Ibhodi yabalawuli kunye nolawulo lwe-Thai Airways International Public Company Limited (THAI) ekhokelwa nguMnu Ampon Kittiampon, usihlalo we-THAI yebhodi yabalawuli, kunye noMnu Piyasvasti Amranand, umongameli we-THAI, babambe iworkshop ngoNovemba 28, 2009 ukwenza izicwangciso ukuseka kwakhona i-THAI njengeyona nqwelo-moya emithathu ephezulu e-Asia naphakathi kwezona nqwelo-moya zibalaseleyo ezintlanu ehlabathini kwisithuba seminyaka emibini.
UMnu. Piyasvasti Amranand, umongameli we-THAI, uthe abaphathi benkampani banikezela iSicwangciso soBuchule seminyaka emi-5 (2010-2014) kunye nohlahlo lwabiwo-mali lonyaka (2010-2011) kwibhodi yabalawuli apho ibhodi yabalawuli kunye nabalawuli bathatha. uphononongo oludibeneyo lweSicwangciso soBuchule seMinyaka emi-5. Ibhodi yabalawuli yavumelana ngokwemigaqo yeSicwangciso soBuchule, kodwa kwakhona yenza imigqaliselo ethile malunga nokuphuculwa phambi kokungenisa iSicwangciso soBuchule seMinyaka emi-5 ukuze samkelwe ibhodi yokugqibela ngomhla we-18 kuDisemba, 2009. Ekuvunyweni kweSicwangciso soBuchule, ukuphunyezwa kuya kuqalisa ngoko nangoko I-50th Anniversary (2010) ukufezekisa injongo yayo ye-TG 100 apho i-THAI iya kuhlala i-airline eyomeleleyo kunye nesebenzayo kwi-centennial anniversary.
IsiCwangciso soBuchule sigxininisa imilinganiselo emi-3: imfuno yokuqhelaniswa kakhulu nabathengi, ukudala ixabiso eliphezulu kubathengi, kunye nokuqinisekisa ukuguqulwa kwamandla. UMkhombandlela weNguqu yoBuchule ukuqhubela phambili iSicwangciso soBuchule ubandakanya: (1) iNdawo yoBuchule, (2) iXabiso loKwakha uMthengi, (3) uThungelwano lweNdlela kunye noPhuhliso lweQhinga, (4) iQhinga leMveliso, (5) amaxabiso, uLawulo lweNgeniso, kunye neMijelo yokusasaza. , (6) ISicwangciso soShishino kwiiYunithi zoShishino ze-THAI, (7) UkuSebenza kweNdleko kunye neMveliso, (8) ukusebenza ngokuSebenza koMbutho, kunye (9) namandla eMali.
Ugxininiso lubekwe ekufezekiseni elona nqanaba liphezulu lokwaneliseka kwabathengi kwiminyaka emi-2 ngesicwangciso sokuhlaziya izihlalo kunye neenkqubo zokuzonwabisa ngaphakathi kwinqwelomoya esele ikho kunye nokubonelela ngamava aphuculweyo kubathengi kuyo yonke indawo yokufumana amatikiti, kwiinkonzo ezisezantsi, kunye neenkonzo zomoya, de umthengi ashiye kwisikhululo seenqwelomoya.
Ukufezekisa le njongo ingasentla, ibhodi yabalawuli yenkampani yamkele ukulungiswa kweenqwelomoya ezili-12 zeBoeing 747 ezisetyenziswa ikakhulu kwiinqwelomoya eziya eYurophu eziyindlela ephezulu engenisa imali. Ukulungiswa kuya kuthatha iminyaka emibini ukugqitywa kuzo zoli-12 iinqwelomoya. Okwangoku, ezinye iindlela zokuphucula iinkonzo ziya kufuneka zimiselwe ngokukhawuleza, ezinjengokuphuculwa kweemenyu ze-inflight, ukuqinisekisa umgangatho wenkonzo kunye nokuhambelana kuzo zonke iindawo zokuchukumisa abathengi.
Ngowama-2010, usukelo olusekiweyo lubandakanya ukuzuza ingeniso ye-193,000 yezigidi ze-THB, i-20.7 yepesenti yokunyuka ngo-2009. Inzuzo phambi kwenzala, irhafu kunye notshintshiselwano lwemali yangaphandle (EBIT) inzuzo / ilahleko kulindeleke ukuba ibe malunga ne-4,300 yezigidi ze-THB, kunye ne-EBITDA (Ingeniso Ngaphambili. Inzala, iRhafu, ukuhla kwexabiso, kunye nokuhlawula amatyala) ijolise malunga ne-32,000 yezigidi zeTHB. Isihlalo esifumanekayo sekhilomitha (ASK) simiselwe i-10.7 yepesenti yokunyuka ukuya kwi-80,000 yezigidi zokuvelisa, ingeniso yekhilomitha ye-passenger (RPK) imiselwe kwi-59,000 yezigidi, i-13.2 yepesenti yokunyuka ngo-2009. I-2010 yepesenti yokwanda kwemveliso yomthwalo (ADTK) kunye ne-74 yepesenti yokwanda kwengeniso yomthwalo ngaphezu ko-11.4 ukuya kwi-14 yezigidi zeetoni zeekhilomitha (ADTK) kunye ne-2009 yezigidi zeetoni zeekhilomitha (RFTK), ngokulandelelanayo.
Utshintsho luya kuphunyezwa kwi-2010 nangaphezulu ukuqinisa imisebenzi yayo yangaphakathi kunye nokuphucula ukukhuphisana kwayo kwi-2011. Kwi-2012 nangaphezulu, isiseko esiqinileyo sokusebenza kunye nesemali siya kwenza ukuba i-THAI iphinde ikhule kwaye yandise ngokuzinza ekufezekiseni i-TG 100.
