Uphononongo luvavanya amandla kunye nesibheno somfanekiso wesixeko ngasinye, ukubonelela ngombono opheleleyo kunye neenkcukacha ezisekwe kwimilinganiselo emithandathu ephambili.
Kwisihlandlo sesine okoko kwaqala olu phando, uluntu jikelele malunga Paris njengezona zixatyiswe kakhulu kwizixeko ezingama-50. Iidolophu zase-Australia zikwabonisa ukuphucuka: Sydney ifumanekile Inew york (4th) ukufumana indawo emva kwezi zintathu kwaye Melbourne utsibela ku-7th indawo, ezigqithileyo Amsterdam (8th) Kunye Berlin (10th).
|
Utshintsho lwamanqaku |
|||
|
Inqanaba le-2017 |
isixeko |
Inqanaba le-2015 |
I-2017 vs. 2015 |
|
1 |
Paris |
1 |
+ 0.51 |
|
2 |
London |
2 |
+ 0.52 |
|
3 |
Sydney |
4 |
+ 0.97 |
|
4 |
Inew york |
3 |
+ 0.67 |
|
5 |
los Angeles |
5 |
+ 0.91 |
|
6 |
eRoma |
6 |
+ 0.65 |
|
7 |
Melbourne |
9 |
+ 1.64 |
|
8 |
Amsterdam |
8 |
+ 1.36 |
|
9 |
San Francisco |
n / A |
+ n / a |
|
10 |
Berlin |
7 |
+ 0.75 |
|
Amanqaku e-CBI [SM] avela ku-1-100. Amanqaku otshintsho: encinci: +/- 0.26-0.50; Phakathi: +/- 0.51-1.00; enkulu:> +/- 1.00 |
|||
Imilinganiselo emithandathu yovavanyo yile:
- Ubukho (ubume besixeko kunye nokuma kwaso)
- Indawo (imeko yayo yangaphandle yomzimba kunye nezothutho)
- Izinto ezifuneka kuqala (iimfuno ezisisiseko, ezinje ngendawo yokuhlala efikelelekayo kunye nomgangatho wezinto eziluncedo zoluntu)
- Abantu (ubuhlobo, iyantlukwano kwinkcubeko, indlela akhuseleke ngayo umntu)
- Ukubetha (izinto ezinomdla zokwenza)
- Ezinokubakho (amathuba ezoqoqosho nawemfundo akhoyo)
CBISM ikwabonisa ukungaxakeki kwezixeko eziphumla kuhlobo lwesizwe. Inani leedolophu liqhuba kakubi ubume besizwe sabo njengoko besekiwe kwi-Nation Brands Index yalo nyakaSM. Berlin ngumzekelo ophambili, ukulawula nje ukubambelela kwindawo ngaphakathi kwinqanaba eliphezulu leedolophu. “Oku kungamangalisa ngenxa yokuba Jemani njengelizwe lithathe i-1st indawo kuluhlu lweeNkcazo zeZizwe ngeZizwe ngo-2017 kwaye baqhayisa ngowona mfanekiso ulungeleleneyo wazo zonke izizwe eziphononongiweyo ”, UVadim Volos, usekela-mongameli omkhulu woPhando lwezeNtlalontle kunye neNtloko ye-CBISM kwiGfK, izimvo. “Oku kubonisa ukuba izixeko azinakuphumla kuhlobo lwesizwe, kufuneka zikhulise imifanekiso yazo eyahlukileyo. ”
Iidolophu zaseNtshona zihlala zilawula isiqingatha esiphambili sezixeko, kwaye kwiminyaka edlulileyo, izixeko zaseNtshona zixhamle ngokubonakalayo ngaphezu kwezixeko zaseMpuma kuqikelelo loluntu lwehlabathi. U-2017 ubonakalisa utshintsho kumathamsanqa ngophuculo oluphawulweyo kuninzi olungathintelwanga ngummandla okanye kwinqanaba lophuhliso. Umzekelo, tokyo sesinye sezixeko ezimbalwa ezingezizo ezaseNtshona ezihlala kwisiqingatha sezixeko. Emva kokufumana ukwehla kwamanqaku ngo-2013, tokyo uye wakha umfanekiso wakhe kwi-CBI emibini elandelelanayoSM zifundo. tokyo Wonwabela awona manqaku aphezulu kuso nasiphi na isixeko (+1.79) kwi-2017 ye-CBISM ukuzoba itayi ye-11thisikhundla kunye Vancouver, ugqithile Madrid, Barcelona, Washington DC, Toronto, yaye Vienna.
Ukujonga i-CBISMImimandla yakuMbindi Mpuma kunye neAfrika, dubai Kuphela kwesixeko esikulo mmandla esilinganisiweyo esingaphumliyo ngaphakathi komgangatho osezantsi wezixeko. dubai iwe kancinane ngaphandle kwesiqingatha esiphezulu (27th, kunye noBukho bayo (15th) kunye nendawo (16thIsikhundla sokumisa kunye nokuqhubela phambili umfanekiso waso. Nangona dubai sisixeko esikummandla esinegama elihle, Thekwini iphumelele ibhaso lezona ziphuculweyo (+1.51), ezivumela ukuba zigqithe Cairo.
Ukugqibela kwe-Anholt-GfK City Brands IndexSM (ICBISM) ityhila oko Paris igcina indawo yayo ephezulu.
