Uphando: Ukuhamba ngenkuthazo kusekho amaxabiso aphezulu njengesixhobo esikhuthazayo

Amabhaso okuhamba asakumgangatho ophezulu njengezixhobo ezikhuthazayo zokuphucula imveliso yabasebenzi kodwa ababoneleli bezo zixhobo kunye neenkqubo zenkuthazo bamiselwe ukujongana noxinzelelo olungakumbi lokungqina ukuba bazisa iziphumo.

Eso sesinye sezigqibo eziphambili zophando olwenziwe yiMinneapolis-based Society of Incentive Travel Executives (Site) International Foundation ukuvavanya ukuba iimeko zoqoqosho zehlabathi zilichaphazela njani ishishini lokuhamba.

Uvavanyo lufune ukuphonononga ubume bohambo lwenkuthazo njengesixhobo senkuthazo phakathi kweenkampani, ngokuchasene neminye “imivuzo” efana namakhadi esipho, imali kunye nezinto ezithengiswayo. Yayiyilelwe ukukhomba uqikelelo kunye nentsingiselo, kunye nemingeni yangaphakathi nangaphandle kwishishini kunye nendlela ezichaphazela ngayo uzinzo kunye nokukhula kweemarike.

Inani elipheleleyo le-131 elifanelekileyo lokuhamba kunye nabasebenzisi besiganeko esikhuthazayo kunye nababoneleli ababhaliswe kwi-database yesalathisi seSayithi abavela kumazwe e-12 baphendule uphando, bemele izinga lokuphendula le-23%.

Ngokutsho kwengxelo, xa bethelekisa inkolelo yabo yobuqu yokusebenza kwezixhobo ezahlukahlukeneyo eziphuma ngaphandle, abaphenduliweyo bathi uhambo “lusebenza ngakumbi” kunemali, amakhadi esipho nezinto ezithengiswayo.

“Xa sijonga emva, isithathu kwikota yabaphenduli bakholelwa ukuba amandla abakhuthazi bangaphandle ahlala engatshintshi okanye anda kule minyaka mithathu idlulileyo ngeli xesha lokudodobala koqoqosho. Ngama-25% kuphela abone ukwehla ekusebenzeni kwawo. ”

Uninzi (62%) lwabaphenduli balindele ukuba ukusetyenziswa kohambo olukhuthazayo kunyuke kwiinyanga ezintandathu ukuya kwezilishumi elinesibini ezizayo kunye nepesenti ephezulu kakhulu (84%) eqikelela ukuphucuka okukhulu kwisithuba sonyaka omnye ukuya kwemithathu.

Ngelo xesha, abaphenduli bachaza ukuba imfuno yokulinganisa imbuyekezo kwi-investment / imbuyekezo kwiinjongo (ROI / ROO) kulindeleke ukuba ikhule nakwixesha elifutshane.

Ngokupheleleyo i-73% yabaphenduli iqikelela ukukhula kweenyanga ezintandathu ezizayo kunye nokwanda okukhulu ngakumbi kwiminyaka embalwa ezayo.

Abaphathi abaphezulu baya kubandakanyeka ngakumbi kwizigqibo malunga nohambo olukhuthazayo kwaye baya kulindela ukulungelelaniswa kweenkqubo zabo nge-ROO kunye ne-ROI yokulinganisa, ingxelo ithi.

Iifemu ezibonelela ngeziganeko zokuhamba ezikhuthazayo kufuneka ziqinisekise ukuba zinendlela esebenzayo yokulinganisa i-ROO kunye ne-ROI kwaye zinokubonisa ezi metrics kwiiprogram, yongezelela.

Xa bebuzwa ukuba baziva njani ukuba amandla abakhuthazi bangaphandle njengemisitho kunye nentengiso atshintshile kule minyaka mithathu idlulileyo, ama-55% athi anyukile, ama-25% ehlile kwaye ama-20% athe ahlala ayafana.

Nangona “kukho inkolelo eqinileyo yokuba kusekho indawo kwimbuyekezo yabasebenzi kuyo yonke inkuthazo yangaphandle,” kukho “inkolelo eyomeleleyo phakathi kwabaphendulayo yokuba imali, amakhadi esipho kunye nempahla yenkuthazo ayinanto xa ithelekiswa namandla ohambo olukhuthazayo.”

Nangona kunjalo, xa becelwa ukuba bathelekise iinkolelo zabo zobuqu nezo zabathengi babo, kuye kwavela ukuhla okubalulekileyo kwimbono yokuba inkuthazo yokuhamba inamandla ngakumbi.

Ngokwengxelo, ababoneleli ngenkuthazo yokuhamba kuya kufuneka baqonde ngakumbi kwiimbono zabathengi babo malunga nenkuthazo okanye amabhaso anikezelwayo ukukhulisa ukusebenza ngempumelelo kwenkqubo yabo.

Ngokubhekiselele kumakhadi esipho, kubonakala ngathi abathengi babona ixabiso labo likhulu kunabaphenduli.

Ngokwenyani, abathengi banokufuna amakhadi esipho ukuba akhuthaze ngakumbi kunokuba kunjalo.

Ukudala uvavanyo lokwenyani lokusebenza kwamakhadi esipho kunokuba ngaphakathi kwendawo yababoneleli benkonzo epheleleyo yenkuthazo.

Nangona kunjalo, ingxelo ithi okona kubaluleke kakhulu kubacwangcisi benkuthazo kukuba i-87% yabaphenduli bayavuma ukuba ukusebenza kwezixhobo ezahlukeneyo zenkuthazo kuyahluka ngokuxhomekeke kwisizukulwana sabo bakhuthazwayo.

Eli likhwelo lokuba abaqulunqi banike uluhlu lweendlela zokhetho kwiinkqubo zenkuthazo, ukuze abathathi-nxaxheba abavela kwizizukulwana ezahlukeneyo bazifumanele umvuzo/umsebenzi ofanelekileyo, yatsho ingxelo.

“Oku kuhambelana neenkqubo zezibonelelo 'zendlela yokutyela' esele idumile. Iphakamisa ukuba ukhetho kufuneka luhambe nezixhobo ezikhuthazayo (ukhetho lokuthengisa, njl njl kunye noluhlu lwemisebenzi enokwenzeka yeziganeko zokuhamba ezikhuthazayo)," yongezelela ingxelo.

Iintsingiselo ezibhekiselele kwinkuthazo eluhlaza kunye nokufakwa kweentlanganiso zoshishino kwiinkqubo ezikhuthazayo zokuhamba zombini kulindeleke ukuba zinyuke ngokuthe gqolo kule minyaka mithathu izayo.

Abaphenduli bakwabona ukusetyenziswa okwandileyo kweendawo zokusingwa zamazwe ngamazwe kule minyaka imbalwa izayo, ingakumbi ngeendleko zeenkqubo zengingqi nezengingqi.

Olunye uphando lwenziwe okokuqala kulo nyaka ngabaququzeleli beentlanganiso kunye nomboniso wenkuthazo yokuhamba IMEX Frankfurt ebuze ngaphezulu kwe-1,000 yabathengi abasindleke ngokukhawuleza emva komboniso wenyanga ephelileyo ngeembono zabo kumajelo eendaba ezentlalo, iibhlog zeshishini kunye nokusetyenziswa kwe-smartphone.

Nangona i-46% yabaphenduli baqinisekisa ukwanda kokusetyenziswa kwemithombo yeendaba zentlalo kwinethiwekhi kwiinyanga ezintandathu ezidlulileyo, i-44% yabaphenduli bavumile ukuba "zininzi kakhulu imidiya yoluntu kunye neewebhsayithi zenethiwekhi ukuze uhlale usazi."

Okumangalisayo kukuba ngenxa yokwanda kweeblogi kwihlabathi elibanzi loshishino, kwaye ngokwandayo ngaphakathi kwishishini leentlanganiso zamazwe ngamazwe, i-83% yabaphenduli abasayi kulandela rhoqo iblogi yoshishino, iziphumo zophando zibonise.