I-DOMINICAN REPUBLIC - UMphathiswa wezoKhenketho waseDominican Republic uthathe ingcamango yenethiwekhi yoluntu ukuya kwinqanaba elitsha kunye nephulo labo le-2012 ye-Dominican Republic ye-social media-inspired ad campaign. Ekulandeleni ukuqaliswa okuyimpumelelo kuka-2011 kwewebhusayithi ye-social media-friendly, i-Dominican Republic Ministry of Tourism yazisa iphulo leejelo ezininzi ezinoshicilelo, kwi-intanethi kunye nosasazo oluvelisa ukudibana nabathengi naphi na apho bakhoyo kwihlabathi namhlanje, ukubakhuthaza ukuba babe nentlalontle kwaye babelane ngamava abo angalibalekiyo eDominican Republic.
Ukwakha kwisiseko sabalandeli abasebenzayo kwindawo yokusingwa, iphulo eliguqukayo libonelela ngembono entsha kuluhlu olubanzi lwezinto ezinomtsalane, iindawo zokusingwa, imisebenzi kunye neenkonzo ezifumanekayo kubahambi. Indlela yokuyila emva kweentengiso isebenzisa inethiwekhi yoluntu njengesafobe ukuhambisa umyalezo "Akuyomfuneko ukuba uye kude ukuze ube noluntu," ikhuthaza itegi yeli phulo, "iDominican Republic isondele kakhulu kunokuba ucinga."
“Njengokuba iDominican Republic iqhubeka ikhula, siyahlula indawo esisingise kuyo emnandi kunye nokhenketho olukhulu olunikelwa kukhuphiswano,” utshilo uMagaly Toribio, uSekela Mphathiswa wezoKhenketho kwiRiphabhliki yaseDominican. "Siqinisekisa ukuba eli phulo lihlala lingalibaleki, kodwa liyaqhubeka nokubamba izinto ezinikezelwa yiDominican Republic njengoko imifanekiso enomtsalane yeentengiso ibangela imfuno yamava kunye nokuhamba."
“Iindawo zeTV kunye neentengiso zixhomekeke kumajelo eendaba ezentlalo njengezafobe zokunxibelelana nabanye malunga neholide eDominican Republic. Intsebenziswano yentlalontle iphakamisa iholide njengento efanelekileyo yohlaziyo lwesimo, ngokoqobo kunye nomqondo we-Facebook. Njengoko amandla osasazo lwentlalo engenakuphikiswa, iintengiso zidibanisa itekhnoloji kunye nokunxibelelana kwezentlalo ukwenza ixabiso, ixabiso lokwabelana ngamava akho nabanye, ”wongeze watsho uToribio.
Iwebhusayithi yeDominican Republic ephumelele amabhaso kunye nePhulo leNtlalo lika-2012 zaphuhliswa yi-BVKmeka, i-Dominican Republic yoMphathiswa wezoKhenketho wase-US kunye ne-arhente yokuthengisa yase-Hispanic ukususela ngo-2004. Uyilo lusebenza ngaphandle komthungo kuzo zonke iikhompyutha, ii-iPhones, ii-iPads kunye nezinye izixhobo eziphathwayo, zenza kube lula ngakumbi. ukuxelela abathengi ukuba akukho ndawo ingcono yokusondela kunye nokuhlalisana kubomi bokwenyani kunaseDominican Republic.
Ezi ntengiso ziya kuboniswa kwiimagazini, kusasazwa, kwiibhodi zeNew York Times Square nakwi-intanethi. Iintengiso ezikhethekileyo, ezifumana ingqalelo sele zisasazwe kwi-MEGA, kunye nangexesha leSerie del Caribe.
INTO ONOKUYITHATHA KWELI NQAKU:
- In a follow-up to the successful 2011 launch of the social media-friendly website, the Dominican Republic Ministry of Tourism is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and share their unforgettable experience in Dominican Republic.
- The creative works seamlessly across computers, iPhones, iPads and other mobile devices, making it even easier to tell consumers that there is no better place to get closer and socialize in real life than in Dominican Republic.
- The Dominican Republic Ministry of Tourism has taken the idea of social networking to a new level with their 2012 Dominican Republic social media-inspired ad campaign.
