Kumsitho weNyanga yeQhayiya yangoku kunye nemiboniso yoSuku lweChristopher Street oluzayo kweli hlobo, iLufthansa Airlines isungula iphulo lentengiso yeQhayiya elinesihloko esithi “Ihlabathi Lithi Ewe Kuwe”. Ngokwenza njalo, iLufthansa iphinda izibeke njengenkampani exhasayo kuluntu oluhlelelekileyo kwaye iphinda ibethelele ukuzinikela kwayo okuqinileyo nokungagungqiyo ekuvuleleni, ukunyamezelana kunye nokwahluka.
"Lufthansa sidibanisa iindwendwe zazo zonke izizwe neenkcubeko kunye kwaye samkele wonke umntu okhoyo kungakhathaliseki isini, ubudala, imvelaphi, inkolo, ubuzwe, isini okanye ungubani,” utshilo uCarsten Hoffmann, iNtloko yamava eBrand kwiLufthansa Airlines. "Kubantu abancinci, nangona kunjalo, ukuhamba kwihlabathi kunokunxulunyaniswa nemvakalelo yokungakhululeki: ayinguye wonke umntu owamkelwa kuyo yonke indawo ngeengalo ezivulekileyo. Ngephulo lethu elitsha le-Pride, iLufthansa ibhiyozela abantu kunye neendawo ezimkela ubomi bobugxwayiba. Kwaye, ngokwenza njalo, sinceda abantu abangaqhelekanga bafumane iindawo ezinjalo kunye nokunye, kwihlabathi jikelele. "
Ukuthatha umzekelo omnye, eli phulo liqaqambisa uKonstantinos eAthens kunye 'neQueer Archive' yakhe apho imisitho, imiboniso kunye neminyhadala yenziwa khona, kunye noNuala, oqhuba isikolo se-surf sabantu abangaqhelekanga eBrazil. UBrian, umongameli weGay Rodeo Association eMelika, ngomnye umntu obalaseleyo.
Iphulo leLufthansa elithi #TheWorldSaysYestoYou liya kuqhutywa kumaphephandaba emihla ngemihla aseJamani akhethiweyo, kwiimagazini ezinomdla okhethekileyo nakwiipowusta ezinkulu zedijithali, ekuqaleni eMunich kwaye kamva naseCologne, eFrankfurt, eBerlin, eStuttgart naseHamburg. Eli phulo liza kuqhutywa kusetyenziswa amaqonga amaninzi e-intanethi kunye ne-social media. Ukudada apho iLufthansa Group queer network network ithatha inxaxheba kuyo kwiParade yoSuku lweSitalato saseMunich naseFrankfurt Christopher Street iya kudlulisa umyalezo weQela othi 'Ihlabathi Lithi Ewe Kuwe' nalo.
I-Lufthansa ibonisa inkxaso yayo eyomeleleyo yeyantlukwano ngeendlela ezininzi. Airbus I-A320neo D-AINY ibibhabha yonke imihla kulo lonke elaseYurophu inesiphatho se-'Lovehansa' ngemibala yomnyama ukusukela ngoJuni ka-2022 njengonozakuzaku wokuvuleleka nokuzibophelela kubantu ngokweyantlukwano yabo. Okokuqala, iLufthansa Airlines ikwangomnye wabaxhasi abaphambili beFrankfurt Christopher Street Day Parade kulo nyaka.
