Qatar Airways iyeyona nkampani ilandelwa kakhulu kuFacebook, inabalandeli abangaphezu kwezigidi ezingama-20 bephepha layo. Inqwelomoya yenqwelomoya ephumelele amabhaso iqale uhambo lwayo kwimidiya yoluntu kwi2012, kwaye namhlanje, ifikelele ngaphezulu kwesigidi se-26 sabalandeli kwihlabathi liphela kumaqonga asebenzayo ezentlalo kubandakanya u-Facebook, Instagram, Twitter kunye ne-LinkedIn.
I-airline yokuqala yaba ngoyena mphathi uthandwa kakhulu kuFacebook xa kwakudlula abalandeli abazizigidi ezisibhozo ngoDisemba ka-2014, kwaye ibambe isihloko ngokungaguquguqukiyo ukusukela oko iqhubeka nokuzibandakanya nabakhweli bayo kunye nabalandeli ngokwenza umxholo okhuthazayo nonolwazi.
I-Facebook iphakame ngokukodwa njengeqonga eliphambili leQatar Airways ukuba ihlale inxibelelana nabakhweli bayo xa bekuvalwa ngokungekho mthethweni ngokuchasene neQatar ngo-2017, nto leyo eyonyuse ukuthembela nokuzithemba kwabo kuhlobo lophawu.
Ukunyuka okungagungqiyo kwenqwelomoya njengenqwelomoya ethandwa kakhulu kwiFacebook kube sisiphumo sotyalo mali lwayo ekuyileni umxholo wokuzibandakanya kubalandeli bayo. Ukongeza ekuphumeleleni abalandeli ngeentsholongwane zayo, amaphulo amatsha anje ngeetikiti ezili-100,000 zokunikezelwa kwezonyango, iphulo lokuhambisa i-A350-1000, iNdebe yeHlabathi yeBhola eKhatywayo yaseRussia ™ ka-2018 ukubiza nje ezimbalwa, kunye nokwaziswa kwendlela, i-airline nayo yalandelwa ngokusondeleyo kwaye yajongwa Ngexesha lendyikityha yokufa njengoko yayisebenzisa amaqonga eendaba ezentlalo alandelwa ngokubanzi ukwazisa abathengi bayo ngokusebenza kwayo kunye neendlela zokhuseleko.
U-Salam Al Shawa, u-Sekela Al-Shawa, u-Sekela Al-Shawa, uthe: kwinethiwekhi ethandwa kakhulu kwimidiya yoluntu. Inyaniso yokuba sikhule ngabalandeli abazizigidi ezine ngexesha lobhubhane lithetha ukuthembeka kunye nokomelela kwenqwelomoya yethu. Ukubaluleka kweendaba zosasazo kwiQatar Airways njengendlela yokufikelela ngqo kubakhweli bethu akunakubaxwa njengokuba siqhubeka nokujolisa ekwenzeni umxholo ophucukileyo ngelixa sizibandakanya nabalandeli bethu ngendlela abanokwazi ngayo.
"Sibethe abalandeli abazizigidi ezingama-20 ngo-2020 kuFacebook, kwaye ndiqinisekile ukuba sizakufikelela kubalandeli abazizigidi ezingama-30 ngaphambi kowama-2022 kuwo onke amaqonga, njengoko usapho lwethu oluhlala lukhula luqhubeka lukhula njengoko bejonge phambili ekuhambeni rhoqo njengangaphambili."
Ngokwedatha yakutshanje ye-IATA, iQatar Airways iye yaba lelona lizwe liphethe ilizwe phakathi kuka-Epreli ukuya kuJulayi ngokufezekisa injongo yokuthatha abantu bagoduke. Oku kwenza ukuba i-airline iqokelele amava angenakuthelekiswa nanto ekuthwaleni abagibeli ngokukhuselekileyo nangokuthembekileyo nangokumiswe ngokukodwa kwinqwelomoya ukuze iphinde yakhe inethiwekhi. Umphathi uphumeze ngokungqongqo amanyathelo okhuseleko kunye nococeko oluphambili kwinqwelomoya nakwisiKhululo seeNqwelomoya esiPhambili kuMbindi Mpuma, kwiSikhululo senqwelomoya saseHamad.
Inkampani yenqwelomoya ephumelele amabhaso amaninzi, iQatar Airways yabizwa ngokuba 'yeyona nkampani yeenqwelomoya ehamba phambili kwihlabathi' ngamawonga eeNqwelo moya e2019, alawulwa yiSkytrax. Ikwabizwa ngokuba 'yiNqwelomoya ehamba phambili eMbindi Mpuma', 'Elona Klasi liBalaseleyo kwezeShishini', kunye 'nesihlalo esiPhambili seShishini', ekuqwalaseleni amava ayo oQeqeshiso lweShishini, iQsuite. Yiyo kuphela inqwelo moya eyathi yanikwa iwonga elinqwenelekayo 'iSkytrax Airline yoNyaka', neyaziwa njengeyona ndawo iphambili kushishino lwenqwelomoya, amatyeli amahlanu. I-HIA ibisandula ukubekwa kwindawo yesithathu kwisikhululo seenqwelomoya kwihlabathi liphela, phakathi kwezikhululo zeenqwelo moya ezingama-550 kwihlabathi liphela, yi-Skytrax World Airport Awards 2020.
INTO ONOKUYITHATHA KWELI NQAKU:
- In addition to winning fans with its viral, innovative campaigns such as the 100,000 tickets giveaway for medics, A350-1000 delivery campaign, FIFA World Cup Russia™ 2018 activations to name a few, and route launches, the airline was also closely followed and monitored during the pandemic as it used its widely followed social media platforms to inform its customers about its operations and safety measures.
- I-airline yokuqala yaba ngoyena mphathi uthandwa kakhulu kuFacebook xa kwakudlula abalandeli abazizigidi ezisibhozo ngoDisemba ka-2014, kwaye ibambe isihloko ngokungaguquguqukiyo ukusukela oko iqhubeka nokuzibandakanya nabakhweli bayo kunye nabalandeli ngokwenza umxholo okhuthazayo nonolwazi.
- The importance of social media to Qatar Airways as a way to directly reach our passengers cannot be overstated as we keep aiming to create quality content while actively engaging with our followers in a way they can relate.
