Beka ubuso bakho bokuhamba

Ishishini leHospitality lishishini elisebusweni bakho

Kungakhathaliseki ukuba sihleli phi kwinqwelomoya, ibhasi, uloliwe okanye inqanawa, inxalenye yethu ebonwa ngumntu wonke bubuso bethu. Nokuba uzimisele ukuba ekuphela kwento obopheleleke ngayo ebusweni bakho kukubugcina bucocekile, okanye kwelinye icala lembonakalo-chitha amawaka eedola kunye neeyure ezingenakubalwa usenza ubuso “obugqibeleleyo”, yeyona nto imbi kwizinto eziyinyani ukuba “ukwenza ubuso. ” yaye ukuwenza kakuhle kunokuba ngumahluko phakathi kwempumelelo nenye into.

Ihotele, ukhenketho kunye neshishini lezokhenketho lishishini "ebusweni bakho", ke, ukubeka ixesha kunye nengqalelo kweli lungu lomzimba kufuneka linikwe ingcinga kunye nengqalelo enkulu phambi kokuba ligxothwe njengento engenamsebenzi.

 

Icandelo

Ishishini lezithambiso lase-US lelona likhulu kwihlabathi, ngengeniso eqikelelwa kwiibhiliyoni zeedola ezingama-54.89 kunye nabasebenzi abangaphezu kwama-53,000. Ishishini libandakanya:

Products:

• Iintengiso ze-Make-up - $ 932 yezigidi
• Ukuthengiswa kweSkincare - $ 844 yezigidi
• Ukuthengiswa kwevumba - i-501 yezigidi zeedola

Ukwabelana kwimakethi:

• Ukunyamekela kwesikhumba sobuso - i-27 ekhulwini
• Ukhathalelo lomntu, ama-23 ekhulwini
• Ukunyamekela kweenwele - iipesenti ezingama-20
• Make-up 20 ekhulwini
• Ivumba- 10 ekhulwini

Inkcitho yabathengi (2017)

• $144. Imali echithwa ngabasetyhini ngokomndilili, ngonyaka ngamnye kubuhle
• $154. Ngommandla, intshona ichitha kakhulu ubuhle
• I-57 ipesenti yabasetyhini bathenge iimveliso ze-skincare kwi-Walmart okanye kwi-Target kwiinyanga ze-6 zokugqibela
• I-10 ekhulwini yabathengi ivelisa i-80 ekhulwini yengeniso
• Iipesenti ezingama-45 zabasetyhini banciphisa ukhathalelo lwesikhumba ngexesha lokudodobala koqoqosho

UForbes ufumanisa ukuba kukho ubuncinci bezinto zobuhle eziyi-40 ezibalulekileyo eziphuhliswe ngabasetyhini, nto leyo eyenza ukuba i-445 yeebhiliyoni zeerandi (intengiso) ibe yenye yezona ndawo zibalaseleyo kubafazi abaziqalayo.

Ayifanelanga Abasetyhini Kuphela

 

Amadoda afuna ixesha elilinganayo kunye nendawo kwindawo yokhathalelo lobuhle. Ukusuka kwi-Dollar Shave Club ukuya kwiNkampani yakwaHarry's Razor (kutsha nje inyuse i-$112M yenkxaso-mali ye-Series D) amadoda avuza iipikoko. Ubuhle bomfana kunye nezinye izithambiso ezingathathi hlangothi ngokwesini zixhasa imarike yemveliso yobuhle bamadoda. I-Asos, uCalvin Klein, uYves Saint Laurent, iClinique, njl njl kunye nokuqalisa (Umxholo) kunye nezinye iimpawu ezinkulu (i-MAC, uTom Ford, uMarc Jacobs) uqalise imigca yokungathathi hlangothi ngokwesini. Nditsho noMaybelline kunye noCovergirl banoonozakuzaku bohlobo lwamadoda.

I-Organic

Kukho umkhwa obhekiselele kwizithako ze-organic kunye nezityalo ezisekwe kwishishini lobuhle. Ukuboleka kwishishini lokutya, khangela i-turmeric, i-moringa, ioli yekhokhonathi kunye ne-probiotics kwizinto zokuthambisa. Kusenokubakho intsebenziswano phakathi kwamafama, iteknoloji yezolimo kunye neempawu zobuhle ekufumaneni izithako. Noko ke, imozulu, umhlaba, umoya, nezinye izinto ezingenakulawuleka zinokwenza ukusebenza ngezinto ezikrwada nezendalo kube yingozi ngenxa yokunqongophala okunokwenzeka. Umzekelo, i-oyile yejojoba edumileyo, kunye ne-rose hip oil, zibe nokunqongophala kwezityalo. Nangona kunjalo, izinto ezintsha ze-agtech (iifama ze-next-gen ezingaxhomekekanga kwimozulu) zinokuba yimpendulo yokugcina ikhonkco lokubonelela elithembekileyo. Ukongeza, isoftware yolawulo lweefama kunye neerobhothi zokufumana izithako ezizinzileyo kunye nesantya esongeziweyo sokufikelela kwimarike kunokusombulula umba wokunqongophala.

Ngaba Yintengiso okanye Enye Into?

Iimpawu zobuhle zeebhiliyoni zeedola zisebenzisa intengiso yemidiya yoluntu njengeyona nto iphambili kwisicwangciso sabo sokuthengisa. I-Younique (efunyenwe nguCoty, ngoJanuwari 2017) isebenzisa imodeli yokuthengisa yedijithali equka iindawo zomntu ze-e-commerce kubathengisi abanamaqela athengisa i-intanethi. I-Rodan + Fields isebenzisa ngaphambi / emva kwe-selfies kunye nemidiya yoluntu ukuvelisa intengiso. I-Sephora luvavanyo lokuqhuba ivenkile ye-Instagram ikhuthaza abasebenzisi ukuba bajonge amabali e-Instagram ajika abe zizithuba ezithengwayo. Ukucofa okumbalwa kuqondise kwakhona umbukeli kwindawo apho ukuthenga kunokugqityezelwa. Iimpembelelo zixhunyiwe kwiinkampani ezibandakanya i-Clinique, i-Ulta Beauty, i-Unilever, njl. Nangona uMary Kay kunye no-Avon babengabaphambili bentengiso yoontanga, umthengi wanamhlanje akaxhasi ezi mpawu.

Ukomelela & nempilo entle kunye nobuhle

Izitudiyo zokuzilolonga kunye neendawo zokuzilolonga zibonelela ngobuhle bangaphambi nasemva kokujima kunye neemveliso zeskipa ezidityaniswe kuyo yonke inkqubo yokuzilolonga. Kwi-Barry's Bootcamp amalungu ayakwazi ukufikelela kwiimveliso ezivela e-Oribe (inqanaba lokunethezeka) kumagumbi okutshixa. Amalungu e-Equinox anikwa izaphulelo kwiimveliso zeGlossier.

Ukunyuka “kobuhle bomdlalo wezemidlalo” kubalelwa kuhlobo olutsha lobuhle – iSweat Cosmetics, iBirchbox’s Arrow line, iRae Cosmetics ngelixa iMAC, iTarte kunye neClinique ziye zavela zaquka ishampu eyomileyo, iimascara ezikhusela umbilo kunye nezinto zokuthambisa ezinombala kwimigca yemveliso yazo. Nditsho neGoop kaGwyneth Paltrow kunye noMirande Kerr's Kora Organics bagxile kwimpilontle njengenzuzo yokusebenzisa iimveliso zabo zobuhle.

Abathengisi bobuhle abanje ngeSephora kunye ne-Ulta bathengisa iivithamini ezigxile kubuhle kunye nezongezelelo kwaye abatyali-mali baxhasa uqalo lweevithamini ezigxile kwizinwele kunye nolusu.

Make-up Igumbi Nceda

Ngelixa ishishini liye lamkela i-spas, kwaye iindwendwe zinikezwa ithuba lokuthenga i-lotions, i-oyile kunye ne-scrubs kunye ne-cosmetics ngezikhathi ezithile (kunye neseshoni yokulungisa), ukudibanisa phakathi kwezinto zokuthambisa kunye nehotele, i-travel and tourism industry incinci kakhulu; nangona kunjalo, kukho iinketho ezininzi kunye namathuba okuzisa ubuhle, ukunakekelwa kwesikhumba kunye nokuphila kakuhle.

Amathuba kukunkqonkqoza emnyango

Onke amacandelo oshishino aneendawo zokuchukumisa ezibonelela ngamathuba kubaphathi behotele, abahamba kunye nokhenketho ukuba bazise iindwendwe kwiimveliso zempilo kunye nezempilo kunye neenkonzo. Umzekelo:

• Izinto eziluncedo kwigumbi. Iisepha kunye nezinto zokuthambisa ngoku ezihombisa iisinki zamagumbi okuhlambela kunye neeshelufa ezincinci zincinci kwaye azibhalwanga kakuhle, kuhlala kunzima ukumisela ukusetyenziswa kwazo, singasathethi ke ngokubathanda. Uninzi lweesepha kunye neshampu "ziyinto eqhelekileyo" kwaye azihoyi iimfuno ezahlukeneyo zeendwendwe zase-Afrika zaseMelika, zaseAsia naseLatino kunye nenyaniso yokuba amadoda nabasetyhini banokukhetha okukhethekileyo.

Ukuba nesipili sokukhulisa esibekwe eludongeni akusosiqalo sobuhle kunye nempilo entle. Ubuhle, impilo entle kunye nabavelisi bezempilo baphoswa ngamathuba abalulekileyo okuba kufutshane kunye neendwendwe - ngelixa zihamba ze.

 

• Indawo yokuhlala. Esikhundleni sokuhlala nje kwi-lobby elinde isiselo okanye umhlobo, ixesha lingachithwa kakuhle ngokufumana i-manicure okanye intamo / i-back massage.

 

• Iklabhu yezempilo / indawo yokuzilolonga. Ngaphambi nasemva kokuzilolonga kukho amathuba amaninzi okufunda ngeemveliso ezintsha (okt, izibulala-vumba, ukucocwa kobuso, izinto zokuthambisa zezandla/iinyawo, iincakuba zezandla kunye nombane). Ngala maxesha achukumisayo apho iindwendwe zinokuthatha iisampulu zeemveliso ukufumanisa ukuba ziyayifanela na indlela yokuphila kunye/okanye uhlahlo lwabiwo-mali.

 

• Iindawo zokutyela. Endaweni yokunikezela ngeeminti ezineswekile okanye iikuki xa uhlawula ithebhu, ukudibana ngokusondeleyo kunye nondwendwe kuyenza ibe lithuba elifanelekileyo lokubonelela ngesampulu yobungakanani bevumba eliqholiweyo, iicolognes, izinto zokuphefumla kunye nezinye iimveliso zasemva kokutya eziya kuthi zincede umthengi kwaye zingabashiyi beziva. unetyala lokongeza iikhalori ekudleni kwabo.

 

• Iindawo zokuphumla kwisikhululo seenqwelomoya. Ingaba ukulinda kumashishini / igumbi lokuphumla lokuqala, okanye isango lokuhamba kunye ne-hoi polloi, ezi ndawo zokuthintela ngamathuba afanelekileyo okwazisa abahambi kwisandla esitsha / ukunakekelwa kwesikhumba, imibala emitsha ye-nail polish, umoya kunye nokuhlaziya umzimba womntu.

 

• Iinqwelomoya. Ukongeza kumanzi asebhotileni, ubungakanani besampulu iikhrimu zomzimba (ukujongana nomoya owomileyo), izisusi zezandla ezinevumba elimnandi (ukucoca iitafile zetreyi ezoyikekayo) kunye nezihlaziya umoya aziyi kuphazamisa umkhweli kuphela (nokuba okomzuzwana), ziyakwamkelwa abanye bakhwele.

Kuyaphazamisa ukuba iindawo ezininzi ezithintekayo ezikhoyo phakathi komhambi, ihotele, imboni yezohambo kunye nokhenketho kunye nomvelisi azihoywa - ukushiya onke macala e-equation ngaphandle kweemveliso / iinkonzo eziluncedo kunye nenzuzo kunye nokuhamba kwemali okulungileyo.

© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.