Nangona imfuno yokuhamba ebangelwa ngubhubhani we-COVID-19 ilungile kushishino lweenqwelomoya zehlabathi, izinto ezithile ezinjengokunyuka kwamaxabiso eenqwelomoya, ukunqongophala kwabasebenzi, kunye nemigaqo yokuhamba ngenxa yokwahluka kwezifo ezintsha kubangela imingeni emitsha kwiinkampani zenqwelomoya.
Kulo mxholo, i-American Airlines, Inc. (i-American Airlines) ibalwa njengeyona nkampani ikhankanyiweyo yenqwelomoya phakathi kweenkampani eziphezulu ezili-10 ezisekelwe kwiingxoxo zemidiya yoluntu. Twitter abaphembeleli kunye ne-Redditors kwi-H1 2022, ngokwe-Social Media Analytics Platform.
Ingxelo yakutshanje, 'Ii-10 eziPhambili eziPhambili eziPhathayo: i-H1 2022', ehlalutya iingxoxo zeendaba zoluntu malunga neenqwelo-moya ezihamba phambili, ityhila ukuba izikhundla eziphezulu ezilithoba eziseleyo zihlala kwi-Delta Airlines, Inc (Delta), JetBlue Airways Corp (JetBlue) , British Airways, Lufthansa, Air France-KLM SA (Air France KLM), Qantas Airways Limited (Qantas), United Airlines, Inc (United Airlines), Qatar Airways Group QCSC (Qatar Airways), kunye Air India.
Iingxoxo zemidiya yoluntu malunga neenkampani zenqwelomoya zehlabathi ziye zanda nge-20% kwi-H1 2022, kwiinyanga ezintandathu ezidlulileyo. Iimvakalelo ezishiyekileyo zabaxhasi beendaba zoluntu zithotywe ngaphezulu kwe-30% kwi-H1 2022, ngaphezulu kwe-H2 2021.
Ukunyuka kwezinga lokurhoxiswa kwenqwelomoya ngenxa yokunqongophala kwabasebenzi yaba sesinye sezizathu eziphambili eziye zathoba iimvakalelo zabaphembeleli. Ngeli xesha, uloyiko lokudodobala kwezoqoqosho kunye nokunyuka kwamaxabiso eenqwelomoya ngenxa yokuphazamiseka kobonelelo kulindeleke ukuba kube nzima ngakumbi kwimfuno yokuhamba ngomoya. ” I-American Airlines igcine indawo yayo njengeyona nqwelomoya ixoxwa kakhulu kumajelo eendaba ezentlalo ukusuka kwingxelo yokugqibela.
Nangona kunjalo, isabelo sezwi le-airline sawela kwi-15% kwi-H1 2022, ukusuka kwi-20% kwiinyanga ezintandathu ezidlulileyo. Esona sikhewu siphezulu kwiincoko zamajelo eendaba zentlalo kwinqwelomoya sabonwa phakathi kuJanuwari, sikhokelwa yingxabano yemaski yabakhweli. Abaphembeleli bakaTwitter balixabise inyathelo elithatyathwe yinkampani yeenqwelomoya ukuthobela imimiselo yemaski yomanyano ye-COVID-19.
I-JetBlue irekhode ukukhula kwe-48% kwivolumu yengxoxo yemidiya yoluntu kwi-H1 2022, izinga eliphezulu lokukhula phakathi kweenqwelo-moya ezikhankanyiweyo eziphezulu. Ukukhula kwakhokelela ekubeni inkampani yeenqwelo moya ithathe indawo yesithathu nge-14% yesabelo selizwi, ithatha indawo yeSouthwest Airlines, eyayikwindawo yesithathu kwingxelo yethu ye-H2 2021. I-spike emangalisayo phakathi kwabaxhasi bemithombo yeendaba zentlalo ejikeleze i-JetBlue yaphawulwa xa inkampani yenza i-3.6 yeebhiliyoni zeerandi yonke imali yokuthenga i-Spirit Airlines ngo-Epreli.
INTO ONOKUYITHATHA KWELI NQAKU:
- (American Airlines) is ranked as the most mentioned airline company among the top 10 airline companies based on social media discussions of Twitter influencers and Redditors in H1 2022, according to the Social Media Analytics Platform.
- The growth led the airline to occupy the third position with a 14% share of voice, replacing Southwest Airlines, which was at the third position in our H2 2021 report.
- Nangona imfuno yokuhamba ebangelwa ngubhubhani we-COVID-19 ilungile kushishino lweenqwelomoya zehlabathi, izinto ezithile ezinjengokunyuka kwamaxabiso eenqwelomoya, ukunqongophala kwabasebenzi, kunye nemigaqo yokuhamba ngenxa yokwahluka kwezifo ezintsha kubangela imingeni emitsha kwiinkampani zenqwelomoya.
