I-LEXINGTON, Kentucky - I-NTA icela abameli base-US ukuba baphinde baphonononge ukupheliswa kwabo kwe-Brand USA, iphulo lokuqala lesizwe lentengiso yokhenketho kunye nentengiso ejolise kubakhenkethi abavela kwiimarike zaphesheya. Inkxaso-mali ye-Brand USA yapheliswa kwibhili yohlahlo lwabiwo-mali epasiswe kwiveki ephelileyo yiNdlu yaBameli baseMelika.
“Ukuphulukana neBrand USA kuya kuba ligalelo kwiinzame zentengiso zangaphakathi zase-US ezibalulekileyo ekudaleni imisebenzi, ukukhulisa uqoqosho lwesizwe, kunye nokunceda onke amalungu ethu axhamla kwiindwendwe zaphesheya,” utshilo uLisa Simon, uMongameli we-NTA, "i-NTA yabelana ngeenjongo. yeBrand USA kwaye iwuxhasa ngokupheleleyo umbutho. ”
Ngevoti engqongqo nge-29 kaMatshi, iNdlu yamkele uhlahlo lwabiwo-mali lonyaka-mali ka-2013 oluza kubuyisela imali kwaye luphelise i-Brand USA, eyakhiwe ngo-2010 njengeNkomfa yokuKhuthaza ukuHamba. Ukuba ipasisiwe yiNdlu yeeNgwevu yase-US kwaye yatyikitywa ibe ngumthetho, umthetho oyilwayo uza kuphelisa i-100 lezigidi zeedola zase-US ekuthelekiseni iimali ezisetyenziswa yi-Brand USA ukuthengisa iindawo zase-United States ekufikeni kuzo kumazwe ngamazwe. Inkxaso-mali yeprogram ithathwa kwimirhumo ehlawulwe ngabatyeleli bamazwe ngamazwe abavela kumazwe e-visa-waiver xa bengena eUnited States; eso sixa sithelekiswa notyalo-mali lwecandelo labucala.
Ukudlula kumthetho oyilwayo, iNdlu yeCongressional Resolution 112, ibonwa njengento engenakwenzeka ngenxa yenkcaso kwi-Senate yase-United States. Kodwa naluphi na utshintsho kulawulo lwe-Senate kunye ne-White House ngenxa yonyulo lukaNovemba luya kumisa imeko apho ibhilikhwe ingaba ngumthetho kwi-2013.
“I-NTA iza kusebenza neminye imibutho yecandelo lezohambo, kuquka i-US Travel Association, ukufundisa abameli abavotele olu hlahlo lwabiwo-mali. Uninzi lwabo lwalungabaxhasi bomthetho oyilwayo owadala i-Brand USA: uMthetho wokuKhuthaza ukuHamba ka-2010, utshilo uSimon, "Eli lixesha elifanelekileyo lokugxininisa ukubaluleka kokhenketho ukuze ukupheliswa kweBrand USA kungabi yinxalenye. kwiinguqulelo ezizayo zohlahlo lwabiwo-mali.”
USimon uthe amalungu anomdla wokubandakanya abameli bawo angazimasa I-Grassroots Congressional Travel Summit e Washington, DC, May 8 ukuba 10, isingathwe yi NTA kunye Southeast Tourism Society kunye Destination Marketing Association International. Imibutho exhasayo yiAmerican Bus Association, American Indian Alaska Native Tourism Association, American Society of Travel Agents, Interactive Travel Services Association, Student Youth Travel Association, US Travel Association, United Motorcoach Association, kunye neWestern States Tourism Policy Council.
I-Brand USA imiselwe ukusungula iphulo layo lokuqala lokuthengisa ngoMeyi. Isidingo somzamo wokuthengisa wesizwe siye sabonakala xa isabelo se-United States semarike yohambo yehlabathi sehla ukusuka kwi-17.3 ekhulwini ngo-2000 ukuya kwi-11.2 ekhulwini ngo-2010.
INTO ONOKUYITHATHA KWELI NQAKU:
- “Losing Brand USA would be a blow to US inbound marketing efforts that are important to creating jobs, boosting the national economy, and helping all of our members who benefit from overseas visitors,” said Lisa Simon, NTA President, “NTA shares the goals of Brand USA and fully supports the organization.
- the Travel Promotion Act of 2010,” said Simon, “This is a good time to re-emphasize the importance of tourism so the elimination of Brand USA will not be part of future versions of the budget.
- But any change in control of the Senate and the White House as a result of the November election would set up a scenario where the bill could become law in 2013.
