- Idijithali 'yokundwendwela yokundwendwela' iyaqhubeka nokwenza iintloko kwihlabathi liphela
- I-78% yabaphenduli bophando balindele ukuba itekhnoloji itshintshe indlela abenza ngayo umsebenzi wabo kule minyaka mithathu izayo
- I-COVID-19 ivelise ithuba elingakumbi lokufikela ekwakhiweni nasekucingeni kwakhona ngemigaqo-nkqubo yabo yokhenketho
Ukunceda amava abatyeleli, ukuthomalalisa ifuthe lokuthanda ngokugqithiseleyo nokukhokelela kulawulo oluzinzileyo, izixeko ezikrelekrele ziyindlela eya phambili kuhambo lwasemva kobhubhane. Idijithali 'yokundwendwela yokundwendwela' iyaqhubeka nokwenza izihloko eziphambili kwilizwe liphela kwaye zenzelwe ukuqinisekisa ukubuyiswa okukhuselekileyo kohambo lwamanye amazwe emva kwesifo. Lo mbono uvula indlela yobudlelwane obusondeleyo phakathi kwetekhnoloji kunye nokuhamba kungekudala kwaye izixeko ezikrelekrele ngokungathandabuzekiyo ziya kudlala indima ebalulekileyo.
Ngokophando lwakutsha nje, i-78% yabaphenduli balindele ukuba iteknoloji itshintshe indlela abenza ngayo umsebenzi wabo kule minyaka mithathu izayo. Iya kuchaphazela nendlela abantu abahamba ngayo kunye namava abo kwindawo yokutsala okanye kwindawo ekuyiwa kuyo.
Covid-19 ivelise ithuba elingakumbi lokufikela kwindawo yokwakha ngokutsha nokucinga kwakhona ngemigaqo-nkqubo yabo yezokhenketho, besebenzela kwikamva elizinzileyo. Imibutho emininzi yolawulo lwendawo ekuyiwa kuyo (i-DMOs) ibikade ivavanya imakethi yabo yemithombo yezokhenketho kwaye isebenza ngokulungisa umfanekiso wayo ukuze itsale 'abakhenkethi abaphucukileyo' emva kobhubhane. Abanye, nangona kunjalo, bebesebenza 'kwingcinga efanelekileyo' yokuqinisekisa amava abatyeleli angabinamthungo emva kwendyikitya yokufa kunye nokubeka iliso kubakhenkethi ngokusondeleyo ngokulawula amandla njengoko besebenza kwimodeli yokhenketho ethembekileyo.
Nangona umxholo 'wesixeko esihlakaniphile' ukhankanyiwe rhoqo kwixa elidlulileyo, inyani kukuba zimbalwa kuphela iindawo ezisebenza ngokukuko. Ii-DMO ezininzi bezisemva kwekhefile ngaphambi kobhubhane. Nangona kunjalo, amashishini egxile kakhulu ekubandakanyeni itekhnoloji yokuphucula amava abatyeleli ngaphandle kokuchukumisa kunye 'neenkonzo zonxibelelwano' ecaleni kwenkqubo yokuzibandakanya, kukho umda omkhulu ngakumbi wee-DMO ukusebenzisa idatha kulawulo lwexesha elizayo.
Zombini iSingapore neVenice ziyimizekelo ephambili yeendawo ezixhasa izibonelelo zetekhnoloji ye-smart. ISingapore ibisoloko inikwa isihloko 'sesona sixeko sikrelekrele kwihlabathi' kwisalathiso sezixeko ze-IMD kwaye iVenice ikhawulezise uphuhliso lwayo nge-Intanethi yeZinto (i-IoT) kunye nolawulo lwamakhono okwakha ngokuthembekileyo emva kwesifo.
Ngamashishini aqhelana nokukhethwa kwabathengi emva kwendyikityha yokufa, oku kuzisa elinye ithuba lokuba ii-DMO zisebenzisane nabachaphazelekayo basekhaya ukwakha imigaqo-nkqubo yezokhenketho ethe chatha emva kwendyikitya yokufa.
Yaziwa njengeendaba ukuba ukubandakanyeka kwabachaphazelekayo yinto ebalulekileyo kwimpumelelo yendawo yokhenketho. Izisombululo zeteknoloji kunye nezihlakaniphileyo zodwa ziya kuqhubeka zibalulekile kuhambo lwexesha elizayo, kodwa indibaniselwano yetekhnoloji kunye nentsebenziswano zizinto ezimbini eziphambili eziza kukhokelela kukhenketho olunoxanduva ngakumbi kwimeko yasemva kwendyikityha yokufa.
INTO ONOKUYITHATHA KWELI NQAKU:
- Technological and smart solutions alone will continue to be important in future travel, but the combination of technology and collaboration are the two prime factors that will lead to more responsible tourism in a post-pandemic environment.
- Others, however, have been working on a ‘smart concept' to ensure a seamless visitor experience post-pandemic and monitor tourism more closely through capacity management as they work towards a more responsible tourism model.
- Singapore has consistently been awarded the title of the ‘world's smartest city' in the IMD Smart cities index and Venice has accelerated its development with Internet of Things (IoT) and capacity management to build more responsibly post-pandemic.
