Iindleko eziphantsi zokhetho ezifunekayo kwi-Gen Z kunye nabahambi beMillennial

Ngabantu beebhiliyoni ezimbini abathatha iiholide phakathi kweminyaka engama-25 ukuya kwengama-34 ngo-2021, eyesibini iphezulu kwinani labo bathatha iiholide, emva kweminyaka engama-35 ukuya kwengama-49, iinkampani zokuhamba nezokhenketho kufuneka zijolise kumawakawaka kunye neGen Z kunye neminikelo kude namaxesha ehlobo axakekileyo adala. ixabiso lemali kunye namava okwenene.

Abahlalutyi bamashishini abaphambili baqaphela ukuba igalelo elibalulekileyo malunga nokuba kutheni kukho abantu abaninzi abathatha iiholide kwi-25-34 yeminyaka yobudala kukukwazi ukuhamba ngexesha lexesha elingekho phezulu. Abaninzi abaselula Iminyaka eliwaka kunye nabahambi beGen Z ababinabantwana okanye baluxanduva olukhulu ngokwezibophelelo zengqesho nezemali.

Ngamaxabiso eenqwelomoya kunye neendawo zokuhlala zingabizi kakhulu ngamaxesha emfuno ephantsi, uninzi lwabahambi abancinci iYurophu, umzekelo, uya kudla iholide kumazwe ngamazwe ngoMatshi okanye ngoNovemba. Ukuba abathwali beendleko eziphantsi (LCCs) kunye nababoneleli ngendawo yokuhlala yohlahlo lwabiwo-mali babonelela ngamaxabiso aphantsi, banokuhamba nangaphezu kwexesha elinye ngamaxesha angekho phezulu ngonyaka omnye.

Uhambo olungekho phezulu lunokubonelela ngamanqanaba aphezulu okunyaniseka kunye nobuntu. Ngokwe-Q1 2021 Consumer Survey, i-27% ye-Gen Z kunye ne-26% yeminyaka eyi-millennials yathi 'bahlala' bephenjelelwa yindlela imveliso okanye inkonzo elungiselelwe ngayo iimfuno kunye nobuntu babo. Ezi yayizezona pesenti zimbini ziphezulu xa kuthelekiswa namaqela obudala aseleyo aphendule kulo mbuzo.

Ngexesha leenyanga zencopho yokhenketho kwiindawo ezisele zimisiwe, amanani abatyeleli aya kuhlala esodlula inani labahlali bendawo, kwaye yonke imiba yeziseko zokhenketho iya kuxinana. Kwiinyanga ezingenasiphelo, abahambi banokuba nonxibelelwano olunentsingiselo kunye nabahlali kwaye babe namava enkcubeko kunye nemitsalane yendalo ngendlela esondeleyo ngenxa yokuxinana okuncinci. Oku kuvumela amava angcono ngokubanzi kunye nembono eyakhayo yendawo ekuyiwa kuyo.

Njengoko iindawo ekusingwa kuzo kunye neenkampani zokuhamba ziqhubeka nokuchacha kulo bhubhani, abahambi abancinci banokuhamba ngokulula kwiinyanga ezingekho phantsi kwencopho kufuneka bajolise kwiindleko eziphantsi kunye namava okwenyani. Oku kuya kunciphisa impembelelo yexesha kunye nokunyusa ingeniso.