Ngaphambi kweNyanga yezeMbali yaBasetyhini eqala ngolwesiHlanu, I-United Airlines iphehlelela ukhuphiswano lokuqala lwendalo olwenzelwe ukufumana nokuphakamisa amagcisa ababhinqileyo angaboniswanga ngokunika ithuba lokupeyinta isikhuseli njengakwenye inqwelo moya yeUnited Airlines. Ngelixa i-51% yamagcisa anamhlanje ingabasetyhini, ubugcisa obungaphantsi kwe-13% obuboniswe kwiimyuziyam ngabasetyhini abazobi ngokweMyuziyam kaZwelonke yaBasetyhini kubuGcisa. Ukupeyinta i-Boeing 757 kubonelela amagcisa ngendawo yokuhamba ehamba nge-avareji ye-1.6 yezigidi zeekhilomitha ngonyaka kunye nee-476 zelizwe lokuwela. Inqwelomoya iphantse yaphindaphindeka ngama-300 kunendawo yesiqhelo ye-18 ″ x 24 ″.
"Njengenkampani, sikholelwa ekubalulekeni kokulingana kwabasetyhini kwinto eyayiyindawo eyayilawulwa yindoda," utshilo uJill Kaplan, umongameli we-United eNew York naseNew Jersey. "Sithe sakuva amanani malunga nendlela ababhinqileyo ababhinqileyo xa kufikwa ekubonakaliseni ubugcisa babo, sicinge ukuba yeyiphi indlela ebhetele yokwenza igalelo ekutshintsheni eli bali kunokubonelela ngeyona canvas inkulu sinokufikelela kuyo - inqwelomoya."
I-United kudala yazibophelela ekubeni yinkokeli ekuqhubeleni phambili abasetyhini kushishino lokuhamba ngenqwelomoya. Namhlanje ophetheyo unabafazi abaninzi abaqhubi beenqwelomoya kunayo nayiphi na enye inqwelo moya emhlabeni, kubandakanya uBebe O'Neil, uMlawuli oyiNtloko weNkqubo ye-United, olawula abaqhubi beenqwelomoya abali-12,600. I-airline isebenze kunye nabasetyhini kwi-Aviation, umbutho ongenzi nzuzo obonelela ngenethiwekhi, imfundo, ukucebisa, kunye namathuba okufunda, ngaphezulu kweminyaka engama-25 kunye namantombazana kuSuku lweeNqwelomoya ukuqinisekisa inani elikhulayo labaqhubi beenqwelo moya ababhinqileyo.
"Njengenkampani yehlabathi jikelele ebandakanyayo, sihlala sifuna amathuba okhethekileyo wokubhiyozela nokubonisa iitalente ezahlukeneyo," utshilo uMongameli wase-California wase-California uJanet Lamkin. “Kuyasivuyisa ukufumana ithuba kulo khuphiswano olukhethekileyo lokuzisa ukubonakala emsebenzini wala magcisa mabhinqa. Siyazingca ngokusebenzisa ubukho bethu behlabathi ukubonisa umsebenzi wabo omkhulu kwizigidi zabantu ababona iinqwelomoya zethu emhlabeni nasezulwini. ”
Ukungena, abantu kufuneka bachonge njengowasetyhini, kubandakanya i-cisgender, i-transgender, elungelelaniswe nabasetyhini okanye engekho ye-binary, kwaye bahlala e-United States, abanokumela ngokubonakalayo nokuba yiNew York / New Jersey okanye California, iimarike ezimbini eziphambili zenqwelomoya, ngesimbo sabo, ngelixa bedibanisa imishini yenkampani kunye nokuba uluntu lwendawo nganye luthetha ntoni kumculi. Abaphumeleleyo ababini, omnye emele ingingqi nganye, baya kukhethwa kwaye banikwe ithuba lokusebenza kunye nomculi owaziwayo uShantell Martin ukugqibezela uyilo lwenqwelomoya yommandla wabo. UShantell uzisa ukhuphiswano ngeetalente kunye nomsebenzi wakhe, ukusuka eNew York City Ballet ukuya kwintsebenziswano kunye nomculi ophumelele amabhaso ePulitzer uKendrick Lamar, azele yimizobo ehlekisayo kunye nokubalisa amabali, ezinikele ekuqinisekiseni ukuba amanye amagcisa amabhinqa ayabonwa.
Ukungena, abantu bayakhuthazwa ukuba batyelele iwebhusayithi ye-United kwaye bangenise umbono woyilo, imizekelo yepotifoliyo yomsebenzi kunye nevidiyo emfutshane ngoMatshi 24, 2019. Ukungeniswa kuya kugwetywa kwaye kuncitshiswe kwabokugqibela abathathu liqela labagwebi kwingingqi nganye , ekhokelwa ngumongameli wengingqi nganye, uJanet Lamkin eCalifornia noJill Kaplan eNew York / eNew Jersey ukusukela nge-25 Matshi-Epreli 9, 2019, elandelwa yivoti kawonke-wonke ukusukela nge-10 ka-Epreli-ka-Epreli 19, 2019 ukumisela amagcisa aphumeleleyo kwingingqi nganye . Abokugqibela kunye nabaphumeleleyo baya kufumana umboniso wabo ovulekileyo wegalari, babonise umsebenzi wabo wobugcisa ngaphakathi kwiitheminali zaseUnited Airlines ukuya kuthi ga ngo-2019 ngemisebenzi yabo ekhoyo yokuthenga kwaye baya kunikwa amabhaso e-MileagePlus ayi-100,000. Uyilo lokugqibela luya kuthatha uhambo lokuwa.
Abathengi eLos Angeles naseNew York banethuba lokundwendwela imizobo eyenziwe nguShantell Martin njengenxalenye yolu khuphiswano. Udonga ngalunye lubonisa inqwelomoya yenqwelomoya yenqwelomoya ekhokelela kwividiyo ngolwazi oluthe kratya. Imizobo iya kubonakaliswa ukususela ngoku kude kube nge-18 Matshi kwi-799 Street 8th Street, eLos Angeles, CA nase-38 Norman Ave, eBrooklyn, NY.
INTO ONOKUYITHATHA KWELI NQAKU:
- To enter, individuals must identify as a woman, including cisgender, transgender, woman-aligned or non-binary, and reside in the United States, who can visually represent either New York/New Jersey or California, two key markets for the airline, in their own style, while combining the company’s mission and what the communities in each region mean to the artist.
- Submissions will be judged and narrowed down to three finalists by a panel of judges from each region, led by each region’s president, Janet Lamkin in California and Jill Kaplan in New York/New Jersey from March 25 – April 9, 2019, followed by a public vote from April 10 – April 19, 2019 to determine the winning artists from each region.
- In advance of Women’s History Month beginning on Friday, United Airlines is launching a first-of-its-kind contest designed to find and uplift underrepresented women artists by providing a chance to paint a canvas like no other — a United Airlines aircraft.
