I-LONDON, eNgilani - Umsitho wedijithali we-ETOA ubuyela eLondon ngomhla wama-27 kuSeptemba. Uhlelo lwalo nyaka luza kubona izithethi ezisuka e-Amadeus nase-Airbnb zixoxa ngendlela ishishini lokhenketho elinokumelana ngayo nemicelimngeni emikhulu kwihlabathi lohambo lwedijithali.
I-Showcase.travel I-Digital ibuyisela i-3rd edition kunye nefomathi ehlaziyiweyo: ukudibanisa kweeseshini eziphambili kunye neeseshoni ezisebenzayo kunye neentlanganiso ezicwangcisiweyo zangaphambili phakathi korhwebo lokuhamba kunye nababoneleli bezobuchwepheshe.
"I-New Horizons kwi-Digital Travel", iseshoni yokuvula ingqungquthela, iya kugxininisa iteknoloji entsha kunye nemiba emikhulu ejongene neshishini lokuhamba kwedijithali ngoku, nakwixesha elizayo. Izithethi zibandakanya uClare de Bono, iNtloko yeMveliso kunye ne-Innovation ye-UK kunye ne-Ireland e-Amadeus, i-Dimitrios Buhalis, iNtloko yeSebe lezoKhenketho kunye noBundwendwe kwiYunivesithi yaseBournemouth kunye noSofia Gkiousou, uMgaqo-nkqubo woLuntu kwi-Airbnb, kwiseshoni emodareyithwe nguPaul Richer, uMlingani oMkhulu. kwiGenesys Digital Transformation.
“Njengoko indawo yokuhamba yedijithali itshintsha ngesantya esonyukayo, ukugcina phezulu kuba ngumngeni. Uphando lwabathengi, incwadi kunye nokwabelana ngamava okuhamba kuzo zonke izixhobo ezininzi. Ukufumana imveliso elungileyo kumntu ofanelekileyo ngexesha elifanelekileyo kuhlala kusisiseko kwishishini lethu. Wonke lo msebenzi wedijithali uvelisa ubutyebi bedatha etyebileyo, kunye nokwenza imali ekuphuculeni zombini ukuthengisa kunye namava omthengi kuqala kwiingqondo zethu ezininzi", utshilo uRachel Read, iNtloko yeDigital Trading e-ETOA.
Iseshini yasemva kwemini ye-Showcase.travel Digital, “Amanyathelo akho alandelayo kwidijithali”, iya kubonelela abazimasayo ngezimvo ezisebenzayo ezinokuphunyezwa ngokulula noko. "Ngoluhlu lwe-dizzying yedijithali kunye neteknoloji yokukhethwa kwishishini lokuhamba, kunokuba nzima ukugqiba ukuba yeyiphi imimandla ekugxilwe kuyo kuqala", yongezelela i-Read. Imixholo efana ne "I-360 epheleleyo: Ukuqhuba isiko elibaluleke ngakumbi ngentengiso yedijithali" (Eysys), "I-Demystifying China Online - Indlela yokufikelela abahambi bamazwe ngamazwe aseTshayina ngewebhusayithi yakho" (CDNetworks) kunye "Nokubhuqa iintsomi kubuchwepheshe bokuhamba" (Vibe) kuya kuxoxwa kwiseshoni ekhokelwa ziingcali zobuchwepheshe ezikhethekileyo kwizisombululo kushishino lwezokhenketho.
Urhwebo lokuhamba luza kujoyina ababoneleli betekhnoloji kwisiganeko sosuku olubandakanya amathuba amaninzi okunxibelelana, iseshoni ephambili, iintlanganiso zomntu ngamnye kunye nokuthatha okusebenzayo kunye neseshoni "yokuphumelela ngokukhawuleza" yokuphucula ishishini ledijithali. Iingcali zokuhamba ziya kuba nethuba lokuxoxa ngendlela abathengi babo abazibandakanya ngayo neemveliso zokuhamba kwaye baya kufumanisa ukuba yeyiphi itekhnoloji entsha esendleleni yokunceda ishishini lezokhenketho lijonge ukuguquguquka kobume belizwe.
INTO ONOKUYITHATHA KWELI NQAKU:
- Travel professionals will have the chance to discuss the way their consumers are engaging with travel products and they'll discover what new technology is on the way to help the travel industry navigate the changing landscape.
- Driving more valuable custom through digital marketing” (Eysys), “Demystifying China Online – How to reach Chinese international travellers with your website” (CDNetworks) and “Busting the myths in travel technology” (Vibe) will be discussed in a session led by technology experts specialised in solutions for the tourism industry.
- “New Horizons in Digital Travel”, the opening keynote session, will focus on new technology and the big issues facing the digital travel industry now, and in the future.
