UGunyaziwe wezoKhenketho eThailand (TAT) utyhile iphulo lezentengiso elinobuchule elixube ngeendlela ezininzi ngo-2009-10 eliya kwakhela kumandla elizwe ekudala likhona, njengendawo elikuyo, ixabiso lemali, umfanekiso omhle, kunye noluhlu olubalaseleyo lwelizwe. iimveliso kunye neenkonzo.
Amaqhinga asusela kwiinzame zokunyuswa, ukuthengisa kwi-intanethi kugxininise kumajelo eendaba ezentlalo ukuya kwiiphakheji zexesha elifutshane ezijoliswe kumazwe akufutshane nabamelwane kunye nokusukela ngokumandla iimarike ezintsha kunye neemveliso ze-niche.
Amaqhinga kunye namaphulo aye atyhilwa kwicandelo labucala lokhenketho lwaseThailand ekupheleni kwentlanganiso yesicwangciso sonyaka se-TAT sentengiso ngoJuni 29. Eli xesha libaluleke kakhulu kwi-TAT, eya kube ibhiyozela iminyaka engama-50 yasekwayo ngowama-2010.
Usekela-rhuluneli we-TAT kwintengiso yamazwe ngamazwe uMnu. Santichai Euachongprasit wamema icandelo labucala ukuba lincede i-TAT iphucule iinzame zokuthengisa ngokubonisa izimvo kunye namanyathelo okusebenzisa amathuba akhoyo kunye neentsingiselo emva kwezona meko zinzima kakhulu ilizwe elikhe lajongana nalo.
Uqikelelo oluthe ngqo luyaphetshwa ngenxa yokuguquguquka kwemeko yangaphakathi neyamazwe ngamazwe, kodwa i-TAT iqikelela imeko-bume yehlabathi neyendawo engcono ngo-2010.
UMnu. Santichai wathi: “Zintathu izinto ezibalulekileyo ezinegalelo ekufikeni kweendwendwe eThailand. Kukudodobala koqoqosho lwehlabathi, imeko yezopolitiko yeli lizwe, kunye nomkhuhlane we-H1N1. Abantu baye bakulumkela ukuchitha imali ekuphumleni nasekuhambeni ishishini. ”
Ukomeleza isikhundla esizinze kakuhle saseThailand njengendawo eyaziwayo yonga iindleko, i-TAT iya kugcina iphulo elithi “Ixabiso Elimangalisayo laseThailand”.
UMnu. Santichai uthe i-TAT iceba ukuvula iiofisi ezimbini zangaphandle zangaphandle kulo nyaka eKunming naseMumbai. Oku kuya kungena kumandla amakhulu amabini awona mazwe anabantu abaninzi kwihlabathi, iIndiya neTshayina, omabini angadlulanga iiyure ezine ngenqwelomoya esuka eThailand.
Ngo-2010, i-TAT iya kuvula i-ofisi entsha e-Jakarta ukwakha kwimarike ye-intra-ASEAN kunye nokucofa amandla elizwe elinabantu abaninzi be-ASEAN, i-Indonesia.
"Ukunyusa imisebenzi yeeofisi zangaphandle, kunye nabo bonke abameli bethu bokuthengisa kunye nokuthengisa, kuya kuba ingqwalasela enkulu," kusho uMnu. Santichai.
Inxalenye ephambili yelinge lokulwa nokuwa kumajelo eendaba malunga nophuhliso lwexeshana lwezopolitiko iya kuba kukunyusa inani kunye nezihlandlo zohambo lweefam kumajelo eendaba kunye neearhente zokuhamba. Oku kuyilelwe ukuba kubethelele ukuzithemba phakathi kwabenzi bezimvo kunye nabo baphembelela ukwenziwa kwezigqibo zabahambi, ukuba iThailand ihlala iyindawo ekhuselekileyo nekhuselekileyo, ukuphazamiseka okomzuzwana nangona kunjalo.
I-TAT iya kufuna ukusebenzisana nezikhululo zikamabonwakude phesheya ukukhulisa amaxwebhu anolwazi nanenjongo eThailand. Iya kugcina ingqwalasela ekubekeni iThailand njengendawo yokuthenga enexabiso lemali.
Phakathi kwezinye zeendlela eziphambili zokuthengisa:
Sebenzisa ngcono imidiya yoluntu efana neyoutube, flickr, myspace, facebook, kunye ne-twitter. Udliwano-ndlebe lobungqina luya kuqhutywa kunye neendwendwe eziya eThailand kwaye zithunyelwe kwi-intanethi. Ngokutsho kukaMnu. Santichai, "Oku kubonisa utshintsho olungenakuphikiswa olwenzeka kwizixhobo zokuthengisa." Uthe uninzi lweeofisi ze-TAT phesheya ngoku zineewebhusayithi zazo ze-intanethi.
Ukuthatha ithuba lohambo olufutshane ukuya eThailand ngokusekwe ekufikeleleni nasekusebenziseni lula. I-Thailand iya kubekwa njengendawo yekhefu elifutshane lokuya kuhambo lweeyure ezingama-72 ngeempelaveki ezinde kwiimarike eziphambili ezifana neTshayina, iHong Kong, iJapan, iKorea, iTaiwan, iSingapore, iIndonesia, neMalaysia. I-TAT iye yazisa iincwadana zeprogram yohambo lweeyure ze-72 kumaphondo amaninzi aquka i-Bangkok, i-Chiang Mai, i-Phuket, i-Hua Hin, ne-Pattaya.
Khulisa iinzame zoBudlelwane boMthengi (CRM) ngokwakha kubulungu beKhadi laseThailand elimangalisayo. Oku kusekelwe ekuqondeni ukuba abo babambe amakhadi anjalo sele benobudlelwane neThailand kwaye baya kukuxabisa ukufumana unxibelelwano malunga nokunikezelwa okukhethekileyo kunye namathuba eholide.
Umanyano lobuchule luya kwenziwa kunye namaqabane entengiso afana neenkampani zamakhadi okuthenga ngetyala okanye nawaphi na amanye anesiseko sedatha esikhulu sobulungu ukwakha ukuzithemba nokuvuselela imarike.
Mema abantu abaninzi abadumileyo ukuba bandwendwele iThailand kwaye benze imali kwimithombo yeendaba eyakhayo eya kuthi ivelise.
Khulisa ukuhanjiswa kwelizwi ngokukhuthaza iindwendwe kunye nabahlali baseThai phesheya ukuba bacebise iThailand kubahlobo babo.
Gxininisa iimveliso ezinomdla ezizodwa, ezifana negalufa, umtshato kunye nehoneymoon, kunye neemarike zempilo kunye nempilo. UMnu. Santichai uthe ukhetho olulodwa lwaseThailand lwe-boutique kunye nezakhiwo ze-poolview zifanelekile kwezi ntengiso ezixabisa kakhulu kwaye ziphucula inzuzo yokhuphiswano lwelizwe. Iimveliso ezitsha nazo ziza kusungulwa ezifana nokhenketho lokuhamba ngeebhayisikile kwiindawo ezibukekayo kumaphondo.
Khangela iimarike ezintsha. Nangona i-TAT inobukho obuthe ngqo kumazwe amaninzi, iya kuhamba kakhulu kwiimarike ezintsha ezifana neRiphabhlikhi yaseAsia Ephakathi, iSri Lanka, iPakistan, iSiriya, iJordani, kunye ne-Iran.
Kwakhona kulo nyaka, inzame enkulu kufuneka yenziwe ukunyusa uhambo lwasekhaya ngokunyuka kwenkxaso yemiboniso yokuhamba yasekhaya kunye neziganeko zorhwebo.
NgokukaMnu. Suraphon Svetasreni, isekela-rhuluneli yomgaqo-nkqubo kunye nokucwangcisa, "Sikholelwa ukuba uhambo lwasekhaya luya kukhula [kwixesha elizayo] njengoko lunika uncedo kubantu ngexesha lobunzima. Ukuba baxinezelekile, bayahamba ukuze baphumle baze baphumle, kwaye ukuba bayoyika, abahambi phesheya kolwandle.
“Uhambo lwasemakhaya luza kubekwa njengendlela yokunceda ilizwe ngala maxesha anzima ngokusasaza umvuzo nokudala amathuba emisebenzi kweli lizwe. Umgaqo-nkqubo karhulumente wokubamba iintlanganiso zakhe ezininzi kunye neesemina kwiindawo zasemaphandleni nawo uza kunceda,” utshilo.
Iinkcukacha zoqhakamshelwano:
ICandelo loBudlelwane boLuntu lwaMazwe ngaMazwe
Igunya lezokhenketho laseThailand
Umnxeba: +66 (0) 2250 5500 ext. 4545-48
Ifekisi: + 66 0 2253
email: [imeyile ikhuselwe]
Indawo yewebhu: www.tatnews.org
Uhlaziyo lwamva nje, nceda undwendwele www.TATnews.org.
INTO ONOKUYITHATHA KWELI NQAKU:
- Santichai Euachongprasit invited the private sector to help TAT improve the marketing efforts by presenting ideas and initiatives to capitalize on prevailing opportunities and trends in the wake of one of the most difficult market conditions the country has ever faced.
- A key part of the effort to combat the fallout from media coverage of temporary political developments will be to step up the number and frequency of fam trips for both media and travel agents.
- In 2010, TAT will open a new office in Jakarta to build on the intra-ASEAN market and also tap the potential of the ASEAN region's most populous country, Indonesia.
