I-BERLIN, eJamani - Ukusuka kwiForam yoTyalo-mali yeeHotele yaMazwe ngaMazwe (IHIF) eBerlin, iStarwood Hotels & Resorts Worldwide, Inc namhlanje ibhengeze ukuba isendleleni yokuvula iihotele ezingaphezu kwama-40 kunye neendawo ekuchithelwa kuzo iiholide kulo lonke elaseYurophu kule minyaka mihlanu izayo, yandisa ipotfoliyo yayo. phantse i-30% enokuvulwa kwiimarike ezikhula ngokukhawuleza nezizinzileyo. Ngokuqhubekayo igxininisa isicwangciso sayo sokukhula kwexesha elide, i-Starwood imiselwe ukuvula iihotele ezintsha ezintlanu eTurkey kulo nyaka, kuquka i-St. Regis Istanbul esanda kuvulwa ngo-Matshi 1st.
“U-2014 ibingunyaka orekhodiweyo wokusayinwa kwesivumelwano seStarwood eYurophu ngokukhula okungaguquguqukiyo, okukumgangatho ophezulu wepotfoliyo kwiimarike eziphambili zaseYurophu kunye neendawo ezifunwayo,” utshilo uSimon Turner, uMongameli weGlobal Development for Starwood Hotels & Resorts Worldwide, Inc. "Ukukhula kwethu kuyaqhubeka kulo nyaka ngeehotele ezili-14 ezisendleleni yokuvula kwiYurophu iphela kunye nomdla wabanini owomeleleyo kwiimpawu zethu ezilithoba zendlela yokuphila, exhaswa yinkqubo yethu yokuthembeka, amandla adibeneyo eqonga lethu lehlabathi kunye namaqela ethu anamava, asekuhlaleni."
Amanqaku okuvula ngo-2015 aquka:
• Iihotele ezintlanu ezintsha eTurkey, ziqinisekisa ukuzibophelela kwe-Starwood ekukhuleni kweli lizwe, izisa ipotfoliyo yayo kwiihotele ezili-15 kuzo zonke iintlobo ezisixhenxe ekupheleni kuka-2015. Phakathi kwezivulo, kukusungulwa kohlobo lwaseSt. Regis eTurkey kunye ne-St. Regis Istanbul ukwazisa ubunewunewu obungenakuthelekiswa nanto kunye nesimbo kwisixeko esiguquguqukayo sesango. I-Starwood izakwazisa iiNqaku ezine ze-brand ye-Sheraton elizweni ngamanqaku amabini eehotele zase-Sheraton e-Batisehir nase-Dudullu, ezibini zezona zithili zithembisayo zase-Istanbul. I-brand ye-iconic ye-Sheraton iya kuvula ihotele e-Atasehir, kwicala lase-Asia lase-Istanbul kwaye isandul 'ukungena kwisixeko esikhulayo sase-Samsun.
• Ukukhula okuzinzileyo eRashiya neehotele ezimbini ezintsha ze-Starwood ezivulwe ngo-2015: iSheraton Ufa kunye neeNqaku ezine zeSheraton eKaluga, eziphawula ukungena kweeNqaku ezine ze-brand ye-Sheraton kwilizwe. Ngeehotele ezintandathu ezingakumbi, iStarwood iyakuphinda kabini indawo yayo eRashiya kule minyaka mithathu izayo.
• Isantya sokukhula eJamani ngokuphehlelelwa kohlobo lwe-Aloft eStuttgart naseMunich kweli hlotyeni, komeleza indawo ye-Starwood kolu shishino luphambili lohambo lwaseYurophu ukuya phantse kwiihotele ezingama-30.
• Ukwaziswa kweempawu ze-W kunye ne-Element e-Netherlands ekupheleni konyaka kunye ne-W Amsterdam ebekwe kwindawo edumileyo yeDama, amanyathelo nje ukusuka kwisithili somjelo odlamkileyo wesixeko, kunye ne-Element Amsterdam, emazantsi kumbindi wesixeko.
• Ezinye izongezo ezintathu kwipotfoliyo yophawu lwe-Sheraton kuMzantsi Yurophu: Ukungena e-Romania ngokuvulwa kwe-Sheraton Bucharest kolu kwehla, uguqulo olusebenzisa i-advanteji yokuqala ye-brand. Uphawu luya kuvula kwakhona iSheraton Lake Como Hotel, ihotele yokuguqulwa, ejongene neLake Como emangalisayo eItali, kwaye yandise indawo yayo eCroatia kunye neSheraton Dubrovnik Riviera Hotel.
Unyaka werekhodi we-2014 wokusayinwa kweehotele eYurophu, iihotele zokuguqulwa ziqhuba ukwanda
Ngo-2014 iStarwood ifumene unyaka orekhodiweyo wokutyikitywa kwezivumelwano e-Europe malunga ne-60% yezivumelwano ezisayiniweyo ngaphezulu kunonyaka ophelileyo, ikakhulu ziqhutywa zizivumelwano zoguqulo. IStarwood isaqhubeka nokubona umdla owongezelelekileyo kubanini abajonge ukonyusa ixabiso lee-asethi zabo ngokukhawuleza, ngamathuba amaninzi okuguqula phakathi kwemfuno ekhulayo evela e-UK, eJamani, eFransi naseMazantsi Yurophu.
Ukuguqulwa kwamva nje okufana ne-St. Regis Moscow Nikolskaya kunye ne-Excelsior Hotel Gallia, i-Luxury Collection Hotel, i-Milan, ikhulise ukukhula kwi-Starwood's luxury brand segment, ibalaselisa umdla wophuhliso kwiimpawu ezinamandla ezinamandla okuthengisa kwihlabathi. Olunye uguqulo oluphambili kulo nyaka yiSheraton Berlin Grand Hotel Esplanade, ephawula ukuqaliswa kwe-brand ye-Sheraton ephawulekayo kwikomkhulu laseJamani, enye yezona ndawo zibalulekileyo zokuhamba zaseYurophu kushishino kunye nokuzonwabisa.
"Sibona amathuba amaninzi okuguqula kulo lonke elaseYurophu ngokusebenzisa zombini ezilawulwayo kunye nezivumelwano," utshilo uBart Carnahan, uSekela Mongameli oPhezulu wokuFumana kunye noPhuhliso, iiHotele zeStarwood kunye neendawo zokungcebeleka, iYurophu, iAfrika kunye noMbindi Mpuma. "Indlela yethu yokuguqula ivumela ukuba sihambise ixabiso kumaqabane ethu ngokusebenzisa inkqubo eguquguqukayo, enexabiso eliphantsi evelisa iziphumo ezikhawulezayo kwaye ibanika ukufikelela kwiinkqubo zokuhambisa ezikumgangatho wehlabathi kunye nenkqubo yethu yokunyaniseka ye-SPG, ukuthengisa okwahlukileyo, kunye nokuninzi. Kaninzi."
Izivumelwano zeFranchise ziyinxalenye esisiseko yesicwangciso sophuhliso lweStarwood, siqhuba phantse i-50% yezivumelwano zeehotele ezityikityiweyo eYurophu kulo nyaka uphelileyo. Isantya sokusayinwa kwesivumelwano sokuthengisa kulindeleke ukuba siqhubeke ngo-2020 kunye nabaphuhlisi bebona ixabiso elongezelelweyo iibrendi zeStarwood zizisa kwizicwangciso zabo zezindlu, ngakumbi kwiimarike ezikhulileyo ezifana ne-UK, iJamani neFransi.
Iimpawu zentengiso yeStarwood zakha kukukhula olomeleleyo
Iimpawu ezintathu ezahlukeneyo zentengiso yeStarwood ephakathi, iAloft, Amanqaku amane yiSheraton kunye neElement, afumana ukukhula ngendlela engazange ibonwe kwihlabathi jikelele. EYurophu, ipotifoliyo yenkampani ephakathi kwimarike ikulungele ukudlula i-50% yombhobho wophuhliso we-Starwood kunye nokuvulwa kweehotele okungaphezulu kwe-15 ekulindeleke kuzo zonke iintlobo ezintathu ekupheleni kuka-2017.
I-Aloft iya kuphinda iphindwe kabini iphothifoliyo yayo eYurophu kunye neehotele ezivulwa eSt. Amanqaku amane nguSheraton, uphawu olukhula ngokukhawuleza lwe-Starwood luya kwandisa kwiimarike ezikhulayo kunye nokuvulwa okusibhozo okucwangcisiweyo eTurkey naseRashiya ngo-2017. Uphawu lwe-eco-centric Element, lwaziswa eYurophu ngokuvulwa kwe-Element Frankfurt Airport Hotel kulo nyaka uphelileyo. I-Amsterdam phambi kokuphela konyaka, kwaye ibe yinxalenye yophuhliso lweehotele ezimbini ze-Aloft kunye ne-Element kwindawo eyimbali yeTobacco Dock eMonti ngo-2017.
"Ukukhula okurekhodiweyo okufunyenwe kwiminyaka emihlanu edlulileyo kwinqanaba eliphakathi kwemarike liye lamisela i-2015, apho siya kubona ukwanda okunamandla kwiimarike ezivuthiweyo kunye nezikhulayo" kusho uMichael Wale, uMongameli we-Starwood Hotels & Resorts, iYurophu, i-Afrika & Phakathi empuma. "Ukwanda kwemfuno yoguqulo kunye nezivumelwano zefranchise ezivela kumaqabane amatsha kunye asele ekhona luphawu olunamandla lwenethiwekhi yeStarwood, isiseko sabathengi abathembekileyo kunye nokuzinikela ekunikezeni ixabiso kubanini."
