Ishishini lobuhle: Phezulu kunye noBuqu

Okubandakanyiweyo akuKhethekanga

Ewe, uqoqosho aluqinisekanga. Ewe, sisajongene nokunyuka kwamaxabiso. Ewe, kwizixeko ezininzi nakumacandelo ezoshishino, ukucalucalulwa kweminyaka, uhlanga, unqulo, nokukhethwa ngokwesini akuhlali nje kuphela kodwa kuyakhula. Namhlanje, abathengi abaninzi bajonga imali yabo kwizinto ezivuyisayo nezintle.

Uvuyo lokuchitha

Ehlabathini lonke, imboni yobuhle iqikelelwa ukuba iya kudlula i-$ 716 yezigidigidi nge-2023 kunye ne-$ 784.6 yezigidigidi ngo-2027 (idatha ye-NPRD / IRI). Yintoni ekhuthaza abathengi ukuba bathenge? Bathenga ntoni?

Ishishini lobuhle libandakanya into ekhethekileyo, ekhethekileyo, eyahlukileyo, kunye nekhethekileyo, kwaye ngenxa yokuba isebenzisa imodeli yeshishini "equkayo" inokuba yithempleyithi ephumelelayo kuwo onke amashishini alahlekelwa isabelo semarike.

Amacandelo obuhle azele yimvakalelo njengoko ubuhle buzisa uvuyo (umnqweno wehlabathi jikelele) ukubonelela ngamava anokuthi ahlelwe njengomdlalo; imisebenzi engenanjongo ngaphandle kokusinceda ukuba sizive siphumle kwaye sonwabile, sigcina iingqondo zethu zigxile ngoku. Ngoku kulapho ulonwabo luhlala khona (mindbodygreen.com).

Inxalenye ephambili yeshishini lobuhle kukuchukumisa komntu. Ukusuka kumcebisi wobuhle onceda abathengi bafumane umbala ogqibeleleyo kumboniso ogcweleyo, ukuya kumthengi othengisa izinto ezisebenza njengomhleli ekhetha i-assortment yokhetho kunye nomdla wabathengi, eli lishishini labantu. Unxibelelwano lwabantu sesinye sezona zizathu zinyanzelisayo ukuba abathengi baqhubeleke besiya rhoqo ezivenkileni (oko kukuthi, iSephora), bazulazula kwiikhawuntari zezithambiso kwiivenkile zamasebe nakwiikhemesti (oko kukuthi, iMacy's kunye noDuane Reade), baye kwiiklasi zecosmetology zamaxabiso, kwaye baqhwabe izandla kwaye balandele. iinto zokuzilungisa abaculi (oko kukuthi, uSarah Tanno / Lady Gaga, uGucci Westman / uReese Witherspoon, kunye noJennifer Anniston).

Yonke imveliso kunye nempumelelo yokuthengisa inomntu ngaphambili okanye kwicala lento; umntu oye wafumanisa, wasulungekisa, kunye/okanye wenza into yobuhle be-OMG okanye ujonge okanye wenze indawo yokuthengisa enomtsalane. Imizi-mveliso yonganyelwe yi-algorithms kunye nedatha; nangona kunjalo, kukho imfuneko kunye nokufuna ukuchukumisa komntu.

Eli shishini liqonga labaphathi abazimiseleyo ukuthatha isikhundla sobunkokeli. Abanini/abaphathi abaninzi benza intshukumo ekhaliphileyo, kuquka ukongeza iinkonzo kwivenkile yeziyobisi elawulwa zizinto eziyimfuneko zekhaya, okanye ukuya kwindawo engaziwayo ngemveliso entsha echaseneyo, ebhuqa ubulumko obuqhelekileyo.

Ngaba Kufanelekile?

ULarissa Jensen, usekela mongameli kunye nomcebisi weshishini lobuhle kwiQela le-NPD unqume ukuba iipesenti ezingama-70 zabathengi ababonisa ukuba babukele inkcitho yabo AKUNXI ukuthengwa kobuhle. Ngokwe-avareji, abantu baseMelika bachitha phakathi kwe-244 yeedola kunye ne-313 yeedola kwizinto zokuthambisa rhoqo ngenyanga.

inkqubela-phambili

Kwi-makeup, isicwebezelisi semilebe lelona candelo likhula ngokukhawuleza, lipstick egqwesileyo. Iimveliso zokhathalelo lwesikhumba somzimba zikhule ngaphezu kokuphindwe kathathu isantya seemveliso zobuso ngelixa ukuthengisa iziqholo kuye kwanda kwimimandla ye-eau de parfum, iparfum, kunye nejusi yevumba eliphezulu lobugcisa. 

Ukukhangela Okutsha kunye noCoceko

Ukucoceka yinto yokuqhubela phambili kwisigqibo sokuthenga ubuhle. Ngaphandle kwengcaciso ecacileyo yococeko, abathengi benza uphando lwabo; kunjalo, 40 ekhulwini bathembele kubathengisi ukuba bahlele iimveliso kubo. Ukucoca kwathatyathelwa indawo ngexesha lobhubhani yi-CLINICAL - kodwa ucoceko luyanda.

I-Vegan kunye nenkohlakalo-ayinamagama angundoqo abathengi abawabonayo xa bejonge uphononongo. Uxanduva loluntu luhamba luye phezulu kuluhlu lokukhangela abathengi kunye neepesenti ezingama-34 zabathengi ababonisa ukuba olu phawu lubalulekile (NPD).

Izithako

Abasetyhini abafuni iimveliso eziqulethe izithako eziphuma kwizilwanyana, i-parabens, i-phthalates, i-oyile yamaminerali, i-gluten, okanye idayi. Abathengi beenkcubeko ezininzi bajonge kwiimveliso ezisekiweyo zeemveliso zokhathalelo lwesikhumba kunye nendalo, eqinisekisiweyo yezinto eziphilayo, kunye nezithako ezifunyenwe ngokuziphatha.

Inkcubeko

E-USA, ivenkile yobuhle yabasetyhini inamacala amaninzi kunye neenkcubeko ezininzi; ezi ziindaba ezimnandi kushishino lobuhle. Ngokoqikelelo, izigidi ezili-129 zabathengi beenkcubeko ezahlukeneyo ngoku bamele iipesenti ezingama-40 zabemi kwaye aba bathengi banoxanduva lokuqhuba phantse lonke ukukhula kwabemi base-US kule minyaka mihlanu idlulileyo. Ngaphezulu kwe-120 yezigidi ezomeleleyo kwaye inyuka nge-2.3 yezigidi ngonyaka, abantu beenkcubeko ezahlukeneyo bayinjini yokukhula yekamva e-US.

Abafazi abantsundu nabantsundu sele bechitha malunga ne-7.5 yeebhiliyoni zeedola ngonyaka kwiimveliso zobuhle kwaye inani kuqikelelwa ukuba liya kukhula. Ngokophando oluvela kwiPackaged Facts, amandla okuthenga ama-Afrika aseMelika adlule kwi-1 yeetriliyoni zeedola.

I-Hispanics, ama-Afrika aseMelika, ama-Asiya aseMelika, kunye nawo onke amanye amaqela eenkcubeko ezahlukeneyo sele enza i-38% yabemi base-US, kunye noqikelelo lwe-Census Bureau olubonisa ukuba abantu beenkcubeko ezininzi baya kuba sisininzi samanani ngo-2044.

Ukuzibophelela

Abasetyhini beenkcubeko ezininzi, ngakumbi abafazi base-Hispanic, bazimisele ngakumbi kwiindlela zobuhle kwaye bazama iimveliso ezintsha kunabanye abafazi. Ukuvuma le nyaniso, iimpawu ziphendula ngokuzisa i-skincare entsha, ukubeka ugxininiso oluncinci ekukhanyeni iithoni zesikhumba kunye nokubaluleka okuphezulu kwiimveliso kunye neenkonzo ezinceda abasebenzisi ukuba bafezekise ibala eliphilileyo, elicacileyo. Abasetyhini baseLatino kwingxelo yase-US benza imbonakalo entsonkothileyo yokuhombisa xa kuthelekiswa neepesenti ezingama-51 kubo bonke abantu basetyhini, ngelixa abafazi base-Afrika baseMelika betyekele ekwamkeleni ubuhle bendalo (Mintel). Kwixesha elizayo elingekude, abantu bemibala baya kumela uninzi eMelika kwaye ishishini lobuhle lizibeke endaweni yalo ukuze lizuze imali.

Makeup Madoda

Uphononongo lophando luxhasa i-hypothesis yokuba izimonyo ezifihlakeleyo zenza ubuso bendoda bubukeke bunomtsalane (Batres, C., & Robinson, H. 2022). I izithambiso zamadoda Imakethi iqikelelwa ukuba ifikelele kwi-276 yeebhiliyoni zeerandi ngo-2030. Indlela ekhulayo yokukhathalela ulusu, ukhathalelo lweenwele, kunye nemveliso yevumba phakathi kwamadoda kubulela kwizindululo ezibalulekileyo zohlobo ngabantu abadumileyo, ukukhuthaza amadoda ukuba athenge iimpawu zokuthambisa.

UDanny Gray, uMseki wophawu lobuhle bePaint yeWar uthi amadoda, “aziva eneentloni ngokusebenzisa imake-up” kwaye uphononongo lufumanisa ukuba yindoda enye kuphela kwikhulu ethambisayo yonke imihla.

Umceli mngeni obalulekileyo linani elincinci leemveliso ezinikezelwe ngamadoda. I-Makeup isoloko iyilelwe ukuba ibandakanywe kwaye imfundo iyafuneka kubathengi abangamadoda ukuze bafunde ukuba kutheni kufuneka bakhethe imveliso engqamene ngamadoda kunokuba into ejongwa njenge-unisex. Uphononongo kufuneka luqaqambise into yokuba i-testosterone yamadoda (ngokomndilili) yenza ulusu lwawo lube ngqindilili ngama-25 ekhulwini kunabasetyhini. Ukongeza, ulusu lwamadoda luvelisa i-sebum eninzi, nto leyo ekhokelela ekubeni ibe yi-acne ethandwa kakhulu kwaye ibe namafutha.

Qala kwangoko

Uphando lubonisa ukuba iipesenti ze-42 zamadoda zaqala ukuqala ukunyamekela kwesikhumba phakathi kwe-15-17 y / o; nangona kunjalo,

• ngama-35 ekhulwini kuphela ahlamba ubuso bawo

• kuphela 19 pesenti ukufuma. kwaye

• Iipesenti ezingama-33 azinayo inkqubo yokunyamekela ulusu kwaphela

Xa ebuzwa isizathu (izizathu) sokunqongophala kokusetyenziswa kolusu, i-21 pesenti yamadoda yanikela ingxelo yokuba akazi ukuba zeziphi izithako anokuthenga kuzo, kwaye i-17 pesenti yathi zininzi kakhulu iimveliso ezinokukhethwa kuzo.

Kumadoda aqala ukunxiba izithambiso kunye nokukhathalela ulusu lwawo, iipesenti ezingama-50 zaphenjelelwa ngumhla kunye neepesenti ezingama-48 ngumsebenzi wabo wokuqala (I-Poll enye egameni lovavanyo lweCeraVe lweGen Z kunye namadoda enkulungwane, 2023). 

Ujongeka Ngcono

I-Makeup Show

Kwabo bethu bafuna ukuhlala ngoku kwishishini lokuthambisa / lokunyamekela ulusu, umnyhadala wokuya eManhattan ngumboniso weMakeUp, owona msitho mkhulu wobuhle kuphela e-USA. Esi siganeko sitsala amawaka (ubukhulu becala) abasetyhini (18-35) abaphefumlelweyo, abakhuthazwayo, abathabathekileyo, abanomdla, kunye (nokuba / bobabini) buqu / ngobuchwephesha babandakanyeka kwishishini le-makeup. Lo mboniso uvulelekile kumagcisa okuzilungisa, abenzi beenwele, iicosmetologists, iingcali zobuhle, abafundi, abaphathi bobuhle, iingcali, abafuna amagcisa, abafoti, kunye nabanye ababandakanyeka ngokusondeleyo kumashishini obuhle kunye nefashoni.

Ukususela kusasa ukuya kutsho ngorhatya, amagcisa (kunye nee-wannabees) athontelana kule ndawo ukuze abelane ngamava, afunde “ukwenza ngcono,” adibane neenkokeli zeshishini, abashukumi, nabashukumayo, bazalise kwakhona izixhobo zabo zokuzilungisa, bafunde ngeemveliso ezintsha kunye neenkqubo, kwaye wabelane ngeminqweno yekhondo lomsebenzi kunye namagcisa anengqondo efanayo.

Kutshanje ndibe nethamsanqa lokuchitha imizuzu embalwa enomdla kunye nenolwazi kunye noJames Vincent, uvulindlela kwishishini le-makeup. Amava akhe abanzi, ulwazi, kunye nobuchule bakhe bugqwesa ifilimu, ithiyetha, umabonwakude, abantu abadumileyo, umhleli, kunye neendlela zokubaleka. Uye wabandakanyeka kuzo zonke iinkalo zoshishino, kuquka uqeqesho, uphuhliso lwemveliso, kunye nomcebisi / umculi weendwendwe we-MAC, YSL, Sephora, Tom Ford Beauty, MakeUp for Ever, kunye noRihanna's Fenty Beauty kunye neKendo Brands.

Xa uVincent engazibandakanyi ekwenzeni abanye bahle, ubandakanyeka kwifashoni, umhleli, kunye nophuhliso lobugcisa kwihlabathi liphela kwaye usebenzisane noAshton Michael, uCharlotte Ronson, uChris Habana, kunye namagcisa aphambili kwimiboniso yefashoni kuzo zonke iidolophu ezinkulu zefashoni.

UVincent naye wabelana ngobuchule bakhe kunye nobuchule kunye nemboni yomculo esebenza kunye noLady Gaga, uFlorence kunye noMshini, uCourtney Love, u-Amy Winehouse, uJoan Jett kunye neFoo Fighters. Uluhlu lwabaxumi bakhe lugubungela iinkwenkwezi ezibandakanya uLiv Tyler, uReese Witherspoon, kunye noJane Fonda kunye nowayesakuba nguMongameli uBarack Obama.

Umsebenzi kaVincent ubandakanyiwe kumaphepha e-Italian Vogue, Wonderland, Paper, V, kunye ne-ID. Okwangoku, unguMhleli wobuhle kwiMagazini yeMakeup kunye neGalore kunye nengcali ebonisiweyo yobuhle kunye nabantu abahle kwi-NBC's Namhlanje uMboniso, i-CBS ngale ntsasa, kunye ne-NY1. Imagazini yeNylon, iNew York Times, kunye neWWD bamthiye ngokuba “nguMculi wokuMakeup”.

Kunzima ukukholelwa ukuba uVincent wakhulela e-Providence, e-Rhode Island, kwaye waba mkhulu kwi-Social Work, kwaye uye waba ngumqondiso we-industry ye-makeup industry. Sonke sinethamsanqa ukuba ngexesha lekholeji yakhe, wayesebenza njengegcisa lokuthambisa efumanisa ukuba le yayiyi-niche yakhe.

Ngolwazi olongezelelweyo: https://www.themakeupshow.com/nyc/

© UGqirha Elinor Garely. Inqaku lelungelo lokushicilela, kubandakanya iifoto, alinakuphinda liveliswe ngaphandle kwemvume ebhaliweyo evela kumbhali.