Imfuno ecothayo yohambo lwaphesheya ukuya e-US iya kugcina imeko yelizwe elilela emva kokukhula kohambo lwamazwe ngamazwe kwihlabathi liphela, ngokoqikelelo lwamva nje olukhutshwe yi-US Travel Association.
Ngelixa uhambo olude lwehlabathi jikelele luqikelelwa ukuba lukhule umyinge we-4.8% ngonyaka nge-2023, isantya sokukhula kwe-US siqikelelwa ukuba sibe sisiqingatha nje salo nani-2.4%.
Eso sikhewu siya kunciphisa ngakumbi isabelo sase-US kwimarike yokuhamba ixesha elide ukuya kwi-10.4% ngo-2023-ukuqhubela phambili isilayidi esizinzile ukusuka kwi-13.7% yangaphambili kwi-2015.
Ukwehla kuka-2019-2023 kwisabelo semarike kuya kuguqulela ilahleko kuqoqosho lwase-US ye-78 yeebhiliyoni zeedola kwinkcitho yeendwendwe kunye ne-130,000 yemisebenzi yaseMelika. Ngenxa yokuhla kowama-2015, uqoqosho sele luphulukene neebhiliyoni ezingama-59 zeerandi kunye ne-120,000 yemisebenzi ngo-2018.
"Uhambo lwangaphakathi lwamazwe ngamazwe luyi-Nombolo ye-2 ye-US yokuthumela ngaphandle, kwaye ukwenza isantya sayo sokukhula ibe yinto ephambili yelizwe ingaba ngumenzi-mahluko ekuncedeni ukugcina ilizwe ngaphandle kwezoqoqosho," kusho uMongameli we-US Travel Association kunye ne-CEO uRoger Dow. "Okwangoku, ilizwe alibambi amandla apheleleyo oqoqosho lokuhamba phesheya, kodwa kukho izisombululo zemigaqo-nkqubo ezinokuthi zincede ukulungisa oko-ukuqala ngokugunyaziswa kwakhona kwe-Brand USA yombutho wokuthengisa ukhenketho."
Njengoko kuphawuliwe kule veki kwiWall Street Journal, icandelo elibalulekileyo leenkonzo zase-US ezithumela ngaphandle-ekhokelwa luhambo-lijongene neentloko ezibalulekileyo kwimeko yoqoqosho lwangoku lwehlabathi.
Okukhathazayo ngokulinganayo kuqikelelwa ukukhula okuthambileyo kwimakethi yohambo yasekhaya ehlala iqinile, apho ingxelo ye-US yohambo lwengxelo yoqikelelo iya kunyuka nge-1.4% kuphela ngo-2020, esona santya sicothayo kwiminyaka emine-oluqhubela phambili uloyiko lokudodobala koqoqosho kunye nokubethelela ukubaluleka kokuxhasa uqoqosho. icala lamazwe ngamazwe.
Ixhaswe yimodeli yenkxaso-mali eyodwa engahlawulisi nesenti emdaka yabarhafi baseMelika, Igama leBrand yinkqubo ebalulekileyo yokuqinisekisa ukuba i-US ihleli ikhuphisana kugqatso lweedola zokhenketho zamazwe ngamazwe kunye neziphumo zazo zenzuzo yezoqoqosho-kunye nabakhuphisana nabo bamazwe ngamazwe baxhomekeke kubaphathiswa bokhenketho abaxhaswa ngemali abahlawuli berhafu. I-arhente iya kuphelelwa kunyaka ozayo ngaphandle kwesenzo esikhawulezileyo yiCongress.
Iinzame zentengiso ye-Brand USA kule minyaka mithandathu idlulileyo izise i-6.6 yezigidi zabatyeleli e-US, ivelisa i-47.7 yeebhiliyoni zeerandi kwimpembelelo yezoqoqosho kwaye ixhasa phantse ama-52,000 emisebenzi yaseMelika ngonyaka.
