Xa Unamathandabuzo Nxiba Bomvu!
Ndinokungqina; abatsha, abanamandla aphezulu, abafazi abazinikeleyo babexinene kwi-New York's Metropolitan Pavilion, betyhala kwaye betyhala ukuya kubathengisi abakhawuleza bahlohla iimveliso zabo ezizimeleyo zezithambiso kunye neemveliso ze-skincare kwiingxowa zokuthenga.
Yayiyimini ebandayo, emanzi, eyoyikekayo – kwiiveki ezimbalwa phambi kweKrisimesi. Izitrato zaziphantse zingabi namntu; kuphela abathengi abambalwa abakhaliphileyo ababenesibindi ngokwaneleyo kwaye benexhala ngokwaneleyo, ukuba bashiye ubutofotofo beebhedi zabo ukuze bajongane nocelomngeni lokuthengela abahlobo kunye nosapho.
Iindawo ezixineneyo zazixinene ngamagcisa obuchule bokwenza izinto kunye noosomashishini abakhutheleyo bezithambiso/zokhathalelo lolusu ngelixa uninzi lwabasetyhini abasebatsha babengenamonde babangqonga ngeemveliso, iingcebiso, kunye nokuwolwa. Ukuba umntu osuka kwesinye isijikelezi-langa ebenokufika kwesi sithuba, bebeya kukholelwa ukuba eli lithuba lokugqibela lokuba aba bafazi baselula bathenge izimonyo.
Kusenokubakho iinkxalabo ngokuncipha kwenkcitho ekhoyo ukusuka kwi-18-35 y/o abafazi abanamakhadi okuthenga ngetyala; nangona kunjalo, ukuba nabani na wayebeka esweni iirejista zemali Makeup Show iitafile zabathengisi, uya kuqonda ngokukhawuleza ukuba ukuthengwa ngokukhawuleza kwee-eyeshadows, i-mascaras, kunye nee-wigs, ukuzisa uncumo olubanzi ebusweni obuninzi, kwaba sisiphumo saba bathengi bamandla aphezulu abanokufikelela kuluhlu olubanzi lwe-makeup.
Uhlalutyo lwe-TABS, kwisifundo sabo sesibini sonyaka se-US Cosmetics, safumanisa ukuba abafazi benkulungwane yeminyaka (18-34) bachitha imali eninzi kwiimveliso zobuhle kwaye banokuphindwe kabini ukuba babe ngabathengi abanzima (ukuthenga iintlobo ezili-10 + zeemveliso ngonyaka) kunye ne-akhawunti ye-47 ipesenti yabo bonke abathengi abanzima.
I-MakeUp = Ukuhamba kweMali okulungileyo
Ishishini lezithambiso lelinye lawona matheko abalulekileyo ehlabathi, kwaye i-USA ithatha indawo enkulu kwesi sithuba. Inani elikhulu labantu kwilizwe liphela abathenga ukhathalelo lomntu kunye neemveliso zobuhle liyamangalisa:
Malunga neebhiliyoni zeerandi ezingama-49.2 ziveliswa ngokuthengiswa kwezithambiso e-USA nyaka ngamnye; I-500 yeebhiliyoni zeedola kwihlabathi jikelele.
Ngo-2020, uMntla Merika wathatha i-24% yemarike yezithambiso zehlabathi. Amanani angoku abeka indawo yaseAsia Pacific njengoyena mthengi mkhulu wezithambiso. Kwimarike yezithambiso yaseYurophu, iJamani yasebenzisa elona nani likhulu lezithambiso ngo-2021, ezixabisa malunga ne-13 yeebhiliyoni zee-Euro. Oku kwalandelwa yiFransi kunye ne-Italiya, malunga ne-12 yeebhiliyoni zee-Euro kunye ne-10.6 yeebhiliyoni zee-Euro, ngokulandelanayo.
Ngokwe-avareji, abantu baseMelika bachitha ukusuka kwi-110 yeedola ukuya kwi-313 yeedola kwizithambiso kwiNYANGA nganye.
Iimveliso ze-Skincare zenza i-42 yeepesenti ye-cosmetics industry, emele icandelo elikhulu lemarike.
Ukubaluleka kwemidiya yoluntu
- Ngo-2020, nangona ubhubhani wehlabathi kwaye wonke evalelwe ezindongeni zabo, ubuhle, kunye neshishini lezithambiso lehle ngeepesenti ezisi-8 kuphela.
- Malunga neepesenti ezingama-61 kubo bonke abathengi bobuhle balandela iimpawu zokuthambisa okanye bandwendwela ibhrendi kumajelo eendaba ezentlalo (ngoJuni ka-2019), besenza ukuba uthethathethwano lweendaba zoluntu lubaluleke kakhulu kwiimpawu zezithambiso.
- Imithombo yeendaba zentlalo yinkokeli ekuziseni ulwazi lwezithambiso kubathengi bevumela iibrendi ukuba ziseke ukuthembana kunye nabathengi babo kwaye bathengise iimveliso zabo ngokufanelekileyo.
- Uqikelelo lucebisa ukuba iipesenti ezingama-37 zabathengi badla ngokufumana iimveliso/iimveliso ezintsha zokuthambisa ngezibhengezo zentengiso kwimidiya yoluntu.
- Iipesenti ezingama-66 zabathengi bafumana iibrendi kumajelo eendaba ezentlalo ngenxa yohlaziyo kumaphepha eendaba ezentlalo, kunye nezithuba ezivela kwiibhlogi zeengcaphephe kunye neengcebiso zabantu abadumileyo.
UbuNkokeli bophawu
Umbutho wamazwe ngamazwe aseFransi, L'Oréal, eyasekwa ngowe-1909, iyeyona nkampani yoonobuhle inkulu ehlabathini yaye intengiso ixabisa iibhiliyoni ezingama-34 zeerandi. Ngo-2021, inkampani elawulwa yi-20 pesenti yoshishino lwezithambiso yabelana eNtshona Yurophu. I-Unilever PLC, inkampani yezizwe ngezizwe yaseBritane, yaqala ngo-1929, yathumela intengiso yeebhiliyoni zeerandi ezingama-26, yaza yakwindawo yesibini kwinqanaba lehlabathi. Inkampani ihambisa iimveliso kumazwe angama-190 kunye nezigidi ezingama-25 zeentengiso zehlabathi. Inkampani inama-50 eemveliso eziphezulu zabathengi kwihlabathi liphela.
Kwiminyaka emibini edlulileyo i-eTN yabuza ukuba zonke izithambiso kufuneka zibe Zokuthambisa Halal.
Izithambiso. (2022, Disemba 29). KwiWikipedia.
Indawo yesithathu ibanjwe yi Iinkampani ze-Estee Lauder esekelwe e-US. Yaqalwa ngo-1946, ithumela iintengiso ezixabisa i-16 yeebhiliyoni zeedola kwaye imele ngaphezulu kwe-25 ye-skincare ephezulu, i-makeup, ivumba, kunye neemveliso zokhathalelo lweenwele ezithengiswa kumazwe angama-150 phantsi kwamagama ebrand aquka u-Estee lauder, Aramis, Clinique, Lab series, Origins. , Tommy Hilfiger, DKNY, MAC, la Mer, Bobbi Brown, Aveda, Jo Malone London, Smashbox, Michael Kors, Darphin Paris, Tom Ford Beauty, Ermenegildo Zegna, Serin, Bumble, and Bumble, Le Labo, Glamglow Killian Paris, Too Ubuso, uGqr. Jart, Oqhelekileyo kunye ne-NIOD.
Ukulawula indawo yesine yi Inkampani yeProcter kunye neGamble eyasekwa ngo-1837 kunye neerekhodi zeentengiso ze-14.4 yeebhiliyoni zeedola. Imigca yeMveliso ibandakanya iNtloko kunye namagxa, Vuyisa, i-Herbal Essences, i-Pantene, i-Olay, i-Safeguard, i-Old Spice, iMfihlo, kunye ne-SK-11. UShiseido, ummi waseJapan wamazwe ngamazwe, ubambe indawo yesihlanu kurhwebo lwehlabathi kwaye wathumela intengiso engaphaya kwe-9 yeebhiliyoni zeedola. Enye inkampani ehamba phambili yokuthambisa (kunye nenkokeli yentengiso ukusukela ekuqaleni kwenkulungwane yama-20) ikhuselwe yiBath & Body Works, ibambe indawo yesithandathu. Yaqalwa ngo-1990, le nkampani yase-US ikwilizwe lamazwe ngamazwe iyifemu yobuhle ephezulu enexabiso le-7.9 yeebhiliyoni zeerandi.
UJohnson kunye noJohnson ithatha indawo inombolo 7. Yasekwa ngo 1886, le US-based iirekhodi intengiso yezizwe ngezizwe kwi $7.7 billion kunye brand ezibandakanya Johnson Baby Products, Aveeno, Clean & Clear, Lubriderm, Neutrogena, Vivi, kunye Bloom. Kwindawo yesibhozo yiLVMH eseFransi. Umbutho ogxile kubunewunewu, urekhoda iintengiso ezixabisa i-7.5 yeebhiliyoni zeedola ezivela kwiimpawu ezibandakanya uChristian Dior, uMiss Dior, uJ'Adore Infinissime, kunye neRouge Dior makeup. Inkampani ikwaphethe iTag Heuer, uLouis Vuitton, iGivenchy, iTiffany & Co., iBulgari, iAcqua Di Parma, kunye noMarc Jacobs Ubuhle.
Kuyafunwa/Kufunwa
Ngo-2020, malunga ne-1.96 yeebhiliyoni zeedola zenziwa ngokuthengiswa kwezinto zokuthambisa zamehlo kunye ne-1.9 yeebhiliyoni zeerandi zenziwa kwintengiso yezithambiso zobuso. Imascara yayiyeyona mveliso inengeniso kakhulu kwicandelo lezithambiso zamehlo, ilandelwa zizihombiso zamehlo, izithunzi zamehlo, kunye nezithambiso zamashiya. I-Neutrogena makeup removers yayiyeyona mveliso inenzuzo kakhulu kwicandelo lezithambiso zobuso.
Ubuhle beUlta ngoyena mthengisi wezempilo kunye nobuhle e-US. Ngo-2019 ivenkile yobuhle yenza malunga ne-7.4 yeebhiliyoni zeedola kwiintengiso zentengiso. I-Sephora yayisemva kwe-Ulta ivelisa i-5.9 yeebhiliyoni zeedola kwiintengiso zokuthengisa kunyaka omnye.
I-Lip Stick Index: Isalathisi soQoqosho
Isekwe ngu-Estee Lauder indlalifa, usozigidigidi uLeonard Lauder waphawula ukuba, ngexesha lokudodobala kwezoqoqosho, xa inkcitho yabathengi idla ngokuhla, intengiso yeemveliso zakhe yanda ngokwenene. Waqiqa ngelithi ngoxa abathengi besenokunciphisa izinto abazifunayo, basachitha imali “kwizinto ezifikelelekayo ezifikelelekayo” ngokuzala iLip Stick Index.
I-Lipstick ayichatshazelwa luxinzelelo lokunyuka kwamaxabiso kwaye imveliso ibonelela ngengeniso ebanzi. Ityhubhu ye-lipstick iveliswa ngexabiso eliqikelelwayo le-2.50 yeedola kwaye abasetyhini bazimisele ukuchitha ngaphezulu kwe-35 yeedola (oko kukuthi, Umbala womlomo we-Christian Louboutin Velvet Matte: $90 eSephora; umbala weBond #9 womlomo: $105 eBloomingdale's).
Ishishini lezithambiso alihambelani nokunyuka kwamaxabiso ecandelo. I-NielsenIQ ibike ukuba ngelixa amaxabiso eempahla ezipakishwe ngabathengi anyuke ngepesenti ezisi-8 ekupheleni kuka-2021, iimpahla zempilo kunye nobuhle zinyuke ngepesenti ezi-4 kuphela. Ngokungafaniyo neemveliso zokutya okanye i-electronics, izithambiso azichatshazelwanga ngamaxabiso amandla, ngaphaya kweendleko ezinxulumene nokupakishwa kunye nokuthumela ngenqanawa.
I-lipstick inika abasebenzisi into engaphezulu kunemilebe enemibala.
Ukutyhubela imbali, amabhinqa anxulumanisa ukusetyenziswa kwezithambiso njengesenzo sokuchasa nenkululeko. Iingcali zengqondo ziye zadibanisa i-lipstick enemibala eqaqambileyo (kubandakanywa ne-bullet-shaped applicator), njengendlela yesikrweqe okanye ukukhusela kwihlabathi. NgoJuni ka-2022 (ingxelo yeQela leNPD) yafumanisa ukuba ukuthengiswa kwe-lipstick kunyuke ngeepesenti ezingama-48 ngaphezulu kuka-2021.
UMboniso wokuQhobisa (TMS)
I-MakeUp Show/Ivenkile ngumsitho owamkelekileyo eNew York Manhattan, njengoko ivumela abantu befashoni ukuba babambe izithambiso zabo abazithandayo kunye neemveliso zokhathalelo lweenwele kwindawo enikezelwe kubo kunye nokunxanelwa kwabo ukufikelela ngokukhawuleza kwii-makeup ezingama-40 kunye neempawu zokhathalelo lwesikhumba kwindawo. isaphulelo sobuchwephesha kunye namaxabiso okuthengisa isampulu. Inkuthazo eyongezelelweyo yokuzimasa lo mboniso lithuba lokuhlikihla amagxa kunye nabaculi be-makeup abaqeqeshiweyo kuquka u-Renny Vasquez omele i-Pat McGrath Labs, u-Jake Aebly (i-Alcone Company) ofundisa nge-Glitz kunye ne-Glam, kunye no-Danessa Myricks, umzobi kunye nomnini we-brand.
© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.
