Izixeko ezisindleka imisitho yezemidlalo efana neeOlimpiki kufuneka zithathele ingqalelo ilifa lexesha elide lokusingathwa, endaweni yokugxila ekunyuseni ngoko nangoko kumanani abatyeleli, abadlali bephaneli kwi. WTN London 2023 baxelelwe namhlanje.
Kwiseshoni enesihloko esithi “Ukuphumelela iGolide – kutheni imicimbi, iminyhadala kunye nemidlalo ibalulekile”, uJoss Croft, iCEO ye UK Inbound, ucebise izixeko namazwe aza kusingatha le ndibano ukuba “acinge ngelifa ngaphambi kokuba lenzeke” aze acinge ukuba lifanele libe yintoni ilifa.
Wathi iLondon ibamba i-Olimpiki ye-Olimpiki kunye neParalympics ye-2012 "ayizange ihambelane" ne-brand yase-UK, emalunga nelifa lemveli, imbali, isithethe kunokugqwesa kwezemidlalo, ngoko ke ilifa lalimalunga nokutshintsha iimbono. Ngokwahlukileyo koko, ukusingathwa kweLiverpool kwe-Eurovision, yayikwi-brand ye-Liverpool - ebandakanya, ilifa lomculo olomeleleyo, elinonyamezelo.
"I-Eurovision yayilungele ukomeleza kwangoko kwaye yomeleza into emalunga neLiverpool. Kodwa i-UK isingatha iiOlimpiki itshintshe iimbono ezininzi ezimbi nge-UK, ”utshilo.
Ukumthelela kwiphaneli nguChristophe Decloux, i-CEO, iBhodi yezoKhenketho kwiNgingqi yaseParis. I-Paris isingathe imidlalo yowama-2024, kunye nelifa elinye ajonge ukuba iParis ibe yenye yezona ndawo “zigqwesileyo” zokhenketho ngokokwaneliseka kwabathengi, kunokuba ibe yenye yezona “zinkulu” ngomthamo.
“IParis izakutshintsha ibengcono njengendawo ekusingwa kuyo ngenxa yemidlalo,” utshilo. “Utyelelo oluphindaphindiweyo lubalulekile kuthi, kwaye sakha iindlela ezintsha zokuba namava eParis. Iindwendwe ngo-2025 ziya kubuyela eParis eyahlukileyo.
IAccor yenye yezona hotele zinkulu eParis. U-Stuart Wareman, amava e-SVP ehlabathi jikelele, iMisitho kunye neNkxaso yayijonge phambili kwishishini elongezelelweyo eliza kuzisa ukutya kunye nesiselo eliseParis, imisebenzi yokuhlamba impahla kunye neeyunithi zokutya. Kodwa kwishishini lehotele elingundoqo, i-KPI yakhe engundoqo sisabelo semarike.
“Kufuneka sikwazi ukugcwalisa amagumbi kodwa eyona nto ibalulekileyo yindlela esenza ngayo xa kuthelekiswa nezinye iihotele, utshilo.
Ukwaveze ingongoma yokuba ilifa lokusindleka iMidlalo yeeParalympic kufuneka libe “ngunobangela wotshintsho kwaye livuleleke kukhenketho.” Wongeze ukuba i-Accor iqeqesha abanikazi beehotele ukuba bazi ngakumbi ngeemfuno zeli candelo labathengi ngaphambi kweParis ka-2025.
Imisitho yamashishini amancinci nawo angasetyenziselwa ukwakha uphawu lwendawo ekuyiwa kuyo. UCroft ukhankanye indawo yase-UK ebizwa ngokuba yi-“Golden Triangle” – indawo ephakathi kweLondon, iOxford neCambridge – esiba liziko lamashishini ezenzululwazi ngobomi. Ngokusindleka imisitho yenzululwazi yobomi kwindawo leyo, imbono iyomelezwa kwaye i-hub iba ngakumbi.
Isilumkiso koku, nangona kunjalo, kukuba imisitho yoshishino iphantsi kokudodobala koqoqosho. Ngokungafaniyo nemidlalo emikhulu ethi, ngokukaWareham, “ibubungqina bokudodobala koqoqosho”.
eTurboNews liqabane leendaba le Intengiso yeHlabathi yoKhenketho (I-WTM).
INTO ONOKUYITHATHA KWELI NQAKU:
- Paris is hosting the 2024 games, and one legacy that he is aiming for Paris to become one of the “best” tourism destinations in terms of customer satisfaction, rather than one of the “biggest” by volume.
- In a session entitled “Winning Gold – why events, festivals and sport matter”, Joss Croft, CEO of UK Inbound, advised host cities and countries “to think about the legacy before it happens” and to consider what the legacy should be.
- Izixeko ezisindleka imisitho yezemidlalo efana neeOlimpiki kufuneka zithathele ingqalelo ilifa lexesha elide lokusingathwa, endaweni yokugxila ekunyuseni ngoko nangoko kumanani abatyeleli, abadlali bephaneli kwi. WTN London 2023 were told today.
