I-2018 edition ye-World Travel Market (WTM) iya kubona i-World Tourism Organization (UNWTO) ukuqhubeka nogqaliselo lwayo lokusebenza kutyalo-mali kwizinto ezintsha kunye nenkqubela phambili yedijithali yecandelo lezokhenketho elinokuthi linike amathuba kumntu wonke. UNWTO iza kubamba iNgqungquthela yabaPhathiswa ngokudibeneyo kwaye isungule iphepha elimhlophe ngobudlelwane phakathi komculo nokhenketho kumboniso worhwebo wokhenketho wase-UK nge-6-7 kweyeNkanga yowama-2018.
Ukulandela umbhiyozo osemthethweni woSuku lweHlabathi lwezoKhenketho lwe-2018 (27 Septemba) eBudapest, eHungary phantsi komxholo othi 'Ukhenketho kunye noTshintsho lweDijithali', kunye neforum ethi 'Tourism Tech Adventure: Big Data Solutions' eyayibanjelwe eManama, eBahrain ngomhla woku-1 kuNovemba, UNWTO iza kubamba lo nyaka UNWTO/Ingqungquthela yoMphathiswa we-WTM ngomhla wesi-6 kweyeNkanga enomxholo othi 'Utyalo-mali kubuChwepheshe boKhenketho'.
Le Ngqungquthela iya kuqhubeka nencoko yokusungula izinto ezintsha kunye nenguqu yedijithali, a UNWTO ingqwalaselo ephambili eyilelwe ukunika ukhenketho ukubaluleka kwalo olulufaneleyo kwi-ajenda yedijithali. Iza kukhupha ifomati entsha ephazamisayo, ebandakanya iinkokeli zecandelo labucala okokuqala. Igqiza labatyali-mali liza kuxoxa ngotyalo-mali kubuchwepheshe bokhenketho, lilandelwe licandelo labaphathiswa eliza kuthi kulo nyaka lidibanise icandelo likarhulumente nelabucala ukuseka i-ajenda yokuqinisekisa ukuba inguqu yedijithali yeli candelo ikhulisa ukubandakanywa kwalo, uzinzo kunye nokhuphiswano.
Zombini iiphaneli ziya kumodareyithwa ngumnxibelelanisi weshishini lamazwe ngamazwe we-CNN uRichard Quest, i-anchor ye-Quest Means Business, egxininise ekudaleni iingcamango ezintsha kunye nentsebenziswano enokunyusa utyalo-mali. Ukuphuhliswa kwenkqubo entsha yokuphilisana kwendalo, ukuthathwa kwezigqibo okuqhutywa lulwazi, ukwenziwa kwegama lendawo yedijithali, kunye nendima karhulumente nomgaqo-nkqubo kulawulo lokhenketho olukrelekrele zezinye zezihloko ekufuneka ziqwalaselwe.
UNWTO, I-Procolombia kunye ne-Sound Diplomacy iqalise ingxelo yokuqala enikezelwe kumculo kunye nokhenketho
UNWTO's ubukho WTM kuya kuquka ukuqaliswa kwephepha elitsha elimhlophe, eveliswe ngentsebenziswano Procolombia kunye Sound Diplomacy, ukuhlola indima yomculo kuphuhliso lokhenketho, ukuthengisa kunye namava, kunye neenzuzo kwezoqoqosho umculo kunye nentsebenziswano icandelo lokhenketho. Ukuphehlelelwa kwe-'Music is the New Gastronomy' nge-6 Novemba kuya kukhapha igqiza eliphonononga ixabiso lokhenketho lomculo nzulu.
