Phakathi kwexesha le-05 kunye ne-08 ka-Okthobha ka-2009, iinkokeli zikarhulumente ezivela kwihlabathi le-Travel & Tourism (T&T) ziye zadibana e-Astana, eKazakhstan kwiNdibano kaWonke-wonke yoNyaka ye-18. UNWTO. Ngaphezulu kwewaka lamalungu oluntu lwezoKhenketho, kuquka abaPhathiswa bamazwe angamalungu angaphezu kwe-155 kwiingingqi ezisi-7, kunye namalungu angaphezu kwama-400 aManyano - 'Uluhlu' loKhenketho kwinqanaba likarhulumente - bahlanganisene kwiingxoxo zonyaka, kunye nokuqinisekiswa UMnu. Taleb Rifai njengoNobhala Jikelele omtsha. Ukumanyana kumzamo wokunyusa iprofayile kunye nokuqonda icandelo le-T&T njengamandla amakhulu kuphuhliso lwentlalo noqoqosho kwihlabathi liphela, kunyaka apho imeko yezoqoqosho yehlabathi kunye nobhubhani we-H1N1 uye wabetha ngqo kweli candelo, iinkokeli ze-T&T zehlabathi zihambile. ku-Astana uzinikele kwimpembelelo, umanyano kunye negalelo.

I-Kazakhstan ibonakalise ukuba lilizwe elimangalisayo elinokusingatha UNWTO's Yonyaka
INdibano yeZizwe eziManyeneyo. Isizwe esitsha ngokwentelekiso kwimephu yehlabathi, izitrato zaseKazakhstan zibonakalisa amandla otshintsho olukhulu, umbono omkhulu kunye namabhongo anamhlanje. I-Astana sisixeko sabantwana esilindele umhlaba. Ubume bayo obukhethekileyo bokucwangcisa isixeko kunye nolwakhiwo olulodwa luyenza icace kakhulu-iKazakhstan ikwinqanaba lehlabathi njengomdlali owomeleleyo, onzulu, oqaqambileyo!

AMANDLA STAR
Ngelishwa, ngaphambi kokufika eKazakhstan uninzi lwabathathi-nxaxheba babengenawo umfanekiso wengqondo ozenzekelayo welizwe okanye isixeko ukuze ube nembewu yokulindela ukufika.
Amaxesha amaninzi, nangona kunjalo, ukukhankanywa kohambo olusondeleyo oluya eKazakhstan kwabangela impendulo ekhawulezileyo, engenakuphepheka evela kusapho, abahlobo kunye nabalingane: "BORAT"!
Kuyo yonke le minyaka, ngaphandle kwexesha, imithombo yeendaba kunye nendawo yokukhankasela, ngumboniso bhanyabhanya we-BORAT kunye nomlinganiswa ophambili odumileyo ochaza ubuni besi sizwe. Yena kunye ne-antics yakhe baye bafaka eKazakhstan ingqiqo engcolileyo yendawo kunye nabantu bayo - ukuba bangobani, bajongeka njani, bacinga njani, baphila njani ubomi babo. Ngelixa iqondwa njengomboniso bhanyabhanya kwaye ngenxa yoko inezinga eliphezulu lokubaxwa ngeenjongo zokonwabisa, abantu kwihlabathi liphela babhenceka nakwitreyila yomboniso bhanyabhanya, okanye i-PR eveliswe yifilim, babambe unxulumano oluthe ngqo phakathi kwegama lefilimu. isizwe kunye nentsusa kakhulu, kwabanye abaphulaphuli funny kakhulu, kwaye ngokufuthi kakhulu ekhubekisayo umlinganiswa Borat. Iintloni ezinje.
I-BORAT ngumzekelo obalaseleyo wamandla efilimu ekwakheni ulwazi lwendawo ekuyiwa kuyo. Nokubaluleka kokulawula impembelelo kwisazisi sendawo ekuyiwa kuyo.

UKWENZA KWIIMALI
Kule minyaka ilishumi idlulileyo ishishini lomboniso bhanya-bhanya libe sisithuthi esifunwa kakhulu kuphuhliso lwendawo ekuyiwa kuyo. Amagunya okhenketho kuzwelonke nakwimimandla atyala imali eninzi nangakumbi, imali namandla ekuboniseni amaziko omboniso bhanyabhanya ukuze eze kwilizwe lawo nakwizixeko azokudubula; ukuvula imbonakalo yomhlaba, iinkqubo zesitrato kunye noluntu kubasebenzi befilimu. Amanqanaba aphezulu olwazi kunye nenkuthazo zibekwe phambili ukucenga izitudiyo ukuba zimise inkampu.

Ukuboniswa kwendawo ekuyiwa kuyo kwifilim kunokuya kwiifomathi ezininzi
kuquka, phakathi kwezinye izinto,:
1) Indawo ekusingwa kuyo njengendawo yokufowuna eqhelekileyo, njengoko kwenzekile kwiifilimu ezifana neNKOSI YEMISANGANE. Ubukhazikhazi belizwe bendalo, ikhanvasi engenanto yenze ukuba abaqulunqi befilimu bakwazi ukuzisa ubomi obuthathu obuyintsomi kwilizwe elithe kuphela ngokubhengezwa kwefilimu yatyhilwa ukuba yiNew Zealand.
2) Isixeko/ilizwe-indawo ephawulekayo yeefilimu ezifuna iindawo ezizodwa kunye ne-cachet yemifanekiso eqingqiweyo. Ngokomzekelo, iingelosi needemon zajikela iVatican
IsiXeko sikwindawo entle engasemva yebali eyathi, ngokuzonwabisa kwayo kwimuvi, yavelisa ukuqonda kunye nomdla kwikhaya lenkolo yehlabathi. I-Bollywood sele iqalile ukusebenzisa le ndlela, iguqula izixeko ezidumileyo zamazwe ngamazwe njengeKapa libe yindawo engasemva yeefilimu zayo ezithandwa kakhulu kwihlabathi jikelele.
3) Ukudala umlingiswa ngaphandle kwendawo yefilimu, njengoko kwenziwa nge-SEX AND
ISIXEKO imuvi (kunye nomdlalo kamabonakude, ewe) - imveliso echaza ngokuphandle iNYC ukuba 'linenekazi lesi-5', kunye neprix enkulu,
4) Ukubandakanya indawo ekusingwa kuyo njengenxalenye yegama lefilimu kunye nebali, njengoko kwenzekile, umzekelo, ngomboniso odumileyo waseAUSTRALIA – ngokufanelekileyo ukubekwa kwemveliso yeyure ezi-2 ½ kwindawo ekuyiwa kuyo kunye ne-Outback yayo emangalisayo. Ngokunjalo, uVICKY CRISTINA BARCELONA unike ababukeli ukuvezwa okumangalisayo kwesixeko saseSpain esinomtsalane kunxweme lweMeditera.

IINZUZO ZESIKHONO ESIKHULU
Kukho inani leenzuzo ezicacileyo ezivela ekuboneleleni ngendawo yokusingwa yokufota. Ukongeza kokuvezwa, kukho iinzuzo ezihlala zingabonakali kwindawo ekuyiwa kuyo. Ezi ziquka:
• Umvuzo: imali eziswa kwindawo ekuyiwa kuyo ngokuthengwa kwasekuhlaleni kwezinto, iimpahla, indawo yokuhlala, uhambo lwangaphakathi, isithuthi nokuqeshwa kwepropu, njl.njl.;
• Utyalo-mali: iimali ezifakwe kwindawo ekusingwa kuyo ukuze kwakhiwe iiseti kunye nokuxhasa iziseko ezingundoqo ezifunwa ngumboniso bhanyabhanya, nezihlala zihlala kwindawo ekuyiwa kuyo emva kokuba abasebenzi befilimu bemkile;
• Ingqesho: ukudalwa kwemisebenzi kubantu basekuhlaleni kwiinkalo zokuyilwa, iinkonzo zenkxaso, ukutya, kunye nezinye izinto ezinxulumene nemveliso, kunye nokubandakanywa njengezongezelelweyo;
• Uphuhliso lwezakhono: uqeqesho olunikwe abantu basekuhlaleni ukuze bancedise kwimiba eyahlukeneyo yemveliso, izakhono ezihlala kubasebenzi basekuhlaleni ixesha elide emva kokuba abadali befilimu bemkile;
• Amajelo eendaba: inqaku lendawo ekuyiwa kuyo ekubhengezweni kwangaphambili, amanqaku akwifilim equka 'ukwenziwa kweenkqubo',
• Ukwazisa: olona tyhileko lokwenyani olufunyanwa yindawo engafundisi ababukeli ngendawo ekusingwa kuyo kuphela kunye nemida yayo yendalo, inkcubeko, iminikelo yentlalo kunye neemvakalelo, kodwa ihenda abahambi ukuba bayindwendwele ukuze bazibonele ngokwabo. Ifilimu inokuba sisibaso esikhethekileyo sokukhula kwecandelo le-T&T, uphuhliso kunye nokhuphiswano.

Zonke ezi zinto zingasentla ziziimpembelelo ezinamandla kunye nezizathu zendawo yokusingwa ekhupha ikhaphethi ebomvu kwishishini lefilim lamazwe ngamazwe.

UMNGCIPHEKO WOMFANEKISO
Kukho, nangona kunjalo, imingcipheko yokwenyani ebandakanyekayo ngokubonakala kwendawo ekuyiwa kuyo kwiifilimu.
Le mingcipheko iza ngenxa yendawo ekusingwa kuyo ukungazinaki kunye/okanye nokuba ngumnini wesiphumo sokwazisa ngeendawo okusenziwe yifilim.

Umba ngulo: ukwazisa akuthethi ukuba nembonakalo entle.

Ukuyilwa komboniso bhanyabhanya kunye/okanye malunga nendawo ekuyiwa kuyo kufuna ulawulo lomfanekiso wendawo ekuyiwa kuyo, ingakumbi icandelo lezoKhenketho. Ukunika ikhredithi apho kufanelekile, i-BORAT yayixabiseke kakhulu eKazakhstan ukubeka isizwe kwimephu yengqondo yabantu behlabathi. Kodwa bakuba abantu befundile ngayo baza baba nemvo yabantu, kwafuneka ukuba loo ntlantsi ivuthiswe apho ziinkokeli zesizwe ezinembonakalo neempawu zesizwe. Njengesiphumo somgangatho ophantsi wentengiso yendawo ekuyiwa kuyo, umfanekiso weBORAT uye wakhubeka ngokukhawuleza nangokunzulu eKazakhstan. Kwaye ayifani ne tattoo emfanekisweni wesizwe.

I-Indiya yajongana nomngcipheko wemeko efanayo ngokungalindelekanga, impumelelo yomlingo ye-SLUMDOG MILLIONAIRE. Kwakukho inkxalabo enkulu yokuba umfanekiso wamatyotyombe uza kudala uqikelelo olungaphezulu malunga nobuni baseIndiya. Oku akuzange kwenzeke; nangona kunjalo, njengendawo yokusingwa i-India kule minyaka idlulileyo 5+ ilawule umfanekiso wayo wesizwe kunye nophuhliso lwesazisi ngendlela engakholelekiyo. Ngoko ke kwakunokwenzeka ukubeka ibali lefilimu, impumelelo, kunye neenzuzo ezilandelayo kwisizwe ngaphakathi kwesazisi esikhulu sesizwe - umbala weprism, kungekhona izinto zekristale.

Akukho mbuzo wokuba ishishini lefilimu linokuba yenye yeentsikelelo ezinkulu kwindawo yokukwazi ukuseka umhambi:
• ulwazi,
• isibheno,
• ubudlelwane, kunye
• isenzo sokubhukisha uhambo.
Njengawo onke amalinge ophuhliso lwecandelo lezokhenketho abalulekileyo ekwakhiweni kophawu lwendawo ekusingwa kuyo, iziseko ezingundoqo, unikezelo lwamava kunye nokomelela kwekamva, indima yefilimu kufuneka ibe yinxalenye esebenzayo yokukhula kunye nesicwangciso sophuhliso lwendawo.

Xa kuziwa kwiindawo eziya kuba ziinkwenkwezi kwishishini lefilimu, umgca ophantsi unokuba nobutyebi kunye nobutyebi, nje ukuba zonke iinkalo zempembelelo zithathelwa ingqalelo.

Phakathi kwexesha le-05 kunye ne-08 ka-Okthobha ka-2009 iinkokeli zikarhulumente ezivela kwihlabathi le-Travel & Tourism (T&T) zimanyene e-Astana, eKazakhstan kwiNdibano kaWonke-wonke yoNyaka ye-18. UNWTO. Ngaphezulu kwewaka lamalungu oluntu lwezoKhenketho, kuquka abaPhathiswa bamazwe angamalungu angaphezu kwe-155 kwiingingqi ezisi-7, kunye namalungu angaphezu kwama-400 aManyano - 'Uluhlu' loKhenketho kwinqanaba likarhulumente - bahlanganisene kwiingxoxo zonyaka, kunye nokuqinisekiswa UMnu Taleb Rifai njengoNobhala Jikelele omtsha. Ukumanyana kumzamo wokunyusa iprofayile kunye nokuqonda icandelo le-T&T njengamandla amakhulu kuphuhliso lwentlalo noqoqosho kwihlabathi liphela, kunyaka apho imeko yezoqoqosho yehlabathi kunye nobhubhani we-H1N1 uye wabetha ngqo kweli candelo, iinkokeli ze-T&T zehlabathi zihambile. ku-Astana uzinikele kwimpembelelo, umanyano kunye negalelo.

I-Kazakhstan ibonakalise ukuba lilizwe elimangalisayo elinokusingatha UNWTO's Annual General Assembly. Isizwe esitsha ngokwentelekiso kwimephu yehlabathi, izitrato zaseKazakhstan zibonakalisa amandla otshintsho olukhulu, umbono omkhulu kunye namabhongo anamhlanje. I-Astana sisixeko sabantwana esilindele umhlaba. Ubume bayo obukhethekileyo bokucwangcisa isixeko kunye nolwakhiwo olulodwa luyenza icace kakhulu-iKazakhstan ikwinqanaba lehlabathi njengomdlali owomeleleyo, onzulu, oqaqambileyo!

AMANDLA STAR
Ngelishwa, ngaphambi kokufika eKazakhstan uninzi lwabathathi-nxaxheba babengenawo umfanekiso wengqondo ozenzekelayo welizwe okanye isixeko ukuze ube nembewu yokulindela ukufika. Amaxesha amaninzi, nangona kunjalo, ukukhankanywa kohambo olusondeleyo lokuya eKazakhstan kwabangela impendulo ekhawulezileyo, engenakuphepheka evela kusapho, izihlobo kunye nezinxulumani: "BORAT"!

Kuyo yonke le minyaka, ngaphandle kwexesha, imithombo yeendaba kunye nendawo yokukhankasela, ngumboniso bhanyabhanya we-BORAT kunye nomlinganiswa ophambili odumileyo ochaza ubuni besi sizwe. Yena kunye ne-antics yakhe baye bafaka eKazakhstan ingqiqo engcolileyo yendawo kunye nabantu bayo - ukuba bangobani, bajongeka njani, bacinga njani, baphila njani ubomi babo. Ngelixa iqondwa njengomboniso bhanyabhanya kwaye ngenxa yoko inezinga eliphezulu lokubaxwa ngeenjongo zokonwabisa, abantu kwihlabathi liphela babhenceka nakwitreyila yomboniso bhanyabhanya, okanye i-PR eveliswe yifilim, babambe unxulumano oluthe ngqo phakathi kwegama lefilimu. isizwe kunye nentsusa kakhulu, kwabanye abaphulaphuli funny kakhulu, kwaye ngokufuthi kakhulu ekhubekisayo umlinganiswa Borat. Iintloni ezinje.
I-BORAT ngumzekelo obalaseleyo wamandla efilimu ekwakheni ulwazi lwendawo ekuyiwa kuyo. Nokubaluleka kokulawula impembelelo kwisazisi sendawo ekuyiwa kuyo.

UKWENZA KWIIMALI
Kule minyaka ilishumi idlulileyo ishishini lomboniso bhanya-bhanya libe sisithuthi esifunwa kakhulu kuphuhliso lwendawo ekuyiwa kuyo. Amagunya okhenketho kuzwelonke nakwimimandla atyala imali eninzi nangakumbi, imali namandla ekuboniseni amaziko omboniso bhanyabhanya ukuze eze kwilizwe lawo nakwizixeko azokudubula; ukuvula imbonakalo yomhlaba, iinkqubo zesitrato kunye noluntu kubasebenzi befilimu. Amanqanaba aphezulu olwazi kunye nenkuthazo zibekwe phambili ukucenga izitudiyo ukuba zimise inkampu.

Ukuboniswa kwendawo ekuyiwa kuyo kwifilim kunokuhamba ngeendlela ezininzi eziquka, phakathi kwezinye izinto,:
1) Indawo ekusingwa kuyo njengendawo yokufowuna eqhelekileyo, njengoko kwenzekile kwiifilimu ezifana neNKOSI YEMISANGANE. Ubukhazikhazi belizwe bendalo, ikhanvasi engenanto yenze ukuba abaqulunqi befilimu bakwazi ukuzisa ubomi obuthathu obuyintsomi kwilizwe elithe kuphela ngokubhengezwa kwefilimu yatyhilwa ukuba yiNew Zealand.
2) Isixeko/ilizwe-indawo ephawulekayo yeefilimu ezifuna iindawo ezizodwa kunye ne-cachet yemifanekiso eqingqiweyo. IINGELOSI NEEDIMONI, umzekelo, zajika isiXeko saseVatican saba yindawo entle engasemva yebali eyathi, ngokuzonwabisa kwaso bhanyabhanya, lavelisa ukuqonda kunye nomdla kwikhaya lenkolo yehlabathi. I-Bollywood sele iqalile ukusebenzisa le ndlela, iguqula izixeko ezidumileyo zamazwe ngamazwe njengeKapa libe yindawo engasemva yeefilimu zayo ezithandwa kakhulu kwihlabathi jikelele.
3) Ukudala umlingiswa ngaphandle kwendawo yefilimu, njengoko kwenziwa nge-SEX KUNYE ISIXEKO imuvi (kunye nochungechunge lukamabonwakude, kunjalo) - imveliso echaza ngokucacileyo i-NYC ukuba 'yinkosikazi yesi-5',
kunye neprix enkulu,
4) Ukubandakanya indawo ekusingwa kuyo njengenxalenye yegama lomboniso bhanyabhanya kunye nebali, njengoko kwenzekile, umzekelo, ngomboniso obalaseleyo waseAUSTRALIA – ngokufanelekileyo ukubekwa kwemveliso yeyure ezi-2 1⁄2 kwindawo ekuyiwa kuyo kunye ne-Outback yayo emangalisayo. Ngokunjalo, uVICKY CRISTINA BARCELONA unike ababukeli ukuvezwa okumangalisayo kwesixeko saseSpain esinomtsalane kunxweme lweMeditera.

IINZUZO ZESIKHONO ESIKHULU
Kukho inani leenzuzo ezicacileyo ezivela ekunikezeni indawo yokufota. Ukongeza kokuvezwa, kukho iinzuzo ezihlala zingabonakali kwindawo ekuyiwa kuyo. Ezi ziquka:
• Ingeniso: imali eziswa kwindawo ekuyiwa kuyo ngokuthengwa kwezinto, izixhobo, indawo yokuhlala, uhambo lwangaphakathi, isithuthi kunye nokuqesha ipropu, njl. njl.;
• Utyalo-mali: iimali ezifakwe kwindawo ekusingwa kuyo ukuze kwakhiwe iiseti kunye nokuxhasa iziseko zoncedo ezifunwa yifilim, nezihlala zihlala kwindawo ekuyiwa kuyo emva kokuba abasebenzi befilimu bemkile;
• Ingqesho: ukudalwa kwemisebenzi kubantu basekuhlaleni kwiinkalo zokuyilwa, iinkonzo zenkxaso, ukutya, kunye nezinye izinto ezinxulumene nemveliso, kunye nokubandakanywa njengezongezelelweyo;
Yenzelwe CNN's TASK Group ngu Anita Mendiratta © onke amalungelo agciniwe IPHEPHA 4
I-COMPASS – Ulwazi malunga noKhenketho loKhenketho
• Uphuhliso lwezakhono: uqeqesho olunikwe abantu basekuhlaleni ukuze bancedise kwimiba eyahlukeneyo yemveliso, izakhono ezihlala kubasebenzi basekuhlaleni ixesha elide emva kokuba abadali befilimu bemkile;
• Amajelo eendaba: inqaku lendawo ekuyiwa kuyo ekubhengezweni kwangaphambili, amanqaku akwifilim equka 'ukwenziwa kweenkqubo',
• Ukwazisa: olona tyhileko lokwenyani olufunyanwa yindawo engafundisi ababukeli ngendawo ekusingwa kuyo kuphela kunye nemida yayo yendalo, inkcubeko, iminikelo yentlalo kunye neemvakalelo, kodwa ihenda abahambi ukuba bayindwendwele ukuze bazibonele ngokwabo. Ifilimu inokuba sisibaso esikhethekileyo sokukhula kwecandelo le-T&T, uphuhliso kunye nokhuphiswano.
Zonke ezi zinto zingasentla ziziimpembelelo ezinamandla kunye nezizathu zendawo yokusingwa ekhupha ikhaphethi ebomvu kwishishini lefilim lamazwe ngamazwe.

UMNGCIPHEKO WOMFANEKISO
Kukho, nangona kunjalo, imingcipheko yokwenyani ebandakanyeka ekubonakaleni kwendawo ekusingwa kuyo kwiifilimu. Le mingcipheko iza ngenxa yendawo ekusingwa kuyo ukungazinaki kunye/okanye ukuba ngumnini wesiphumo sokwazisa ngeendawo okusenziwe yifilim.

Umba ngulo: ukwazisa akuthethi ukuba nembonakalo entle.

Ukuyilwa komboniso bhanyabhanya kunye/okanye malunga nendawo ekuyiwa kuyo kufuna ulawulo lomfanekiso wendawo ekuyiwa kuyo, ingakumbi icandelo lezoKhenketho. Ukunika ikhredithi apho kufanelekile, i-BORAT yayixabiseke kakhulu eKazakhstan ukubeka isizwe kwimephu yengqondo yabantu behlabathi. Kodwa bakuba abantu befundile ngayo baza baqala baqonda abantu, loo ntlantsi kwafuneka ivuswe ziinkokeli zesizwe ezinomfanekiso nobuntu bakhe. Njengesiphumo somgangatho ophantsi wentengiso yendawo ekuyiwa kuyo, umfanekiso we-BORAT uye wakhubeka ngokukhawuleza nangokunzulu eKazakhstan. Kwaye ayifani ne tattoo emfanekisweni wesizwe.

I-Indiya yajongana nomngcipheko wemeko efanayo ngokungalindelekanga, impumelelo yomlingo ye-SLUMDOG MILLIONAIRE. Kwakukho inkxalabo enkulu yokuba umfanekiso wamatyotyombe uza kudala uqikelelo olungaphaya malunga nobuni baseIndiya. Oku akuzange kwenzeke; nangona kunjalo, njengendawo yokusingwa i-India kule minyaka idlulileyo 5+ ilawule umfanekiso wayo wesizwe kunye nophuhliso lwesazisi ngendlela engakholelekiyo. Ngoko ke kwakunokwenzeka ukubeka ibali lefilimu, impumelelo, kunye neenzuzo ezilandelayo kwisizwe ngaphakathi kwesazisi esikhulu sesizwe - umbala weprism, kungekhona izinto zekristale.

Akuthandabuzeki ukuba ishishini lefilimu linokuba yenye yeentsikelelo ezinkulu kwindawo yokukwazi ukuseka umhambi:

• ulwazi,
• isibheno,
• ubudlelwane, kunye
• isenzo sokubhukisha uhambo.

Njengawo onke amalinge ophuhliso lwecandelo lezokhenketho abalulekileyo ekwakhiweni kweBrand yendawo ekusingwa kuyo, iziseko ezingundoqo, ukunikezelwa kwamava nokomelela kwekamva, indima yefilim kufuneka ibe yinxalenye esebenzayo yeQhinga lokuKhula noPhuhliso lwaloo ndawo.

Xa kuziwa kwiindawo eziya kuba ziinkwenkwezi kwishishini lefilimu, umgca ophantsi unokuba nobutyebi kunye nobutyebi, nje ukuba zonke iinkalo zempembelelo zithathelwa ingqalelo.