu neyona inexabiso eliphantsi eYurophu, mhlawumbi ehlabathini, ibizwa ngokuba ngumxhaphazi, ungxowankulu waseferal, umbonisi kunye nomntu oqhayisayo. Ngoku abanye bacinga ukuba indoda yaseIreland iyazibulala. Xa ujongene nelahleko yokuqala elindelweyo okoko inqwelomoya yaya esidlangalaleni kwiminyaka eli-10 eyadlulayo, wenza into ephantse yenziwa ngumphathi: Ulahla amaxabiso etikiti.
Omnye umhlalutyi wabiza icebo likaRyanair lokunciphisa imali yokuhlawula amaxabiso ngomyinge weepesenti ezi-5 nanjengoko laqikelela ilahleko ye- $ 60 yezigidi ($ 96 yezigidi) ngonyaka “yintlekele engenakoyiswa.” Omnye uthe ukuwa kwezivuno zeRyanair "bekukhathaza kakhulu" njengamaxabiso aphezulu epetroli kwi-clobber kulo lonke eli shishini.
Ewe, iinqwelomoya aziphambuki kwifomula yakudala xa ukunyuka kweendleko kuphelisa inzuzo: Ukunciphisa amandla kunye nokunyusa amaxabiso, kwaye ukwenze oko ngokungxama. Yiyo kanye le nto iBritish Airways, enye yeokhuphiswano oluphambili lweRyanair, enayo engqondweni. "Le yeyona ndawo imbi kakhulu kwezorhwebo eyakha yajongana nayo kwaye amaxabiso okunyusa ayanyuka njengoko sinciphisa ubusika kwaye sijongane namaxabiso e-oyile angazange abonwe ngaphambili," utshilo umphathi we-BA uWillie Walsh ngo-Agasti 1 ngelixa etyhila i-90-per- isenti liwa kwinzuzo.
IRyanair ilandela inxenye yokuqala yefomula kodwa hayi eyesibini. Abanini zabelo ngokucacileyo abavumi. Xa iRyanair yaxela kwangaphambili ilahleko, ixabiso lentengiso yenqwelomoya liye lehla ngaphezulu kwesihlanu.
Kwiintsuku ezimbalwa emva koko, nge-4 ka-Agasti, izabelo zabetha i-52 yeveki ephantsi ye- € 2.19, iipesenti ezingama-62 zaphosa phezulu. Kwiphepha, iRyanair ayisiqingatha senqwelomoya.
Yintoni ayaziyo uMnu O'Leary ukuba akakho omnye umphathi weenqwelo moya owaziyo? Mhlawumbi akukho nto. Ngokwenyani, wayengenabo nobulumko bokubamba amaxabiso epetroli njengoko ioyile yadlula nge-100 yeedola (i-US) emgqonyeni kwaye yaya malunga ne- $ 140, impazamo eyabiza iRyanair imali eninzi. Umthetho osayilwayo wepetroli wenqwelomoya ngoku uphantse waba ngama-50 epesenti endleko zokusebenza, unyuka usuka kwipesenti ezingama-36 kungekudala.
Kodwa u-O'Leary uyazi, okanye ucinga, angayiphumelela imfazwe esele iqhubeka (uyayithanda imeko yokuma kwendoda yokugqibela; ngo-2006, ihashe lakhe "War of Attrition" liphumelele iNdebe yeGolide yeCheltenham ). Ngaphandle kwengeniso yayo, iRyanair, isicwangciso sayo seshishini esingaphezulu okanye esingaphantsi kwesicwangciso seSouthwest Airlines kunye neWestJet ngokwandiswa, inebhalansi yokubulala, ivenkile entle yemali kunye nomphathi othembekileyo ozimiseleyo ukuncama okufutshane -Ukudalwa kwexabiso lokukhula kwexesha elide.
Isicwangciso-qhinga sakhe kukubamba ikhaphethi kubakhuphiswano ababuthathaka. Njengoko betshisa kumgaqo weenqwelo moya, uceba ukubamba iindlela zabo, indawo yabo yokumisa, izikhululo zeenqwelo moya. Yiyo kanye le nto yenziwa yiRyanair kunyaka ophelileyo, xa iphaphazela i-zombie uAlitalia kodwa yashiya isikhululo senqwelomoya saseMilan eMalpensa. Kwiintsuku ezimbalwa zokuphuma kuka-Alitalia, iRyanair yangena.
Esi sicwangciso, ewe, asisiyonto intsha. Umzantsi-ntshona uyisebenzisele ukuphumelela kakhulu eUnited States. Kodwa amandla ayo okuphumelela aphezulu kakhulu eYurophu ngesizathu esilula sokuba iinqwelomoya zikhuphe ishishini ngokukhawuleza apho.
E-United States, iinkampani ezingakwaziyo ukuhlawula amatyala azo zinokukhetha iSahluko se-11 sokukhuseleka kwaye zisebenze iinyanga, nokuba ngunyaka okanye nangaphezulu, ngelixa zisenza izicwangciso zokuhlengahlengisa amatyala kunye nababolekisi. Obu buchule busetyenzisiwe, abanye bathi baphathwa gadalala, kunye nokuzimisela ziinqwelomoya. Abathwali ekufuneka behlisiwe bahlala emoyeni, benzakalisa iinqwelomoya ezinenzuzo.
E-Yurophu, abagulayo banikwa ixesha elincinci kakhulu lokuvelisa izicwangciso ezifanelekileyo zeshishini. Ngenxa yoko, bayanyamalala ngokukhawuleza okukhulu, oko kuya kubavuyisa abasindileyo. Sele zishumi elinesibini okanye zincinci iinqwelomoya zaseYurophu ezithe zadilika okanye zadityaniswa zangabikho; I-Alitalia, ephila kuphela ngenxa yenkxaso-mali yelizwe, inokuba yinto elandelayo ngokulula.
UMnu O'Leary ngokwakhe uqikelela ukuba ziinqwelomoya ezintlanu kuphela zaseYurophu ezinokusinda ekuweni koqoqosho okwenziwe mandundu ngamaxabiso aphezulu epetroli: I-Air France-KLM, iBritish Airways (ethi izame ukudibana ne-Iberia yaseSpain), iLufthansa, iRyanair kunye neendleko zayo eziphambili imbangi elulaJet.
Esinye isizathu sokuba ikhaphethi yokuqhushumisa iikhaphethi isebenze ngcono kukuba iYurophu neMeditera zibonelela ngamathuba okukhula okungcono kakhulu kunentengiso egcwele eMntla Melika. Amazwe afana neBulgaria, iLibya kunye neTurkey ayaphila, andisa izikhululo zabo zeenqwelo moya kwaye akhuthaze abathwali bamanye amazwe ukuba babasindise ngokuthe ngcembe abakhenkethi noosomashishini.
Oko abanye abahlalutyi bakubona njengemishini yokuzibulala, uMnu O'Leary ubona njengecebo lokukhula, apho abo bakhuphisana nabo bephazamisa kwaye kusongezwa iindlela ezintsha. Ukubonisa ukuba uzimisele ngokubetha abo bakhuphisana nabo ngelixa bephantsi, iRyanair ithengisa ukuthengiswa kukaSeptemba- £ 10 amatikiti kwizikhululo zeenqwelomoya zaseBritane ukuya kwiindawo ezininzi zaseYurophu (ikwathembisa ukuba akukho ntlawulo yamafutha).
Ngaba izakusebenza? Akunakwenzeka ukuba uthethe, kuba akukho moya wenqwelo moya onesicwangciso seshishini esiya kusivumela ukuba siphile kwindleko eziphezulu zexabiso lezibaso, kunye nokukhula kwe-GDP. Ukungcakaza kukaRyanair kukuba amaxabiso aphezulu epetroli kunye nokwehla kuya kuhlala ixesha elifutshane- kodwa ixesha elide ngokwaneleyo ukutshabalalisa abachasi abancinci.
Akukho mathandabuzo okuba uMnu O'Leary uza kuvavanya umonde wabatyali zimali njengoko inqwelomoya yakhe yehla ngexabiso lokukhwela kwaye alahlekelwe yilahleko. Kodwa umntu ophambeneyo waseIreland usenokuba ufumene imodeli yeshishini esebenza nakweyiphi na imeko yezoqoqosho.
INTO ONOKUYITHATHA KWELI NQAKU:
- The 47-year-old chief executive officer of Ryanair, the biggest and most successful low-cost airline in Europe, maybe the world, has been called a bully, a feral capitalist, a showman and a braggart.
- In the face of the first expected losses since the airline went public 10 years ago, he is doing what almost no other carrier is doing.
- One analyst called Ryanair’s plan to reduce fares by an average of 5 per cent even as it predicted a €60-million ($96-million) loss for the year “an unmitigated disaster.
