Bema emva kweearhente zabo beza ngaphambili ukuxelela umhlaba ukuba iLualaba ngummandla onommandla obalaseleyo wendalo omelele kakhulu. Irhuluneli yeli phondo lityebileyo laseDRC likholelwa ekubeni ukhenketho ngoyena ndoqo wokuzisa imisebenzi efunekayo yorhwebo ukuze kuxhamle abantu kunye nezibonelelo zoqoqosho zommandla.
Amaxwebhu afumanekayo ngalo mmandla namhlanje athetha ngokubanzi malunga nokubakho kweLualaba, kodwa eli gama alikaziwa ngokupheleleyo.
IBrand Africa namhlanje isetafileni kwaye ibonwa njenge-tagline yomqhubi wokuphehlelelwa okutsha kweendawo kunye namaphondo. I-Afrika lilizwekazi elinokukhulisa ishishini lalo lokhenketho kwaye ukuze oku kwenzeke zonke izinto eziphambili ze-USPs kuya kufuneka zichongwe, zaziswe kwaye zenziwe ukuba zifaneleke kuluntu oluhambahambayo. Ukubonakala kwezi zinto zinomtsalane kuyafuneka.
Ukongeza, izibonelelo kunye neenkonzo ziya kudinga ukwaziswa kakuhle ngebhidi yokuqinisekisa ukuba indawo ekufikelelwa kuyo iyafikeleleka kwaye ingatyelelwa.
Umlambo iLualaba ngowona ungena kwiCongo yoMlambo iCongo kwaye ungena kuLwandlekazi lweAtlantic.
Ngaphambi kokuba uHenry Morton Stanley oyise imiqobo yakuMbindi Afrika, kwakukholelwa ukuba uMlambo iLualaba uqukuqela umNayile. Isitya soMlambo iLualaba yayisisiseko samanzi sabemi baseCongo kunye nokufunyanwa kukaStanley komlambo kukhokelele kuKing Leopold II waseBelgium onomdla kulo mmandla.
ILualaba iya kuba yindawo yokhenketho ngokwayo.
INTO ONOKUYITHATHA KWELI NQAKU:
- I-Afrika lilizwekazi elinokukhulisa ishishini lezokhenketho kwaye ukuze oku kwenzeke zonke ii-USP ezingundoqo ziya kufuneka zichongwe, zibhengezwe kwaye zenziwe zihambelane noluntu oluhambahambayo.
- Irhuluneli yeli phondo lityebileyo lase-DRC ikholelwa ukuba ukhenketho ngundoqo ukuzisa imisebenzi yorhwebo efunekayo ukuze kuxhamle abantu kunye neenzuzo zoqoqosho kummandla.
- Yinyaniso eyamkelekileyo ukuba ukhenketho lelona shishini linokufaka imali ngokuthe ngqo kwiipokotho zabemi bamazwe amkela eli shishini.