WTN ilungu UYanina Gavrylova woMbutho wabaKhokeli babakhenkethi baseUkraine uphendule ngokweenkcukacha ukuba imfazwe yangoku iye yatshintsha njani imeko yezokhenketho eUkraine. Indlela yakhe enethemba neyinyani kufuneka isebenze njengenkuthazo kulo lonke ushishino lwaseUkraine lokuhamba kunye nokhenketho oluphila kakhulu, olusebenzayo, kunye nolwamkelo.
UYanina wawonga iQhawe loKhenketho nge World Tourism Network.
Ukuncitshiswa kwemfuno yokuhamba ukuya eUkraine
Imfazwe eqhubekayo eUkraine ikhokelele ekwehleni okukhulu kwemfuno yokuhamba. Ngo-2021, iUkraine ifumene abakhenkethi bamazwe ngamazwe abazizigidi ezili-14.4. Nangona kunjalo, ngo-2022, eli nani lehla laya kutsho kwi-1.7 yezigidi. Oku kukwehla okungaphezulu kwama-80%.
Kuphazamiseke amakhonkco obonelelo:
Imfazwe iphinde yaphazamisa ikhonkco lokubonelela ngezokhenketho e-Ukraine. Iihotele ezininzi, iiresityu, kunye nabakhenkethi baye banyanzeleka ukuba bavale okanye basebenze ngenani elincitshisiweyo. Oku kuye kwenza kwaba nzima kubakhenkethi ukufumana indawo yokuhlala, ukutya, nemisebenzi.
Umonakalo kwiziseko ezingundoqo zokhenketho:
Imfazwe yonakalise okanye yatshabalalisa iindawo ezininzi zeziseko zokhenketho eUkraine. Oku kuquka iihotele, izikhululo zeenqwelo moya, kunye neempawu zomhlaba zembali.
Ukwakhiwa ngokutsha kwesi siseko kuyakuthatha iminyaka kunye neebhiliyoni zeedola.
Impembelelo embi kuqoqosho lwengingqi:
Ukuhla kwezokhenketho kube nefuthe elibi kuqoqosho lwengingqi eUkraine.
Ukhenketho ngowona mthombo wemisebenzi kunye nengeniso yelizwe.
Ngo-2021, ukhenketho lwabalelwa kwi-3.4% yeGDP yaseUkraine. Nangona kunjalo, ngo-2022, eli nani kulindeleke ukuba lehle ukuya kuthi ga kwi-1.1%.
Impembelelo yexesha elide kumfanekiso weUkraine njengendawo yokhenketho:
Imfazwe nayo inokuba nefuthe lexesha elide kumfanekiso weUkraine njengendawo yokhenketho.
Kwanasemva kokuba imfazwe iphelile, kusenokuthabatha iminyaka ukuba abakhenkethi bazive bekhululekile ukuya eUkraine kwakhona.
Ishishini lezokhenketho laseUkraine lijongene nemingeni ebalulekileyo. Nangona kunjalo, urhulumente kunye necandelo labucala basebenza kunye ukwakha ishishini kunye nokukhuthaza iUkraine njengendawo yokutyelela kwakhona.
Nantsi eminye imizekelo ethile yendlela iimfazwe zangoku ezitshintsha ngayo imeko yezokhenketho eUkraine:
Iihotele ezininzi kuye kwanyanzeleka ukuba zivale:
Umzekelo, i-InterContinental Kyiv Hotel iye yavala iingcango zayo de kwaphinda kwaqatshelwa. Iindawo zokutyela zisebenza ngesikhundla esincitshisiweyo:
Umzekelo, iKyiv yokutyela iPodil ivale ezinye zeendawo zokutyela kwaye isebenza ngomthamo oncitshisiweyo kwabanye.
Abakhenkethi bayalurhoxisa ukhenketho:
Umzekelo, umkhenkethi waseUkraine u-Intourist Ukraine ulurhoxisile lonke ukhenketho lwakhe de kube kuphinde kwakwaziswa.
Izikhululo zeenqwelo moya zivaliwe:
Umzekelo, isikhululo seenqwelomoya saseBoryspil eKyiv sivaliwe kwiinqwelomoya zabantu ukusukela ekuqaleni kwemfazwe. Iindwendwe kufuneka nokuba uthathe uloliwe ukusuka kwamanye amazwe aseYurophu okanye ukuqhuba.
Iimpawu zomhlaba zembali zonakalisiwe okanye zitshatyalalisiwe:
Ngokomzekelo, iCathedral yaseSt. Nangona kunjalo, imboni yezokhenketho yase-Ukraine inamandla kwaye ekugqibeleni iya kuphinda ibuyele.
Zingenza ntoni iinkokeli zezokhenketho ukuthomalalisa le meko?
Iinkokeli zezoKhenketho zinokwenza izinto ezininzi ukunciphisa impembelelo yemfazwe kumhlaba wokhenketho eUkraine:
Xhasa amashishini okhenketho:
Iinkokeli zokhenketho zinokubonelela ngemali kunye nenye inkxaso kumashishini okhenketho eUkraine. Oku kunokubandakanya ukubonelela ngeegranti, iimali-mboleko, okanye ikhefu lerhafu.
Iinkokeli zokhenketho zinokunceda amashishini okhenketho ukuba afikelele kwiimarike ezintsha kwaye aphuhlise iimveliso kunye neenkonzo ezintsha.
Khuthaza ukhenketho oluzinzileyo:
Iinkokeli zokhenketho zinokukhuthaza iindlela zokhenketho ezizinzileyo eUkraine. Oku kuya kunceda ukwenza ilizwe libe yindawo enomtsalane kubakhenkethi kwaye kuya kunceda nokukhusela okusingqongileyo kunye noluntu lwasekuhlaleni.
Tyala kumaziko okhenketho:
Iinkokeli zokhenketho zinokutyala imali ekwakhiweni kwakhona nasekuphuculeni iziseko zokhenketho eUkraine. Oku kunokubandakanya iihotele, izikhululo zeenqwelo moya, kunye neempawu zomhlaba zembali.
Utyalo-mali kwiziseko ezingundoqo zokhenketho kuza kwenza eli lizwe libe nomtsalane ngakumbi kubakhenkethi kwaye kuza kudala amathuba emisebenzi kwaye kukhulise uqoqosho lwalapha.
Imakethi yaseUkraine njengendawo yokundwendwela:
Iinkokeli zoKhenketho zinokuthengisa iUkraine njengendawo yokhenketho kubatyeleli abanokubakho. Oku kunokuquka ukukhuthaza ubutyebi bembali yelizwe, inkcubeko nobuhle bendalo.
Iinkokeli zokhenketho zinokugxila ekukhuthazeni iintlobo ezithile zokhenketho, ezinjengokhenketho oluzinzileyo okanye ukhenketho lwenkcubeko.
Sebenza nabalingane bamazwe ngamazwe:
Iinkokeli zezokhenketho zinokusebenzisana namahlakani ezizwe ngezizwe ukukhuthaza iUkraine njengendawo yabakhenkethi kunye nokuxhasa ishishini lezokhenketho lelizwe.
Oku kunokubandakanya ukusebenza neminye imibutho yezokhenketho yelizwe, imibutho yokhenketho yamazwe ngamazwe, kunye nabasebenzi bokhenketho.
Nantsi eminye imizekelo ethile yezinto ezenziwa ziinkokeli zokhenketho ukunciphisa imeko eUkraine:
Imizekelo ethile yeMithombo yamazwe ngamazwe e-Ukraine
The IKhomishini yoKhenketho yaseYurophu (i-ETC) uye wasungula iphulo elibizwa “Yima neUkraine” ukuxhasa ishishini lezokhenketho lelizwe. Eli phulo lijolise ekukhuliseni ulwazi ngempembelelo yemfazwe kushishino lwezokhenketho kunye nokukhuthaza abantu ukuba baye e-Ukraine kwixesha elizayo.
The Umbutho woKhenketho weHlabathi (UNWTO) uye wasungula ingxowa-mali yokuxhasa ishishini lokhenketho eUkraine. Le ngxowa-mali iza kusetyenziselwa ukubonelela ngoncedo lwemali kumashishini okhenketho kunye nokunceda eli lizwe lakhe ngokutsha iziseko zalo zokhenketho.
The Komishoni yaseYurophu yabele i-100 yezigidi zeerandi ukuxhasa ishishini lokhenketho eUkraine. Le mali iza kusetyenziselwa ukubonelela ngoncedo lwemali kumashishini okhenketho nokunceda eli lizwe lizibonakalise njengendawo yokhenketho.
The World Tourism Network yaqala iphulo layo elithi Scream for Ukraine ekuqaleni kwemfazwe iphakamisa ulwazi ngemiba eyahlukeneyo.
The Urhulumente waseUkraine usungule inkqubo yokuxhasa ishishini lezokhenketho. Inkqubo ibandakanya imilinganiselo efana nokubonelela ngekhefu lerhafu kumashishini okhenketho notyalo-mali kwiziseko ezingundoqo zokhenketho.
Le yimizekelo nje embalwa yezinto ezenziwa ziinkokeli zokhenketho ukunciphisa ifuthe lemfazwe kumhlaba wokhenketho eUkraine. Iinkokeli zezokhenketho zizimisele ukuxhasa ushishino lwezokhenketho lweli lizwe nasekulincedeni lihlaziyeke emfazweni.
UMbutho wabaKhokeli babakhenkethi baseUkraine lilungu elinebhongo leWorld Tourism Network.
Ngubani uMbutho wabaKhokeli babakhenkethi baseUkraine
The UKRAINIAN TOURIST AMAKHOKHI mbutho ngumbutho wabakhokeli babakhenkethi abaqeqeshiweyo kunye nemibutho engekho phantsi kukarhulumente, engeyiyo eyezopolitiko, nengenzi nzuzo.
Yadalwa ukumanyanisa abakhenkethi abakhokelayo, abaphathi, abakhokheli bemyuziyam, kunye nezinye iingcali zokhenketho ukuphucula umgangatho womsebenzi wabo kunye nokwandisa indima kunye nexabiso lodumo lomsebenzi kuluntu lwase-Ukraine.
• Eyona njongo iphambili yombutho kukumanyanisa abakhokheli kwisiseko sokudala iimeko ezifanelekileyo zokuqhubela phambili kwemveliso yabakhenkethi belizwe ngokuphuhlisa nokukhuthaza imveliso yohambo olukumgangatho ophezulu, ukwandisa inqanaba lezakhono zobuchwephesha babakhokeli, ukucacisa kwabo indima kunye nendawo kwinkqubo yemfundo, ukuphakamisa iprofayili yomsebenzi.
• Ukuphucula inkqubo yoqeqesho kunye nokukhokela ukukhula kobuchule, ukudala iimeko zeengcali, uphuhliso lobungcali, kunye nokubandakanywa kwemigangatho yeenqobo ezisesikweni kulo msebenzi.
• Uncedo kwinkqubo yokwenza indawo yobungcali kwizikhokelo eUkraine; ukuguqula umthetho we-Ukraine usebenzisa amava amazwe aseYurophu aziinkokeli zemarike yokhenketho, ukulungelelanisa imigangatho yaseUkraine kunye nemithetho ye-European Union; iindlela ezisemthethweni eziphuhlayo zokuziququzelela kunye nokuzilawula koluntu lokhenketho; uphuhliso lweshishini lohambo, ngakumbi, imveliso yohambo eUkraine; ukusekwa nokugcinwa kwerejista yesizwe yezikhokelo.
Umbutho umele i-Ukraine kwiindawo ezimbini zeengcali zamazwe ngamazwe: I-Federation of European Guides (FEG) kunye ne-World Federation of Travel Guides Associations (WFTGA)
Iqhuba izifundo zoqeqesho lwabaqalayo kunye neengcali, iintetho zembali kunye nenkcubeko, ushishino, ukuthengisa, i-psychology, kunye nokusombulula impixano kunye neendibano zocweyo ezahlukeneyo zamalungu ombutho.
INTO ONOKUYITHATHA KWELI NQAKU:
- Tourism leaders can do a number of things to mitigate the impact of the war on the tourism landscape in Ukraine.
- Imfazwe nayo inokuba nefuthe lexesha elide kumfanekiso weUkraine njengendawo yokhenketho.
- Her optimistic and realistic way forward should serve as an inspiration for the rest of the Ukraine travel and tourism industry which is very much alive, active, and welcoming.
