(eTN) - “IMarkEvent” yindawo yomboniso entsha nenobuchule enikezelwe ngokupheleleyo kumsitho njengesixhobo sokuthengisa. Eyilwe kwaye ilawulwa yiphephancwadi le-P5, iya kudibanisa abathengisi abancinci nabangalindelekanga kulwakhiwo olukhuthaza ukusebenzisana nokwabelana.
I-BTC 2011, umboniso wezorhwebo wase-Italiyane kwimisitho, iintlanganiso, iinkomfa, kunye nomzi mveliso wokuhamba ngenkuthazo, oza kubakho eFiera di Rimini Exhibiton Centre ngoJuni 30-Julayi 1, 2011, ibhengeza iprojekthi ngokubambisana neStratego, indibaniselwano. inkampani yonxibelelwano epapasha i-P5, imagazini evala iminyhadala yehlabathi kunye naleyo yentengiso kunye nonxibelelwano.
I-hub yeprojekthi yi-MarkEvent, indawo entsha kunye nomboniso omtsha onikezelwa yi-BTC kulo mcimbi njengesixhobo sokuthengisa. Eyilwe kwaye ilawulwa yi-P5, indawo ye-MarkEvent idibanisa uthotho lwabathengisi abaziwayo (okanye abangalindelekanga) abakwaziyo ukutshintsha umcimbi ube sisixhobo sentengiso.
Indawo yeMarkEvent inikezelwe kubathengi benkampani, ngakumbi abaphathi bemisitho kunye nabaphathi bezentengiso kunye nonxibelelwano, nakubanikezeli ngeenkonzo, ezinje ngeehotele, iiarhente zemisitho, iiarhente zenkuthazo, kunye neePCO, eziza kuba nakho ukufumana izimvo ezintsha kunye nezisombululo apho.
I-MarkEvent icwangciswe kwiindawo ezine ezinkulu ezihambelana nomsitho: unxibelelwano (kunye nabathengisi bezixhobo zokwenza nokusasaza umyalezo kwezona ndlela zilungileyo); ukuthengisa (abathengisi be-geo-marketing kunye nezixhobo zentengiso encinci); Itekhnoloji (abathengisi abonyusa umyalezo womsitho ngezixhobo ezidijithali); kunye nolwazi lweemvakalelo (abathengisi beemveliso kunye neenkonzo ezinceda ukuhambisa umyalezo womsitho ngaphakathi kwesakhelo seemvakalelo).
Ngaphakathi kwi-MarkEvent, ezi ndawo zine-macro zicwangciswe njengendawo epheleleyo enika iindwendwe amava olwelo, apho kungekho nto inikwa ukubalasela kwezinye. Inendawo encinci yokuhlangana apho ababonisi banokwabelana ngolwazi lwabo kunye neendwendwe ngaphandle kwezithintelo ngokwexesha okanye umxholo: indawo yokunxibelelana, ukunxibelelana, kunye nengxoxo-mpikiswano enoluvo lokuphumla (unxibelelwano oluthe tyaba) kunye negunya igumbi lenkomfa (unxibelelwano nkqo).
"Intsebenziswano ne-P5 yinxalenye yeprojekthi yokusondeza i-BTC kwimarike yemisitho, i-75% yayo ngoku ikhuthazwa licandelo leziko," utshilo uGabriella Ghigi, umphathi womboniso we-BTC, "Uluntu luka-P5 lolweli candelo, IMarkEvent yenzelwe ngokukodwa. Silindele ukuba intsebenziswano ne-P5 kunye nomxholo omkhulu onikezelwa kwi-BTC 2011 kukhokelela kukonyuka okukhulu kwamanani abatyeleli. ”
"Ndiyakholelwa ukuba i-BTC 2011 izakubona utshintsho lwezixhobo xa kuthelekiswa neminyaka edlulileyo," utshilo uLuigi D'Urso, umlawuli weStratego kunye nomhleli oyintloko kwi-P5, "Iinjongo zokubandakanya abadlali abavela kwiindawo zentengiso kunye nonxibelelwano nokwandisa umboniso Umda ukhokelela kuphuhliso olutsha. Oku kubandakanya indawo yeMarkEvent esiyiququzelelayo, eya kuthi ibonise ababonisi abakwaziyo ukukhulisa ukusebenza komsitho. Uphuhliso olutsha olucetyiweyo luyakwenza ukuba i-BTC ibe yindawo etyebileyo nethembekileyo kwindawo yentengiso yeentlanganiso. ”
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INTO ONOKUYITHATHA KWELI NQAKU:
- I-BTC 2011, umboniso wezorhwebo wase-Italiyane kwimisitho, iintlanganiso, iinkomfa, kunye nomzi mveliso wokuhamba ngenkuthazo, oza kubakho eFiera di Rimini Exhibiton Centre ngoJuni 30-Julayi 1, 2011, ibhengeza iprojekthi ngokubambisana neStratego, indibaniselwano. inkampani yonxibelelwano epapasha i-P5, imagazini evala iminyhadala yehlabathi kunye naleyo yentengiso kunye nonxibelelwano.
- “I believe that BTC 2011 will see a change in gear compared with previous years,” commented Luigi D'Urso, director of Stratego and editor in chief of P5, “The objectives of involving players from the marketing and communication areas and widening the show's scope are leading to significant new developments.
- “The partnership with P5 is part of the project to bring BTC closer to the events market, 75% of which is now promoted by the corporate segment,” said Gabriella Ghigi, BTC exhibition manager, “P5's public belongs to this segment, for which The MarkEvent has been specifically designed.
