UKhenketho lwaseNew Zealand luwulungisile umxube wentengiso ukubonisa ubunyani obukhulayo bemeko zoqoqosho ezichaphazela iimarike zokhenketho.
Umphathi oyintloko uGeorge Hickton uthe sele ephumile eJapan naseKorea, ekhetha ukugxila kwimithombo yokuthengisa kumazwe angazange afakwe ''kwidama lodaka lwezoqoqosho''.
Umnumzana Hickton uthe i-Tourism NZ ijonge ukukhula okuncinci kumazwe aneengxaki ezinzima zezoqoqosho ezifana neJapan neKorea, kwaye ihambise izixhobo zayo ukuze ijolise kumathemba athembisayo.
Umbutho wawusebenzisa ngokutsha inkcitho yokuthengisa apho unokufumana iziphumo ezilungileyo, watsho.
"IBritane ne-United States ziphakathi, kwaye ke kukho iimarike apho sibona inani elikhulu lamandla, njengeTshayina, iCanada kunye neOstreliya."
Umnumzana Hickton uthe nangona abahambi bengazukuyeka ukubhabha imigama emide, kusenokwenzeka bajonge apho baye khona ngocoselelo kwaye bakhethe ukuhamba kancinci kwaye bahlale ixesha elide.
Iinjongo ezikhawulezileyo zoKhenketho zeNZ yayikukubeka iinzame zokucenga abantu baseOstreliya ukuba beze eNew Zealand ngempelaveki, ukubongoza abahambi baseBritane ukuba behle-phantsi ngoku endaweni yokulinda, kwaye bagxile ekukhuthazeni abahambi abavela eChina.
Iinzame zamva nje zentengiso zombutho zincede utyelelo olukhawulezileyo eNew Zealand ukusuka kwi-242,000 yabemi base-Australia, abahamba ekwindla, entwasahlobo nasebusika kwaye bachithe malunga ne-44 yezigidi zeedola.
“Yiloo nto efunwa lishishini,” utshilo.
izinto.co.nz
INTO ONOKUYITHATHA KWELI NQAKU:
- Tourism NZ's immediate goals were to put more effort into persuading Australians to come to New Zealand for the weekend, to urge British travellers to come down-under now instead of waiting, and to focus on wooing travellers from China.
- “Britain and the United States are in the middle, and then there are markets where we see a great amount of potential, such as China, Canada and Australia.
- Chief executive George Hickton said it had all but pulled out of Japan and Korea, preferring to focus marketing resources in countries that were not mired in an ‘‘economic mudpool''.
