Ukusebenza kwamazwe
Ngokwendlela yokusebenza, ezo zaseYurophu zibalaseleyo kwinani leentlanganiso zamazwe ngamazwe ezikhuthazwa yimibutho. Kwi-Top 20 Destination Performance Index ye-International Congress and Convention Association (ICCA), i-70% yamazwe kunye ne-80% yezixeko ziindawo zaseYurophu. Amazwe aseAsia (15%) kunye namazwe aseMntla Melika (10%) alandela, ngelixa i-Oceania, emelwe yi-Australia, inesabelo semarike ye-5%. ISpain itsiba iindawo ezi-2 xa kuthelekiswa nowama-2019 kwaye ibe yindawo yesibini ekusingwa kuyo iintlanganiso kwihlabathi liphela emva kwe-United States ehlala iqinile kwindawo yokuqala ngenani leenkomfa ezisindlekwe. Emva kokuba iJamani ikwindawo yesi-3 kunye neFransi kwindawo yesi-4, i-Italiya ngo-2021 ifumana indawo yesi-5, idlula i-United Kingdom eyehla kwindawo enye xa kuthelekiswa no-2019.
Uluhlu lwezixeko
Kwinqanaba lezixeko, iRoma ingena kwizikhundla eziphezulu ze-20 kwaye ikwindawo ye-16. Kwi-2021, iziganeko ze-86,438 kubukho okanye kwifomathi ye-hybrid ebanjelwe e-Italy ngokukhula kwe-23.7% xa kuthelekiswa ne-2020, kubathathi-nxaxheba be-4,585,433 (+ 14.7% ngo-2020). Umyinge wexesha leziganeko kwakuyientsuku ze-1.34, ngokuhambelana ne-2020 (1.36).
I-52.5% yeendawo zenkongolo kunye nemisitho iseMantla, i-25.5% kwiZiko, i-13.9% eMzantsi, kunye ne-8.1% kwiziqithi. UMntla ubambe i-65.2% yemisitho yesizwe ngokunyuka komyinge wama-29.0% ngo-2020.
Iihotele zenkomfa, ezimele i-68.4% yazo zonke iindawo ezihlalutywayo, zichaza i-72.8% yeziganeko ezipheleleyo (idatha evela kwi-Italian Observatory of Congresses kunye neziganeko - i-Oice - Federcongressi).
Iziqinisekiso zomgangatho
Ngokubhekiselele kwiziqinisekiso ezisemgangathweni ezisekelwe kwimigangatho yamazwe ngamazwe, i-22% yeendawo eziphendulayo ENIT/ Uphando lwePtsclass, lunesinye ubuncinane: i-16.3% inesatifikethi esinye kuphela, i-3.1% inesibini, kwaye i-1 ine-1% yezintathu, ngelixa i-1.5% ifumene izatifikethi ezine okanye ngaphezulu ezahlukeneyo.
Xa kuthathelwa ingqalelo iintlobo ngeentlobo zeendawo, i-26.7% yamaziko enkongolo kunye neendawo zemiboniso zenkongolo zinesiqinisekiso esinye ubuncinane, zilandelwa ziihotele ezinamagumbi okuhlanganisana (25.7%), ezinye iindawo (18.5%) kunye namakhaya embali (8.9%).
Inkcitho yamazwe ngamazwe
Ngo-2021, inkcitho yamazwe ngamazwe kwiihambo zoshishino ukuya e-Italy ngo-2021, malunga ne-4.3 yeebhiliyoni zee-euro (+ 50.8% ngo-2020), ikhule ngaphezu kweeholide (+ 16.8%). Kukho izigidi ezili-10.8 zabakhenkethi bamazwe ngamazwe abaya e-Itali ngenxa yezizathu zoshishino ngo-2021 (+ 18.2% ngo-2020) malunga nobusuku obungama-33 ezigidi (+ 16.7%) (Umthombo: I-Ofisi yeZifundo kwidatha ye-Banca yase-Itali).
Kwiinyanga zokuqala ze-6 ze-2022, abahambi abavela phesheya ukuya e-Italy ngenxa yezizathu zomsebenzi bachitha phantse i-3 yezigidigidi zee-euro (umthombo: iSebe loPhando kwidatha yethutyana evela kwiBhanki yase-Italy - 2022).
Amandla ngo-2026
Icandelo le-MICE liya kufumana amandla exesha elidlulileyo kwi-2026. "Impumelelo ye iintlanganiso zobuso kuya kufuneka kusekwe kwixa elizayo kumgangatho wezinto eziqulethweyo kunye negalelo apho indawo ekuyiwa kuyo inokunika ukufezekisa iinjongo zomsitho, utshilo uRoberta Garibaldi we-ENIT, wongeza:
"Kwinkxaso yezinto ezibonakalayo, ukunikezelwa kwamava onxibelelwano asebenzayo, uzinzo."
“Kufuneka sigxininise kwixabiso lobukrelekrele elinokuthi lenziwe kwindawo ekuyiwa kuyo ukuze sidibane nonxibelelwano phakathi koluntu kunye nolwabucala. Amava onxibelelwano asebenzayo kwicala lomququzeleli aya kuba yimfuneko kwimpumelelo kunye nembuyekezo kutyalo-mali kwintlanganiso yobuso ngobuso. "
Imiba yokhetho lweendawo
Ukuba sihlalutya idatha ekhoyo, siyaqonda "ingakanani ukuzimisela kwezinto ezifana nodumo, ukufikeleleka kweendawo, iimeko zokusingqongileyo, imozulu, amathuba angaphezulu kweenkomfa, iimpawu zeendawo zokuhlala zomgangatho kunye nemigangatho ziye zanda ukhuseleko," uGaribaldi uqinisekisile. , “nendlela yokuziqhelanisa nezakhiwo ezinamagumbi ambalwa anomoya wokubuk’ iindwendwe oqhelekileyo. Umdla ukhule kwizakhiwo ezineendawo zangaphandle ezinokuguquguquka kwendawo, ingqalelo ekuzinzeni, kunye nokutya kunye newayini kunye nezixhobo zobuchwepheshe obuphezulu, "waphetha uNksz Garibaldi.
Indawo yase-Italiya iya kuvulwa e-IMEX yaseMelika ukusuka nge-11-13 ka-Okthobha, ngo-2022.
eTurboNews liqabane leendaba kwi-IMEX.
INTO ONOKUYITHATHA KWELI NQAKU:
- “The success of face-to-face meetings will have to be based in the future on the quality of the contents and on the contribution that the destination can give to achieving the objectives of the event,” said Roberta Garibaldi of ENIT, adding.
- If we analyze the available data, we realize “how much the determination of factors such as reputation, accessibility of places, environmental factors, climate, extra conference opportunities, the characteristics of the accommodation facilities for quality and standards has increased security,” Garibaldi affirmed, “and how to orient oneself also on structures with fewer rooms with a more familiar hospitality.
- Effective networking experiences on the part of the organizer will be essential for the success and return on investment of the face-to-face meeting.
