Phila ixesha elide kwaye ujonge ubuhle

Kuthekani ngesiphako esingafuniyo ukufihlakala emva komgqugquzeli? Xa ufika eNew York emva kwenqwelomoya enamehlo abomvu ukusuka kunxweme olusentshona, uyafuna ukuzimela ngaphakathi kwengxowa yephepha xa uphuma kwisikhululo senqwelomoya?

Ukuba ezi "zothuso" zithatha indawo encinci ebuchotsheni bakho, kukho isiganeko ekufuneka sibe kuluhlu lwakho lokwenza - Makeup eNew York. Ewe, ngumsitho wokurhweba, kodwa ungaphezulu kokuba abantu abazama ukuthengisa iimveliso zabo, yindawo yeambrela yeengcali ezivelisa izinto ezintsha nezinetalente, i-skincare kunye nababoneleli be-makeup kunye neempawu ezisisiseko seMelika kunye. Ishishini lobuhle behlabathi kunye nomdla wabo kuphela kukwenza ukuba sibonakale ngcono. Ubukho bonke bala mashishini kukuvelisa iimveliso ezijolise ekusincedeni ukuba siphucule kwaye mhlawumbi (ngokwembono yengqondo) uzive ngcono.

Uhlala eNew York

Kumsitho waseNew York ngo-2022, ngaphezulu kwe-3,453 yabathathi-nxaxheba abavela kumazwe angama-36 (oko kukuthi, i-USA, iCanada, iKorea, i-Italiya, iFransi, iMexico) bahlanganisana iintsuku ezimbini bezama ukucinga ukuba thina sonke sinokubonakala njani sisebatsha ngonaphakade (okanye ubuncinci). hayi indala).

Nangona iindlela zokuthambisa kunye ne-skincare kwiivenkile ezithengisayo zisikhokelela ekubeni sikholelwe ukuba kukho iindlela zokuthambisa ezilinganiselweyo kunye nokhathalelo lwesikhumba, kukho, enyanisweni, ngaphezulu kwe-124 ababoneleli be-skincare kunye ne-makeup kwaye babonise iimveliso zobuhle kumboniso waseNew York. Phakathi kwabavelisi be-skincare kunye ne-makeup, iipesenti ezingama-50 yayiziimpawu zelifa, iipesenti ezingama-45 zeempawu ze-Indie kunye neepesenti ezi-5 zeemveliso ezithe nkqo zedijithali (i-DNVB) eziqale kwi-Intanethi, zithengisa kwaye zithumela imveliso yazo. Ingaphezulu kwe-e-commerce, eneneni yi-v-yorhwebo, kunye nokuhanjiswa kokuphela kokuphela. Abathathi-nxaxheba baquka iingcali kunye nabenzi bezigqibo kwi-R&D, ukuyilwa koyilo, uphando lwaselabhoratri, ukuthengisa, uphuhliso lwemveliso kunye nokupakishwa.

Innovation

Iimveliso ezingamashumi amabini anesibini zeskipa kunye ne-makeup ziye zavela kwiindawo ezibandakanya izincedisi, ukwenziwa, kunye nokupakishwa. Umboniso ophumelele ibhaso yaba ngumbala we-R&D waseRoyal Balm, isiqholo somlomo kwipeni yentonga eyenziwe ngezinto ezisekelwe kubomi kunye nefomula yeemvakalelo ezityibilikayo emilebeni ngelixa ibonelela ngesiphumo sepulpy. I-balm iyabonakala, kodwa igqibezela nge-texture ebonisa ipinki emilebeni kwaye umthunzi uyahluka ngokusekelwe kwi-pH yesikhumba.

Okunomdla okhethekileyo kwakuyinkqubo yokupakisha engenamoya ye-mono eyaphumelela uvavanyo lokuvuza; iyazahlula ngokugqibelela kwiifomyula zezithambiso ezikhrimu. Enye imveliso entsha yayiyi-Coup de Coeur, i-emulsion eguqulelwe kwi-lipstick egcina zonke izibonelelo ze-cream okanye i-serum kwaye inika imvakalelo entsha ehlala ihleli. Ifomula isekelwe kwi-organic cherry extract, i-glycerin kunye ne-phytosterols.

NjengoMququzeleli woShishino lweGlobal (okanye onxulumene nokulungelelaniswa kweemveliso / iinkonzo ezikhoyo kwihlabathi jikelele kwiimarike zasekhaya; isicwangciso sokuthengisa), i-MakeUp eNewYork iququzelela umsitho wobuchwephesha nowokubuk' iindwendwe odibanisa eyona mveliso itsha kunye netalente. ababoneleli ngezithambiso ngeyona nto iphumeleleyo yokhathalelo lwesikhumba kunye ne-make-up brand, kumbindi weshishini lobuhle laseMelika: eNew York.

Phila ixesha elide. Jonga Fabulous

Siphila ixesha elide (kwaye kwezinye iimeko, ngcono).

Ngonyaka ka-2050, uphando lubonisa ukuba abantu abaneminyaka eyi-80 nangaphezulu baya kufikelela kwi-426 yezigidi (iWorld Health Organization). Eli lelona xesha lifanelekileyo lokuyila kwakhona imbono yethu yokuguga.

Imarike yehlabathi yokuchasana nokuguga imiselwe ukuba ibe ngaphezulu kwe-422.8 yeebhiliyoni zeerandi ngo-2030 (P&S Intelligence). Abemi behlabathi baphila ixesha elide kwaye bakhula kwaye ngoko ke iziphumo zokuguga ziye zafudukela phezulu kuluhlu lwezempilo / impilo ephambili. IZizwe eziManyeneyo zikhethe iminyaka yowama-2021-2030 njenge “Ishumi Leminyaka Lokwaluphala Okusempilweni.” Ingqwalasela yeprojekthi kukukhuthaza ukuguga okunempilo kunye nokuthatha amanyathelo okuphucula ubomi babantu abadala, iintsapho zabo, kunye noluntu ngokutshintsha indlela esicinga ngayo, esivakalelwa ngayo, nesenza ngayo malunga nobudala kunye nenkqubo yokuguga.

Ngokwembali, uluvo lokuguga luye lwaqwalaselwa ngokupheleleyo kwisakhelo sebhayoloji kunye nezonyango. Namhlanje, kukho imbono entsha kunye nekhanyisiweyo epheleleyo kwaye iphazamisa imida phakathi kobuhle, impilo kunye nentlalontle kwaye ihambelana ngokucacileyo kumntu wonke, kungakhathaliseki ukuba uluntu, inkcubeko, inkolo okanye ubudala. Ukufezekisa le njongo, indlela yokuphila, ukutya, ukuzinyamekela kunye neenkonzo zasekhaya / izixhobo ngoku zijongwa njengeyona nto ibalulekileyo yokuguga / indlela yokuphila enempilo.

Ingcamango yokuguga okunempilo iyanda ngaphakathi kwishishini lobuhle kwaye isiseko "sokuguga" siguqukela kwiphulo lokuthengisa elichasayo. Olu "khanyiso" lutshintsha indlela yophando lweempawu kunye nokuphuhlisa iimveliso ezintsha kunye nendlela amajelo asasaza ngayo umyalezo. Esikhundleni sokugxila ekupheliseni zonke iimpawu zokuguga, umbono omtsha usekelwe ekubeni ukhululekile "ubudala" kwaye ukhangeleke ngokufanelekileyo ngelixa ujongene neenyani zenkqubo yokuguga.

Ingqondo entsha yokuthengisa iyaqaphela ukuba abathengi beminyaka yonke abafuni ukujonga umfanekiso ongalunganga wokuguga kodwa kunoko bafuna le nkqubo yendalo kunye nengenakuphepheka ukuba imelwe ngokufanelekileyo, ixhasa imodeli entsha yobuhle obuxhotyisiweyo kuwo wonke ubudala.

Abathengi abadala / abaqolileyo bamkela ukuguga kunye nokukhangela iimveliso eziqinisekisa impilo yabo ephezulu / impilo kunye nembonakalo entle eya kubathwala, ngempumelelo, kwindlela yokuguga. Nditsho nabantu beminyaka eyiwaka abasondela kwiminyaka ephakathi babonisa ubungqina besimo sengqondo esinempilo malunga nokwaluphala kunye nokukhetha iimveliso ezithintela iimpawu zokuguga kwangaphambi kwexesha ngokusebenzisa izisombululo zezempilo zolusu zizonke kunokuba zihlasele ngokuthe ngqo imibimbi - ukwenza nantoni na efunekayo ukubenza banyamalale (bangaphumeleli) njengolusu. "iziphene" ziya kubuya - ekugqibeleni.

Iimpawu zobuhle sele ziqalisile ukuhambisa iimveliso ezibandakanya ulusu kunye neemveliso zokhathalelo lweenwele ezigxile ekuthinteleni uxinzelelo olubangelwa kukwaluphala kunye nokusingqongileyo, okukhokelela kwimigca emihle kunye nemibimbi, ulusu oluhexayo, kunye neenwele ezibhityileyo. Ngezithako ezixhaswa yinzululwazi kunye neenzuzo ezinqwenelekayo, ugxininiso lusekomelezeni umgangatho wolusu lulonke kunye nenkangeleko kunye nokuphucula impilo-ntle.

Ubomi Buya Buba Bunde

Iphephandaba laseSpeyin (i-El Pais) lanikela ingxelo yokuba isazi ngokugonywa kwamajoni omzimba uCorina Amor, wafumanisa ukuba, “Kusengqiqweni ukunyusa ubude bobomi bomntu ukuya kutsho kwiminyaka eli-130.” Kwithisisi yakhe yobugqirha ucebise ngonyango lovavanyo lokuphelisa iiseli ezinoxanduva lokuguga kunye nomhlaza ezinokucinywa ebutsheni. "Iiseli zeseli" zikhona kwiintsuku zokuqala kodwa njengoko ubomi buqhubeka, amajoni omzimba awakwazi ukumelana kwaye aqokelelane. Isazi sebhayoloji saseMelika uScott Lowe wenze iqhinga lokukhupha iiseli ezimhlophe zegazi (i-T lymphocytes) kwisigulane kwaye ziphinde zizenze kwakhona kwilebhu ukuze zitshabalalise iiseli zegazi. Wakwazi ukuphumeza oku kwiimpuku kwaye kunokwenzeka ukuba uphando lwakhe luya kufumana indlela yokunyamekela ulusu kwiminyaka embalwa ezayo.

"I-Makeup kukugqiba, isincedisi sokugqibela." -uMarc Jacobs

© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.