Owokuqala kunye nokuphela kwe-Italian LGBTQ + umkhenkethi uphuma kwiminyaka emi-2 enzima kakhulu enomfanekiso omtsha wenkampani kunye nokhenketho olutsha, olulungele ukwamkela ukubuyiswa kwemarike yase-US.

Sele iyiminyaka eli-15 okoko u-Alessio Virgili, i-CEO, kunye no-Andrea Cosimi, i-COO, ye-Sonders & Beach, baseka uphawu lwe-Quiiky Viaggi, umkhenkethi osebenza ngokukodwa kwi-LGBTQ + kukhenketho. Kuthe kusenjalo ke kwimarike eItali, kunye noosomashishini aba-2 baqonda ukuba banobunzima bokufumana iimveliso zokhenketho ezenzelwe eli qela ekujoliswe kulo.

Omnye unokucinga ngemiqobo ekudaleni uphawu lolu hlobo - ukukhangela indawo efanelekileyo yokuhlala, iindawo zokundwendwela ezinikezelweyo, kunye nesidingo soqeqesho olufanelekileyo lwabasebenzi.

eTN: UQuiky woyise njani ingxaki?

UAndrea Cosimi: Quiky yazalwa ngolwakhiwo lwenyani lwemveliso ngokukhangelwa kwababhaleli bamazwe ngamazwe abakhethekileyo koko kujoliswe kuko ngoqeqesho lwee-arhente zohambo apho ikhathalogu enemveliso ezingapapashwanga yacetywa okokuqala.

eTN: Yathini impendulo yemalike kwiimveliso zokhenketho ezingapapashwanga?

UAndrea: Abaninzi babeza kuQuiiky kwimiboniso yezorhwebo, kwaye ngokuhamba kwexesha, ukuthembela kuye kwanda ngokusabalalisa okubala ngokumalunga ne-3,000 yee-arhente zokuhamba eziye zadibana nomsebenzi, apho ubuncinane i-500 ibulela ngokunyanisekileyo kwiintlanganiso ezininzi eziququzelelwe kunye. kwi-LGBTQ+ imibutho yokhenketho enobubele.

eTN: Nondoqo weqhinga?

UAndrea: Inyathelo elikhulu elithathwe nguQuiiky linike i-Italiya umfanekiso ohlukileyo kwihlabathi kunye nokudalwa kwe "Untold History Tours" - uhambo oluya e-Italy oluxelela ibali lenkcubeko ye-LGBTQ + eyaziwayo kubutyebi belifa lenkcubeko yaseNtaliyane; ukhenketho olujolise kubungqina bembali obungenakubalwa bamagcisa amakhulu ahlala efihliwe. Amajelo eendaba kwihlabathi jikelele ayixela ukusuka kwiNew York Times ukuya kwiBBC.

Olu dumo luye lwavumela ukunikezelwa kwemarike yasekhaya ukuba ilingane neyomhlaba jikelele ngokudala iindlela ezilungelelanisiweyo kunye namava okulandelela iingcambu zenkcubeko ze-LGBTQ + ngeendawo, imisebenzi yobugcisa, iimpawu ze-iconic, ukudibana noluntu lwe-LGBTQ + lwendawo.

Alessio Virgili: Namhlanje, umsila omude wemarike yezokhenketho oye wabona ukuzalwa kwemarike entsha ye-niche iye yafumana ukutyebisa kunye nokwandiswa - iimfuno kunye nemikhwa yalo mhambi othile iyanda kakhulu, kwakhona ngenxa yokufunyanwa kwamalungelo amatsha akhokelela ukukhula kwezibini ezitshatileyo kunye nabantwana.

eTN: Ngubani oxhasa le marike?

UAndrea: Ukhenketho lwe-LGBTQ + luvela kubantu abangatshatanga, kwiintsapho ze-rainbow, kwi-honeymoons, kubadlali bezemidlalo, kwaye, ngokuqinisekileyo, kwi-LGBTQ + iminyhadala. Utshintsho lwaqina kwiminyaka emi-2 enzima, apho uQuiiky womelela ngenxa yokufowunelwa kwenkxaso evela kwiFinlombarda kunye neMilan Chamber of Commerce, eyamvumela ukuba atyale imali engaphezulu kwe-150,000 euros kwimikhankaso yokukhuthaza kunye nokuthengisa, kunye nakwidijithali. ukuphuhliswa kwe-quiiky.com portal.

eTN: Ubungqina bukaQuiiky ukusukela oko wazalwa, ngokuka-Alessandro Cecchi Paone, intatheli, utitshala waseyunivesithi, nonxibelelanisi ngezenzululwazi, uhlomle ngesikhumbuzo seminyaka kaQuiiky.

UAlessandro Cecchi Paone: Kwasekuqaleni nje, iSonders & Beach yandixhasa, yiyo loo nto ndingunozakuzaku weQuiiky, ngenkalipho uAlessio Virgili noAndrea Cosimi ababenayo kutyalo-mali kweli lizwe lisemva ngokwenyani xa lithelekiswa namanye, apho ukhenketho lwe-LGBTQ + lusebenza khona. yinto eqhelekileyo ngokupheleleyo kwaye ayiyodwa.

Ukhenketho lwe-LGBTQ + ludibanisa ukuqatshelwa kwesidima kunye namalungelo kunye nethuba loshishino - e-Italy, ngelishwa, ayikachazwa ngokuyinxenye.

I-eTN: U-2022 lusuku lokuzalwa olubalulekileyo lukaQuiiky.

UGiovanna Ceccherini (Umphathi weBrand eQuiiky): U-2022 ujongeka njengonyaka wokuqalisa kwakhona kweQuiiky. Sibona ukubuyiswa kwekhonkrithi kokungenayo, ngakumbi kwimakethi ye-LGBTQ+ yaseMelika. Izicelo zokubhukisha zibonisa umdla ohlaziyiweyo wohambo lweqela kwiinyanga zasehlotyeni.

eTN: Ngokuqinisekileyo ukuyekwa kwemithetho yokuqulatha lo bhubhani, ekulindeleke entwasahlobo-ehlotyeni, kufaka ukuzithemba kubakhenkethi.

Giovanna: Ukufunyanwa kwakhona kwecandelo lokuhamba ngenqanawa elinikezelwe koko kujoliswe kuko nako kuvelisa izicelo zeenkonzo ezinomdla kakhulu emhlabeni.

Ekuvaleni

I-Quiiky kulo nyaka igxininise utyalo-mali lwayo kwimarike yaseMntla yaseMelika ukuphakamisa ulwazi ngendawo yokuya e-Italy, kunyaka apho iMilan iya kuba sisihlalo seNgqungquthela yeZizwe ngezizwe ze-IGLTA, isiganeko esikhulu sehlabathi kweli candelo, ekulindeleke iminyaka emininzi. Ngenxa yale njongo uQuiiky uye wadala ukhenketho lweqela elijolise kwi-gay eSicily, kuNxweme lwe-Amalfi oludityaniswe neNaples kunye nePompeii, yaseMilan, iVenice, iFlorence, kunye nolunye olunikezelwe kwiindawo zefilimu yehlelo.

Iindaba ezingakumbi malunga ne-LBGTQ+

INTO ONOKUYITHATHA KWELI NQAKU:

A mutation was frozen in 2 difficult years, in which Quiiky was strengthened thanks to a call for support from Finlombarda and the Milan Chamber of Commerce, which allowed him an investment of over 150,000 euros in promotion and marketing campaigns, as well as in the digital development of the quiiky.
Beach had my support, and this is why I am a Quiiky ambassador, for the courage that Alessio Virgili and Andrea Cosimi had in investing in this country that is truly backward compared to others, where LGBTQ+ tour operating is completely normal and not an exception.
Quiiky was born with the actual construction of the product through the search for international correspondents specializing in the target through training for travel agencies to which a catalog with unpublished products was proposed for the first time.