Icandelo lokuhamba kunye nokhenketho libalwe ngokuthe ngqo kwi-3% ye-Gross Domestic Product (GDP) yehlabathi jikelele kwi-2017, ukuguqulela kwi-2.4 yezigidigidi zeedola, inani elinokufikelela kwi-3.5 yezigidigidi ze-2027. Ezi ziindaba ezilungileyo kwiingcali zokuhamba, kodwa kubakhenkethi, abahlali. kunye neenkokheli zoluntu kwiindawo ezishushu ezizithandayo, ngaphezulu akusoloko kungcono. Ukuqukuqela kwabakhenkethi okwaphula irekhodi kuqhubeka kubeka i-Italiyane yenkcubeko kunye nobugcisa emngciphekweni kwaye ivavanya umonde wabahlali kwiindawo ezithandwayo zase-Italiya. Abafazi ababini baseChicago abaziingcali kwicandelo lokhenketho lwase-Italiya bayazi ukuba i-STOP Overtourism Movement yabo iyimpendulo.
U-Lesley Pritkin waseChicago noRosanne Cofoid, abanini beenkampani zokuhamba ezimbini “ze-Italiya kuphela” bathi abakhenkethi banomdla kwaye baya kuzama iindawo ezintsha – ukuba bayazi ngazo. Ngesi sizathu, bafuna ukubonelela abahambi ngeendlela ezizezinye kwiidolophu ezishushu zemveli njengeRoma, iFlorence neVenice. Kubantu bokuqala abanoluhlu ekufuneka lubone lubandakanya iindawo ezishushu - baye benza ezinye iindlela "ezingenasiphelo" zokuzibona. Bahlaba ikhwelo kwiingcali zokhenketho kunye nababhali bokhenketho ukuba bazibandakanye nentshukumo yabo ngokuqaqambisa iindawo ezingaziwayo nezityebe ngokulinganayo ngokwenkcubeko nangobuhle njengeendawo ezaziwa ngcono.
I-Pritikin, umnini weDivertimento Group (DG), inkampani ye-Illinois kwindawo yentengiso-yentlalontle, utyelele abahlali kwiidolophu zase-Italiya nakwiziqithi ababethwaxwa kukunqongophala kokhenketho-imizuzu emininzi kude nezixeko becela abakhenkethi ukuba bahlale ekhaya. Uye wabakhuthaza ukuba benze ezinye iindlela zohambo ezikhuthazayo ezinjengokundwendwela: “Locanda” ethandwa nguErnest Hemingway kwisiqithi esikude kwichweba laseVenice kunye nesidlo sangokuhlwa kwikhaya likatatomkhulu wasesiqithini, ngoku yindawo yokutyela ekumgangatho ophezulu, okanye isidlo sasemini esilungiselelwe ngumpheki wendawo. Imiqolomba efihlakeleyo kaMatera encotsheni yenduli – kude nekomkhulu lezeNkcubeko laseYurophu lowama-2019 edume kakhulu “Sassi. Yaye “imele ibone abathandi bamaRoma,” ichibi elifihlakeleyo lentaba-mlilo elikwidolophu yasentsomini kufuphi neRoma apho uMlawuli uCaligula wayebalekisa khona iinqanawa zakhe.
U-Cofoid ucacisa inkuthazo yakhe yokujoyina i-Divertimento Group's STOP Overtourism Movement, “yindlela yokubuyisela kwilizwe ebeligqaliselo kumashishini am nobomi bam iminyaka emininzi – kwaye ndiyathemba ukuba ezinye iingcali zokuhamba zase-US ziya kundijoyina”. Ubamema ukuba baqhagamshelane naye ukuze bathathe inxaxheba kwiphulo lika-DG lokukhaba ngoFebruwari “Yiya Phaya Kuqala” – inyathelo labachwephesha bokuhamba kunye nababhali bohambo/iibhlogi ezifuna ukubona iMatera, i-2019 European Cultural Capital “DG-way” – off. -ixesha, i-off-the-beat-track, kwaye ixesha elide ngaphambi kokuba izihlwele zingene.
Iqela le-Divertimento libona iziganeko zenkcubeko ngokubambisana neenkampani zase-Italiya, ibhodi yezokhenketho yase-Italiya kunye namaziko enkcubeko yase-Italiya njengejelo labo eliphambili lokuthengisa i-B2B - enye imboni kuqala. Ngomhla we-5 kaNovemba, i-2018, iQela le-Divertimento, kunye ne-Italian Cultural Institute yaseChicago (500 N. Michigan Ave.), iya kubamba i-Italy Off-the-Beaten-Track: i-Murano & Matera - Izifundo zeCase for a New Tourism Model. Lo msitho uza kuba namabali avela kubahlali baseMurano kunye nabahlali baseMatera- bahlala beshiywe ngaphandle kwemeko yokhenketho. Amabali asuka kubantu abangengabo abahlali aphefumlelwe zezi ndawo zimbini zikhethekileyo nawo aya kuboniswa. Imifanekiso eqingqiweyo enxitywayo yeglasi yeMurano kunye nezinye izinto ezenziwe ngamagcisa ahlukeneyo ziya kuboniswa kulo msitho. Uluntu ngokubanzi luya kumenywa kusasa kwaye emva kwemini iya kunikezelwa kwiingcali zokuhamba. Umsitho uya kuqukunjelwa ngolwamkelo lwe-cocktail kwabo basebenza kwicandelo lezokhenketho.
Lo mcimbi we-5 kaNovemba uya kuba ngowokuqala "Ukunika abahlali beNdawo ilizwi ekukhuthazeni indawo yabo" uchungechunge lweziganeko eziza kubonisa iindawo ezahlukeneyo zaseNtaliyane kulo lonke i-2019. Imisitho yenkcubeko ye-DG: I-Lamborghini kunye ne-Pomario sele zibhalisele inyathelo likaNovemba.
