I-DAR ES SALAAM, eTanzania - iTanzania ifumene i-1.8 yeebhiliyoni zeedola kwi-tourism kwi-2013, eyokuqala kwimbali yezokhenketho eTanzania.
UMphathiswa weMithombo yeNdalo noKhenketho, uLazaro Nyalandu, ebethetha eDar es Salaam kwiveki ephelileyo ecaleni komboniso wokhenketho osanda kuphela.
Ibhodi yezoKhenketho yaseTanzania (TTB) iseke uMboniso wezoKhenketho waMazwe ngaMazwe omtsha obizwa ngokuba yiSwahili International Tourism Expo (S!TE) ukuze kuvulwe iimarike zokhenketho kumazwe ngamazwe kwii-arhente zokhenketho zalapha ekhaya.
UNyalandu uthe eli linyathelo elilungileyo kwicandelo lezokhenketho lelizwe, ethathela ingqalelo phakathi kokungaqiniseki kwezoqoqosho, “ukhenketho lelinye lamacandelo ambalwa ezoqoqosho eTanzania akhula ngamandla, ngelixa eqhuba inkqubela phambili yezoqoqosho kwilizwe lethu.”
NgokukaNyalandu, phakathi kuka-2002 no-2013, iTanzania ibhalise ukukhula okungaphezu kwama-50% kwabakhenkethi abafika kumazwe ngamazwe.
Uthe ngo-2013, iTanzania yafumana abakhenkethi abayi-1,135,884, abafumana ilizwe le-1.81 yeebhiliyoni zeedola.
ITanzania isikelelwe ngokhenketho olukhethekileyo lwendalo kunye nenkcubeko kodwa umphathiswa uNyalandu uthe: “Asinakuthembela kubuninzi babakhenkethi.
“Kubalulekile ukuba sisebenze nzima kakhulu kunakuqala ukusebenzisa ulwazi 'loluphezulu lwengqondo' ukuba iinzame zethu zangaphambili sizenzele ilizwe. Njengesizwe, kufuneka senze iinzame ezimanyeneyo malunga nezicwangciso zokukhuthaza imitsalane yethu.”
NgoFebruwari 2013, i-TTB yangena kwintsebenziswano nePure Grit Project kunye ne-Exhibition Management LTD ukuseka uMboniso wezoKhenketho waMazwe ngaMazwe eTanzania, owaziwa ngokuba yiSwahili International Tourism Expo (S!TE), ukususela ngo-Oktobha, 2014.
IProjekthi ecocekileyo ye-Grit kunye noLawulo lweMiboniso LTD yinkampani elawula i-INDABA Tourism Fair, enye yezona ziganeko zikhulu zentengiso yokhenketho kwikhalenda yase-Afrika kunye nesinye seziganeko ezintathu eziphambili 'ekufuneka undwendwele' uhlobo lwayo kwikhalenda yehlabathi.
UMlawuli oBambeleyo we-TTB, u-Devota Mdachi uthe iinzame zokuseka i-S!TE ukongeza ekuphakamiseni iTanzania njengendawo ekhethwayo yabakhenkethi kujongwe ukudibanisa amaShishini amaNcinci namaPhakathi oKhenketho (SME's) kunye nemarike yoKhenketho yamazwe ngamazwe.
“Kuyinyani ukuba ii-arhente zokhenketho ezininzi zaseTanzania ngamashishini amancinci, anemali enyiniweyo kunye namandla okufikelela kwiimarike zokhenketho zamazwe ngamazwe,” utshilo uMdachi.
Uthe i-S!TE kwaye ngakumbi inkqubo yomthengi ebanjiweyo iya kunceda ukujongana nalo mngeni.
UMdachi, ubongoze onke amashishini ezokhenketho ukuba alixhakamfule eli thuba lizakwenza ukuba anxulumanise amashishini abo okhenketho kunye neemarike zokhenketho zengingqi nezamazwe ngamazwe.
I-S!TE, iMboniso yezoKhenketho yaMazwe ngaMazwe yokuqala eTanzania, iya kubanjwa minyaka le ngeyeDwarha eMlimani City Convention Centre eDar-es-Salaam kwaye igxile kuhambo lwangaphakathi noluphumayo oluya eAfrika kwaye ithatha ubume bomboniso wohambo norhwebo ngo Inqaku lenkomfa eligxile kukhenketho lwezihloko, uzinzo, ulondolozo kunye neminye imiba enxulumene nemarike.
I-Dar es Salaam ikhethwe ngobuchule njengendawo yokubonisa umboniso ngenxa yendawo ekuyo, ukufikelela emoyeni okwaneleyo; 'imeko yobugcisa' ekhoyo kunye neziseko zophuhliso ezifumaneka lula kunye nezinto eziluncedo ezilungele ukusekwa komboniso wokhenketho wamazwe ngamazwe.
