Ababonisi be-5500 abavela kumazwe angama-169 babonise iindawo zabo kunye nabachaphazelekayo eMesse Berlin kule veki, eyona ndawo inkulu kwi-Fairground yaseJamani yaseBerlin.
Ngaphezu kweminyaka engama-50 igama elithi ITB belimile kwihlabathi jikelele kulwazi lweshishini, uthungelwano kunye nemisitho yokumisela. Rhoqo ngonyaka ngoMatshi ihlabathi lokhenketho lwamazwe ngamazwe lihlanganisana kowona mboniso mkhulu worhwebo wokhenketho ehlabathini- i I-ITB Berlin.
Oku bekuyinyani kude kube ngu-2020, xa i-COVID yothusa umhlaba kwaye yahlasela icandelo lezokhenketho kunye nokhenketho kwindawo yalo.
Njengoko kuxelwe kwangaphambili ngu eTurboNews ngoFebruwari 2020 ITB 2020 yarhoxiswa. Ababonisi abaninzi baphulukene nemali eninzi etyaliwe ngenxa yoloyiso lokuqala olukhulu lwentsholongwane ye-COVID-19 xa yaqala ukubulawa kwayo eYurophu.
Emva kweminyaka emi-2 yokuvalwa kunye nezithintelo zokuhamba, umhlaba wawunethemba lokudibana kwakhona e-IMEX eBerlin ngo-2022. UMesse Berlin wayicima i-ITB 2022 ngoDisemba ka-2021.
Ekugqibeleni ngo-2023 kwaye ukusuka nge-5-8 ka-Matshi 2023 yayilixesha lokuhamba kunye nokhenketho ukuba badibane kwakhona eBerlin. Imincili yehlabathi eyenziwe ngokukodwa abantu bakudala ababeyazi i-ITB yokukhwela iinqwelomoya, oololiwe kunye neemoto ukuya eBerlin kwakhona.
Kwakumnandi, kodwa izinto eziphambili zazingekho okanye zitshintshile.
Esikhundleni seentsuku ezi-5, i-ITB yenzeka ngeentsuku ezi-3 kuphela kwiveki ephelileyo. Ukuthatha inxaxheba komthengi ngomhla we-4 kunye ne-5th ye-ITB yashiywa ngaphandle kwaye yacinywa.
Ngomhla wesi-3 uninzi lweeholo bezisele zingenamntu kwangemva kwemini, kodwa kusuku lokuqala kwaye kancinci nangomhla wesi-2 zazikhula, zidlamkile kwaye “iWiedersehen” ziinkokeli zokhenketho.
Xa behamba kwiiholo, iindwendwe zazixinga kwezinye iiholo zemiboniso zazingenamntu.
Iindawo zokuya ezifana neRussia, iNorth Korea kunye nezinye ezininzi zazilahlekile, kunye ne-Ukraine eya kuyo kwaye ithandwa. Ezopolitiko nemfazwe zaba ngunobangela.
Inguqulelo encinci yobukho baseMntla Melika yabonisa ukuba abantu baseMelika abayihoyanga i-ITB ngo-2023 ubukhulu becala.
Abo babekho bathi bakuvuyele ukubuyela eBerlin.
ISaudi Arabia yaya okokuqala kwaye yakhanya ngokungafaniyo nenye indawo ekuyiwa kuyo. Ubukumkani kunye nombono wabo wama-2030 wokutshintsha ukuxhomekeka kwe-oyile kunye nokhenketho kunye namanye amashishini avela kumdlali omtsha ukuya kwenye yezona nkokeli zibalulekileyo kuhambo kunye nokhenketho kwiminyaka emi-3 i-ITB yarhoxiswa, kwaye i-COVID yathatha indawo yoshishino.
Umphathiswa wezoKhenketho waseSaudi wayeyeyona nkwenkwezi yokwenyani ye-ITB, kodwa wasebenza ngokuzolileyo ngasemva, kwaye wonke umphathiswa okhoyo wayelangazelela ukudibana naye.
Ezo zibonwe zikhokela ukhenketho kulo lonke ubhubhani we-COVID, njengeSaudi Arabia, Jamaica, Barbados, Seychelles, Montenegro, Spain, okanye amanye amazwe aseAfrika ayexakekile kunangaphambili.
Amabhaso ahlala ethandwa kwaye kwakukho amathuba amaninzi okunconywa ngexesha le-ITB.
Ii-MOU zatyikitywa, Kuquka i World Tourism Network I-MOU kunye ne-SUnx Malta ifikelela kumazwe angama-40 amancinci aphuhlileyo.
IGeorgia yakhanya kubusuku bangaphambi kokuvula ngomdlalo okumgangatho wehlabathi, intetho yenkulumbuso, kunye nomntu ozidlayo waseGeorgia UNWTO UNobhala-Jikelele wehlabathi, iGeorgia yiYurophu ixesha elide kunalo naliphi na ilizwe. Umyalezo wawusithi iGeorgia yayikulungele ukujoyina i-European Union.
I-ajenda yezopolitiko ecacileyo kunye ne-PR efunekayo yenza ukuba abantu baseGeorgia batyale imali kakhulu ukuba babe lilizwe elisemthethweni elibamba i-ITB, kodwa ukujongana noshicilelo ngeenkokeli zabo kwakungeyona inketho.
Imibuzo emininzi kakhulu ibinokwenza ukuba isimbo saseYurophu sivuleleke kumajelo eendaba ibe ngumsebenzi oyingozi kumnyhadala we-ITB. Iindaba zamazwe ngamazwe zinike ingxelo malunga nokunciphisa okutsha kweGeorgia kumajelo eendaba angaphandle. Oku kwakungeyona nto i-vice-chancellor yaseJamani eyayifuna ukuyibona xa iqinisekisa ukuba iGeorgia yayiyi-100% yaseYurophu. Ibiyimibhiyozo nexesha lokuzincoma kumxhasi.
Okumangalisayo kukuba ubusuku bepati yaseGeorgia ePanoramapunkt eBerlin yakhonza iwayini ebalaseleyo yaseGeorgia, kodwa ulonwabo yayiyiJazz kwaye yayingeyiyo indwendwe zomculo ezimnandi zaseGeorgia ezazinokudanisa kwindawo yokutyela yaseGeorgia okanye ibha - umphefumlo waseGeorgia ububele wawungekho igumbi.
Ngubani owayelahlekile ngobusuku baseGeorgia? Ubunkokeli boKhenketho baseGeorgia, kunye ne UNWTO UNobhala-Jikelele wahlala - akukho mibuzo iphendulwayo.
Uhambo lwaseBerlin kunye nabachaphazelekayo bezokhenketho babenethemba lengeniso yerekhodi ngexesha le-ITB, kodwa kwakukho ukuphoxeka.
Iihotele zazisafumaneka lula, ukufumana iteksi kwakungeyongxaki, yaye iivenkile zokutyela zazineetafile ezininzi ezivuliweyo.
I-ITB yayiza kuba lithuba lokubonisa iBerlin, kwaye ibonise iJamani, KUNYE nokuvumela ababonisi babonise umhambi waseJamani.
Eli thuba lashiywa ngaphandle kwi-ITB.
Uninzi lwabanini bamatikiti e-ITB bangene baphuma ngaphakathi nangaphandle kweeyure ezingama-24 okanye ezingama-48, phantse wonke umntu ohlala eBerlin wayesazi nge-ITB.
Izigidi zee-Euro kwi-PR kunye namathuba okuthengisa kumazwe abonisayo kunye nabachaphazelekayo akazange ahoywe kwaye apheliswe. Akukacaci ukuba ukubonakalisa kwi-ITB 2023 bekuyimali encinci kakhulu xa kuthelekiswa nomboniso wokugqibela ngo-2019 ukuthethelela ukonga ngokuvumela ukungahoyi abathengi.
Kwakumnandi ukuba i-ITB ibuye ibeke isiphelo sezengqondo kubusuku obubi be-COVID, kodwa ixesha elitsha eline-zoom, ukucinywa kwamathuba kunye nokuvala imithombo yeendaba yehlabathi kuye kwaba yinto yokwenyani- nakwisixeko saseBerlin.
I-ITB Berlin 2024 ukusuka nge-5-7 kaMatshi ngoku ikwisicwangciso, masithembe ukuba u-2023 uya kuba sisifundo sokwakha.
Siyathemba ukuba amagosa aseBerlin azakuthatha ithuba ngo-2024 kwaye akhe malunga ne-IMEX ukubonisa isixeko kunye nelizwe kunye nokukhuthaza ukuhlala usuku olongezelelweyo.
World Tourism Network ilungele ukubhiyozela iminyaka yayo emi-4 okanye ukuvuselela uhambo ngo-2024. WTN yaqala ecaleni kwe-ITB Berlin erhoxisiweyo eGrand Hyatt Berlin ngoMatshi ka-2020 kwaye ngoku inamalungu kumazwe ali-130.
