Phantsi kwenkxaso yeTanzania Association of Tour Operators (TATO), ngenkxaso yeeNkqubo zoPhuhliso zeZizwe eziManyeneyo (UNDP), phakathi kwamanye amaphulo, oku kuza kuzama ukubuyisela ushishino lokhenketho oluxabisa izigidi ngezigidi zeerandi. Isicwangciso sokuthengisa siza kuthumela igqiza eliphezulu elikhokelwa lilungu lebhodi ye-TATO kunye ne-Tourism Reboot Chairlady, uNksz Vesna Glamočanin Tibaijuka, kunye ne-CEO ye-TATO, uMnu. Sirili Akkom ukuthengisa iTanzania kumazwe aseScandinavia.
KwiNtlanganiso kaWonke-wonke yoNyaka ye-TATO (AGM) esandul' ukuphela, amalungu agqibe ngamxhelo mnye ukubeka amandla angakumbi kurhwebo lwendawo ekusingwa kuyo kulo nyaka.
Abakhenkethi bavumile ukuphinda-phinda iinzame zabo kumaphulo entengiso yamazwe ngamazwe ukuze batsale abakhenkethi abaninzi bamanye amazwe emva kobhubhani we-COVID-19, ukuncoma iinzame zikaMongameli we-HE Samia Suluhu Hassan ukukhuthaza indawo yokuya eTanzania.
"Emva kwephulo eliyimpumelelo kwimakethi yaseMntla Melika, okujoliswe kuko okulandelayo ngo-2023 yiYurophu ngokukodwa amazwe aseScandinavia, apho abaphathi be-TATO besabela kwimigaqo yamalungu baceba ukusungula i-blitz yokuthengisa indawo ekuyiwa kuyo kwiMatka Nordic Travel Fair ehlelelwe ekuqaleni kuka-2023," UMnu. Akko watsho.
IMatka Nordic Travel Fair yenzeke eHelsinki, eFinland, phakathi kwe-19 kaJanuwari kunye ne-22, i-2023, kwaye ibanjwe e-Messukeskus, i-Expo kunye neZiko leNgqungquthela. NgoJanuwari 20, 2023, kuya kubakho intetho ekhethekileyo yorhwebo lokuhamba kunye noluntu enesihloko esithi “ITanzania Ayinakulibaleka, hayi kuphela iLizwe laseKilimanjaro, iSerengeti neZanzibar… Yiza Uzibonele ngokwakho!”
IMatka Nordic Travel Fair yeyona ndawo inkulu yohambo olusenyakatho yeYurophu kunye neyona ndawo ilungileyo yokufumana abafowunelwa abavela kumazwe aseNordic kunye nommandla weBaltic.
Amazwe aseNordic ngummandla wejografi kunye nenkcubeko kuMntla Yurophu nakuMntla weAtlantiki. Ibandakanya amazwe azimeleyo aseDenmark, eFinland, eIceland, eNorway, naseSweden kunye nemimandla ezimeleyo yeZiqithi zeFarae kunye neGreenland, kunye nommandla ozimeleyo weZiqithi ze-Åland.
Lo mnyhadala ayiloqonga lifanelekileyo lokuhlangana kunye nokunxibelelana nabanye abachwephesha bokhenketho nokhenketho, kodwa ikwayindawo apho abathathi-nxaxheba banikezela ngeemveliso zabo ezintsha kunye neenkonzo kubaphulaphuli abakhethekileyo babarhwebi.
"Sigxile kwiimarike zemithombo eziphendula ngokukhawuleza kwiphulo lethu kwaye sibonise ukomelela ngokuchasene namaxesha anzima kwihlabathi," watsho i-CEO ye-TATO, uMnu. Akko.
I-TATO yenza ibhanki kwisicwangciso sayo esitsha semarike yamazwe ngamazwe ukunyusa amanani okhenketho kunye nengeniso kunyaka ozayo.
Isicwangciso se-TATO, ngaphandle kwamazwe aseScandinavia, sijolise kwiimarike ezikhulayo zaseMpuma Yurophu, eTurkey, eBrazil, e-China nase-Gulf States kuluhlu lwayo lokuthengisa ngokukrakra kunye nokukhuthazwa kwe-2023.
Ngoyilo olutsha lwentengiso yamazwe aphesheya, kuqikelelwa ukuba inani labakhenkethi abafikayo eTanzania liza kubetha i-1.2 yezigidi ukuya ngo-2023, ukusuka ngaphezulu kwama-700,000 abatyeleli ngo-2022.
UMnu. Akko uthe i-TATO inetyala elikhulu kwi-UNDP yokuxhasa iinzame zabakhenkethi zokwahlula-hlula izicwangciso zabo zentengiso ukurhwebesha abatyeleli abaninzi kunye nokwandisa amanani okhenketho emva kobhubhani we-COVID-19.
Ngamalungu ayo alawula ngaphezulu kwe-80% yesabelo semalike yezokhenketho yaseTanzania, i-TATO yi-arhente ekhokelayo yokuxhasa ishishini lokhenketho, irhola malunga ne-2.6 yeebhiliyoni zeedola ngonyaka kuqoqosho, okulingana ne-17% yeGDP yelizwe.
I-TATO ikwadlala indima ekudibaniseni amashishini nabantu ngabanye kurhwebo ukuququzelela ukwabelana ngolwazi, ezona ndlela zilungileyo, urhwebo kunye nothungelwano kunye nekhonkco lexabiso loshishino.
