I-ETOA kunye ne-ETC Partner ukukhuthaza uKhenketho lwaseYurophu e-China ngo-2024

Kwi-2024, intsebenziswano phakathi kwe-European Tourism Association (ETOA) kunye ne-European Travel Commission (ETC) iya kugxila ekukhuthazeni iYurophu iTshayina, imibutho yabhengeza.

Indawo yeMarike yaseTshayina yaseYurophu (CEM) icwangciselwe ukuba ibanjelwe eShanghai ngoMeyi 24, 2024. Iququzelelwe ngu ETOA, esi siganeko siya kuqhuba iintlanganiso zomntu ngamnye phakathi kwababoneleli baseYurophu kunye nabaseTshayina abakhenkethi abaphuma ngaphandle ngexesha locweyo losuku olunye. Ngaphaya koko, ukusuka nge-27-29 kaMeyi, i-ETC iya kubamba indawo ye-EUROPE e-ITB China eShanghai ukubonisa iindawo ezahlukeneyo zaseYurophu.

Yomibini le mibutho ivakalisa ithemba lwayo lokubuyisela imakethi yaseTshayina yaseYurophu ngale nzame yentengiso yentsebenziswano.

Ngokutsho kukaTom Jenkins, i-CEO ye-ETOA, abo babeke imali yabo kwimarike yaseTshayina baye bafumana amaxesha anzima kwiminyaka emine edlulileyo. Nangona kunjalo, amalungu e-ETOA anethemba lokuba aya kubona i-50% yokuphindaphinda kwimisebenzi yemarike xa kuthelekiswa namanqanaba e-2019 ekupheleni kwe-2023. Ngaphezu koko, kukho ukulindela ukunyuka kwemfuno ngaphaya kwelo nqanaba. Ngapha koko, abaninzi baqikelela ukuba imakethi iya kufikelela kumthamo wangaphambi kobhubhane ngo-2025-6. Olu qikelelo luya kuba yingqwalasela yeengxoxo kwiCEM.

Utyelelo lwasimahla lokundwendwela eTshayina lwandisiwe ukuze luquke abantu abavela eNetherlands, eSpain, eJamani, eFransi nase-Itali. Eli nyathelo liququzelela kakhulu umdla wabathunywa kule minyhadala. Injongo yethu kukubonisa ulwamkelo olufudumeleyo olunikezelwa kwiindwendwe zaseTshayina ngelixa silindele ukuphindaphinda okuvela eYurophu, utshilo uJenkins. Ukwagxininise ukubaluleka kwazo zonke iimarike, ingakumbi egxininisa ixabiso lezitsha.

Ngokwe-CEO ye-ETC u-Eduardo Santander, i-China yeyona ndawo ibalulekileyo yokuthengisa imigama emide eYurophu. Ukuvuselelwa kwemfuno yaseTshayina ibambe ukubaluleka okukhulu kwishishini lezokhenketho laseYurophu. Xa abakhenkethi baseTshayina betyelela iYurophu, bahlala bekhetha ukuphonononga amazwe amathathu nangaphezulu kuhambo olunye. Inani elandayo labakhenkethi abazimeleyo abavela eTshayina libonisa amandla abalulekileyo njengoko bebuyela eYurophu ukuze bafumanise iindawo ekusingwa kuzo kwaye baziqhelanise nohambo oluzinzileyo.

U-Santander ugxininise ukuba yomibini imibutho ithatha unxibelelwano phakathi kweTshayina neYurophu njengolubalulekile, kokubini ngokweshishini nenkcubeko. Ngenxa yobudlelwane obuluqilima bembali phakathi kwale mimandla mibini, ukhenketho ludlala indima ebalulekileyo ekukhuthazeni ukuqondana nokukhuthaza intsebenziswano yexesha elizayo phakathi kwamaqabane aseTshayina naseYurophu.

Yasekwa ngo-1989, i-ETOA ekuqaleni ibisebenza njengombutho wabakhenkethi abanikezela ngeYurophu njengendawo yokusingwa kwiimarike ezithatha ixesha elide. Ngokuhamba kwexesha, i-ETOA iye yawandisa umda wayo ukuze iquke abaqhubi bengingqi, abalamleli be-intanethi, iinkampani zohambo oluthengisayo, kunye nalo naliphi na ishishini elifuna ukuzithengisa njengenxalenye yemveliso yaseYurophu ebanzi.

I-ETC yenziwe yimibutho yokhenketho yelizwe laseYurophu (NTO) kwaye ijolise ekukhuliseni ukukhula okuzinzileyo kweYurophu njengendawo yokhenketho ngelixa ikwathethelela iYurophu kwiimarike ezingezizo ezaseYurophu.