Ukongeza, i-17% yamadoda avavanyiweyo athi aya kucinga ukusebenzisa izimonyo kwixesha elizayo; Ukucinga ukuba oku kuchanekile, kuya kuphinda kabini ubungakanani bemarike.
Ukusetyenziswa kwangoku okanye umdla onokubakho kumadoda kunye nezithambiso zabo zibonakala zihambelana nobudala njengoko i-73% yamadoda angama-51 + athi ABAYI kucinga ukusebenzisa izithambiso; kunjalo, le HAYI HAYI HAYI isikhundla yaboniswa kuphela 37% amadoda 18-34, ngoko kubonakala ukuba amadoda aselula avulekele ukusebenzisa iimveliso zokuphucula ulusu kuquka creams, mascara, isiseko, bronzer kunye concealer.
Ukufumana amadoda anxibe makeup
Ngelixa uphando lufumanisa ukuba amadoda athenga izinto zokuthambisa ezininzi kunangaphambili, andazi ukuba ahlala phi la madoda…ungawaboni kwizitrato zaseManhattan, kwindawo yam yokuzivocavoca okanye kwiklabhu yam. Nangona amadoda aseMerika eye kade ukuzamkela izithambiso zokuthambisa, izimo zengqondo ziyaguquka ngenxa yengcinezelo yokuphila ngokuvisisana nemilinganiselo yobuhle engekho ngqiqweni. Ukujongana nale nyaniso intsha bachitha izahlulo ezikhulu zomvuzo wabo kwiilipstick, umgubo kunye neekhrimu.
NgokukaBlogger uDavid Yi, uMseki, Ukukhanya Okuhle Kakhulu, i-makeup kunye ne-skincare yamadoda isetyenziselwa "ukuziqhelanisa nokuzikhathalela, kodwa kunye nokubukeka nokuziva ngcono." Uphononongo olwenziwe kwi- TIME nakwi-Cosmopolitan lufumanise ukuba amadoda kusenokwenzeka ukuba angonwabi yinkangeleko yawo njengabafazi. Ukuba izithambiso zinokunceda amadoda njengoko “edume” ukunceda amabhinqa, yindlela ekhawulezayo nelula yokuhlangabezana nengxaki enezicombululo ezimbalwa ezisengqiqweni nezisengqiqweni. UDanny Grey, umseki we-War Paint, (inkampani yase-UK eyasekwa ngo-2019) uthi, "I-Makeup ayisiyoyabasetyhini kuphela .... Yeyakhe wonke umntu oyifunayo. Kwaye ukuba ufuna ibrendi yamadoda ethetha nawe, jonga uF**king epholile kwigumbi lakho lokuhlambela, kwaye umele into engaphezu kweemveliso, sinomqolo wakho. UGrey unika i-makeup yokunceda umzimba wakhe uphazamiseke.
Amadoda, izimonyo kunye nembali
Ukusetyenziswa kwe-makeup ngamadoda akunto intsha. Amadoda amandulo ase-Egypt, kunye nabasetyhini, babenxiba i-kohl ejikeleze amehlo abo, apho uphando lunikezela, inokuba yayine-antibacterial kunye nezinto zokuhombisa. Uyilo lwe-eyeliner yekati lwaqala kwi-Egypt yaMandulo kwaye yayiluphawu lobutyebi. Amadoda anxiba i-eyeliner ejikeleze iliso lonke kwaye anxibe i-pigment ezidleleni zawo ngamabala emilebe asuka kwi-ocher ebomvu.
Ukunxiba i-makeup yayiyindlela yokubonisa ubudoda.
ERoma, amadoda abeka i-pigment ezidleleni kunye nepeyinti kwizikhonkwane zabo ezenziwe ngegazi lehagu kunye namafutha (inkulungwane yokuqala ye-AD). UKumkani uLouis XVI (kwinkulungwane ye-1) wayethe phithi ziiwigi xa wayeqala ukuba nempandla kwiminyaka yakhe yokuqala yama-18. I-Rockstars ihlala idibanisa amehlo abo nge-black liner. Umfana uGeorge wayefake izimonyo ngeminyaka yoo-20. E-Indiya amadoda anxiba i-eyeliner aze amaMaasai e-Afrika apeyinte i-ocher ebomvu ebusweni nasemizimbeni yawo. Amadoda amnyama kunye ne-makeup anxibelelana nezithethe zama-Afrika e-Chad apho amadoda e-Wodaabe agquma ubuso bawo kwi-makeup enqabileyo ukutsala amabhinqa.
Umthwalo
Kukho uxinzelelo olwandayo lokuba "amadoda agcine ubutsha, kwaye ke kubonakala ngathi baya besanda kufuna unyango lobuhle" ngokukaJulie Lipoff MD, unjingalwazi oncedisayo wezonyango lwesikhumba kwiDyunivesithi yasePennsylvania othe waqaphela ukwanda komdla phakathi kwamadoda. kwi-skincare, nangona ingekho kwi-makeup ngokukodwa.
IGeneration Z (abantu abazalwe ekupheleni kweminyaka yoo-1990 nasekuqaleni koo-2000) ngoku bahamba phambili kwinkcubeko kwaye uJaden Smith noLil ZuiVert bayimizekelo. Aba badumileyo bangamadoda babonwa rhoqo benxibe iziketi okanye iiblawuzi njengoko isizukulwana sabo solwelo siqhubela phambili kwaye sivuleleke kunemillennials (1981 ukuya ku-1996). Baphinda bacinge into echaza ubudoda, ukuba kuthetha ukuthini ukuba ngumfana, kwaye wamkele into yokuba ukupeyinta ubuso bakho okanye ukusebenzisa i-skincare akukwenzi ube yindoda encinci.
Ngokwembali, ambalwa amadoda kuye kwafuneka azixhalabise ngezobupolitika zokuthambisa. Ukuba izithambiso ziba yinto eqhelekileyo emadodeni, nangona kunjalo, banokuzifumana bejongene noxinzelelo olufanayo nolwabasetyhini. Ukonyuka kokugxila kwinkangeleko yamadoda kunokuba nefuthe kwimpilo yabo yengqondo njengoko ubungxowankulu bale mihla buphumelela ekusenzeni sizive ngathi asikho ngokwaneleyo.
Ukukhuthaza amadoda ukuba athenge kwaye asebenzise izimonyo, iimpawu ezifana ne-Cover Girl kunye ne-Maybelline zibonise amadoda kwiintengiso zabo.
Uthotho lweTV, Iliso le Queer, wanceda ekupheliseni izinto zokuthambisa zamadoda kwaye u-Jonathan Van Ness wabonisa umntu owayekhuphisana noTom Jackson indlela yokusebenzisa isilungisi sombala ukuthobisa ububomvu bobuso bakhe. Ngomgca we-Boy de Chanel, uTom Ford wenza i-concealer, bronzer kunye ne-brow gel ngokukodwa amadoda.
Uphando lwangoku lucebisa ukuba imibutho yokuthambisa kunye ne-skincare kufuneka ijonge ngakumbi kule meko ikhulayo yamadoda. UGroupon wafumanisa ukuba amadoda aseMelika achitha, kumyinge weedola ezingama-244 ngenyanga kwizinto zokuthambisa, okanye i-2,928 yeedola ngonyaka (i-22% ngaphantsi kwabasetyhini) ngelixa abafazi baseMelika bechitha, kumyinge we-313 yeedola ngenyanga kwizinto zokuthambisa okanye i-3,756 yeedola ngonyaka.
Ehlabathini lonke, amadoda amkela ubuhle bawo
Ehlabathini lonke, imarike yokulungisa amadoda ixabisa i-70 yeebhiliyoni zeedola. Ngo-2020, imarike yokuthambisa yamadoda eJapan ikhule nge-4%, ukuya kwinqanaba le-341 yezigidi zeedola (Intage). I-Hot Pepper Beauty Academy, inqume ukuba amadoda aseJapan, i-15-19 y / o achitha i-$ 51.30 ngenyanga kwizinto zokuthambisa ezisisiseko ngelixa amadoda aneminyaka engama-20 achitha i-$ 49.50 ngenyanga.
Amadoda aseMzantsi Korea achithe i-495.5 yezigidi zeedola kukhathalelo lwesikhumba (2011, Ingxelo ye-CBS) elingana ne-21% yeentengiso zehlabathi, okwenza eli lizwe libe lelona shishini likhulu lokunakekelwa kwesikhumba samadoda kwihlabathi, nangona abemi balo bancinci. I-Amorepacific, eyona nkampani inkulu yezothambiso yaseMzantsi Korea, yafumana ingeniso ngo-2021 ye-4.4 yeebhiliyoni zeedola kwaye ukusebenza bekunyuke nge-136.4% ukuya kwi-298 yezigidi zeedola ezithathwe kwiimpawu zamadoda ali-17, kunye neevenkile ezimbini zeManstudio eSeoul zinikelwe ngokupheleleyo kukhathalelo lwamadoda kunye ne-makeup.
Ukukhula komdla kwi-makeup yamadoda aseMzantsi Korea ngokuyinxenye kuchazwa lukhuphiswano oluqatha lwemisebenzi, ukuqhubela phambili kunye nokuthandana kwinkcubeko apho "imbonakalo ingamandla." Abasetyhini balindele ukuba amadoda athathe ixesha kunye nomzamo wokuthambisa ulusu lwabo. I-Korean Air ibamba iiklasi zokuzilungisa minyaka le zabasebenzi benqwelomoya abangamadoda.
iimveliso
Kwi-2016, uCoty wafumana i-CoverGirl waza wenza imbali ngokusungula, i-CoverBoy, ephethe umculi we-makeup we-YouTube, uJames Charles (oneminyaka eyi-17 ngelo xesha). Ukulandela le ndlela, u-L'Oréal wabhalisa i-blogger yobuhle uManny Gutierrez (Manny MUA) njengobuso bephulo lakhe le-Maybelline Colossal mascara (2017).
NgokukaGuitterez, "... abantu abayiqondi kakuhle indoda enxibe izimonyo njengomntu otshintshe isini okanye umntu ofuna ukuba yindlovukazi, kodwa ayisiyiyo loo nto." Izifundo zokuzihombisa zikaGutierrez kunye nokuphononongwa kwemveliso kutsala ababhalisileyo abamalunga nezigidi ezi-5 kwiphepha lakhe likaYouTube kwaye Iqela le-NPD ligqibe kwelokuba imveliso enye yokumisela umgubo yabona i-40% yotyando kwintengiso emva kokuba uGutierrez eyinyusile kwisitishi sakhe. I-Kiehl iye yathandwa njengophawu lwe-unisex; nangona kunjalo, amadoda ngoku enza i-39% yeentengiso zabo. U-Machine Gun Kelly usanda kubhengeza ukuba usungula umgca we-nail polish unisex.
Yintoni efunwa ngamadoda
Ngokutsho kwe-Ipsos (2022) amadoda aneminyaka eyi-18-34 y/o afuna ukwazi ukuba izithambiso ziza kuphucula njani inkangeleko yabo yomzimba, zibancede bagqume amabala kunye neziphene nendlela, “abafana abanjengam” baya kwamkelwa njani xa benxibe izimonyo. Amadoda aneminyaka engaphezu kwama-51 nawo afuna ukuphucula inkangeleko yawo ngokwasemzimbeni kodwa akakhululekanga xa abanye abantu beqonda ukuba asebenzisa izithambiso kwaye akhangela iindlela ezicacileyo zokuthenga nokusebenzisa iimveliso ezingayi kusongela imvakalelo yawo yobudoda.
Amadoda, asele “enenkqubo,” kusenokwenzeka ukuba aqhubeke nenkqubo yawo yokuhombisa. Umceli mngeni uya kuba kukuqinisekisa iimarike zamadoda eziseleyo ukuba iimveliso sele zihamba phambili; nangona kunjalo, kuya kuthatha inzame edibeneyo yokuzifaka ezivenkileni okanye uku-odola izinto ze-intanethi ezifana nokuhlamba umzimba, ukuhlamba ubuso, ukutshiza umzimba, kunye nezinye iimveliso zokuzilungisa. Iinzame zentengiso ziya kufuneka zingajongi kuphela iimfuno kunye nolindelo lwale marike kodwa lukhuthaze uphawu ngokwandisa imbono yomthengi ngobudoda, ukwandisa ukuzithemba kwakhe kunye nokuzithemba.
"Eyona nto ilungileyo kukubukeka kwendalo, kodwa kuthatha i-makeup ukuze ubukeke wendalo." -UCalvin Klein
Ishishini lobuhle (kubandakanya ukhathalelo lwesikhumba, izithambiso zemibala, ukhathalelo lweenwele, iziqholo, kunye nokhathalelo lobuqu) liye lachatshazelwa ziintlekele ze-COVID-19. Ekuqaleni kobhubhane, ukuthengisa kwehlile kwaye iivenkile ezininzi zavalwa.
Ishishini liphendule ngokutshintsha imveliso ukuvelisa izicoci zezandla kunye neearhente zokucoca, ukubonelela ngenkonzo yobuhle yasimahla kubasebenzi abaphendulayo abaphambili, ukuhambisa ukuthengisa kumathuba e-intanethi kunye nokwandisa imfundo, ulwazi kunye nonyuselo ngemidiya yoluntu.
Ukubaluleka kweshishini akunakujongelwa phantsi njengoko livelisa iibhiliyoni zeentengiso ngonyaka, lijongene nezigidi zemisebenzi (ngokuthe ngqo nangokungathanga ngqo) kwaye iyinjini yoqoqosho lwehlabathi.
Ubhubhani uguqule inkcazo "yobuhle," ibenze ukuba bube kwihlabathi liphela, bunwenwe kwaye budityaniswe nemvakalelo yomntu yokuziva nempilo entle.
Ukujongana neli candelo lezoqoqosho elinamandla, umbhali uye waphuhlisa olu luhlu lwamacandelo amathathu. Olu chungechunge lujonga emva komkhusane ukumisela imeko yangoku yoshishino.
1. Xa ungathandabuzi, Nxiba eBomvu, ”uBill Blass: Isalathiso seNtonga yoMlebe
2. Nxiba izimonyo okanye akukho nto: Abasetyhini - kwindlela yethu
3. Amadoda Okwenyani Anxiba I-Makeup
© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.
