Namhlanje, iVOW for Girls isungula #LoveIsOurBusiness, inyathelo elitsha elimanyanisa ishishini lehlabathi lomtshato ukuphelisa umtshato wabantwana. Amashishini alungelelaniswe nomtshato, imithombo yeendaba, kunye neengcali zomtshato kwihlabathi liphela zithatha isibhambathiso esidlangalaleni sokuxhasa amantombazana:
“Njengenkampani ebhiyozela uthando, siyayixhasa iVOW for Girls. Kuba #LoveIsOurBusiness, sikholelwa ukuba yonke intombazana kufuneka ikwazi ukukhetha uthando ngokwendlela yayo kwaye akukho mntwana kufuneka abe ngumakoti.
Njengeshishini lomtshato ngokwalo, eli nyathelo likhuthazwa luthando, ngoko liyaqaliswa ngoSuku lweValentine – usuku apho uthando lubhiyozelwa kude nakude. Iimpawu kunye nemithombo yeendaba ezithathe isibambiso ukuza kuthi ga ngoku zibandakanya iqonga leentlawulo zomtshato Maro; umyili wempahla yomtshato uJustin Alexander; indlela yokuphila yaseAfrika, ifashoni, kunye nomtshato uBella Naija; inkokeli kushishino lomtshato The Knot; umyili wempahla yabasetyhini uNatori; isiganeko software yobungcali I-Aisle Planner; inkonzo yokutshintsha amagama kwi-intanethi NameSwitch; inkampani yomtshato ngqo-to-umthengi isinxibo inkampani Birdy Grey; kunye nenkampani yebracelet eyenzelwe wena Amagama Ngokulungileyo. Iingcali zeshishini lomtshato eziqaphelekayo ezithatha inxaxheba kweli nyathelo ziquka ummeli wehlabathi weVOW uSarah Haywood; Oonozakuzaku beNgingqi be-VOW kunye nabacebi bomtshato abaphambili uMwai Yeboah, uLotte Groosman, kunye no-Estelle Bogaert; kunye namalungu eBhunga leeNgcebiso ze-VOW, umcwangcisi wobunewunewu u-Emily Campbell kunye nomfoti wobunewunewu uRebecca Yale. Eli nyathelo likwaxhaswa yiWedding International Professionals Association (WIPA).
"Imitshato luluhlu lwezinto onokukhetha kuzo," utshilo uClay Dunn, i-CEO yeVOW for Girls. Ukusukela oko izibini zithi 'ewe,' zininzi ezinye izinto abanokukhetha kuzo. Nganye kwezi zinto zikhethwayo, ukususela kwiikeyiki neelokhwe, iindawo ekuza kuqhutyelwa kuzo iindibano, abafoti, nakwiiholide zasemva komtshato, zinokuba nempembelelo enkulu.”
Nyaka ngamnye, amantombazana ali-12 lezigidi, amanye aneminyaka esi-8 ubudala, esiba ngabantwana, nto leyo elingana nentombazana enye rhoqo ngemizuzwana emi-3. Kuqikelelwa ukuba i-10 lezigidi ezongezelelweyo zemitshato yabantwana inokuthi yenzeke kule minyaka ili-10 izayo ngenxa yeempembelelo ze-COVID-19.
UDunn wongezelela esithi: “Umtshato wabantwana ususa amandla entombazana okuzikhethela nokuba nekamva lakhe. “Eyona njongo iphambili ye#LoveIsOurBusiness kukuqinisekisa ukuba amantombazana anenkxaso ayifunayo ukuze enze ubomi abufunayo kwaye azikhethele uthando ngokwawo.”
“Ndizakhele umsebenzi wokubhiyozela umtshato kunye nezibini ezizikhethelayo, kodwa olo khetho alongezwa kwizigidi zamantombazana kwihlabathi liphela,” utshilo u-VOW Global Ambassador kunye nomcwangcisi womtshato owaziwayo kwihlabathi uSarah Haywood. “Ngenxa yobungakanani balo mbandela, ndimema abanye abantu abaqeqeshelwe umtshato ukuba bandidibanise nam kwinkxaso yam ye-VOW ngokuthatha isibhambathiso nokwazisa abathengi, #LoveIsOurBusiness.
Njengenxalenye yesibhambathiso sabo se- #LoveIsOurBusiness sokunceda ukuphelisa umtshato wabantwana, inkampani ye-fintech uMaroo ikhuphe intlawulo yomtshato wokuqala wokongeza into yomnikelo ngentsebenziswano neVOW for Girls. Abathengisi bomtshato ngoku banokungena kulo msebenzi, bevumela izibini ukuba ziqokelele ii-invoyisi zazo ngeminikelo ethe ngqo ukuze kuxhamle iVOW.
U-Anja Winikka, uMseki-mseki kunye no-CMO e-Maroo uthi, “Ukuza kuthi ga ngoku, isiko lothando lomtshato lubandakanya isibini esibhalisela isisa saso sokuzikhethela kwaye sinikele ngepesenti encinci yesipho esithengiweyo. E-Maroo, sikholelwa ukuba enye yezona xabiso zikhulu esinokuzinika izibini kunye namashishini ethu kukulula malunga neentlawulo. Inqaku lethu elitsha lomnikelo weMaroo livumela izibini ukuba zifake isandla ngokukhawuleza kwi-VOW yamantombazana ngokucofa iqhosha. Asilungelelanisi itekhnoloji ejikeleze iminikelo kuphela, sivumela izibini ukuba zithathe isigqibo sokuba malini na kwaye malini - sizixhobisa ukuba zizive ziqhagamshelwe ngakumbi kunobangela. "
INTO ONOKUYITHATHA KWELI NQAKU:
- Anja Winikka, Co-Founder and CMO at Maroo says, “Up until now, the practice of wedding philanthropy involved a couple registering for their charity of choice and then passively donating a small percent off of guest gift purchases.
- “Given the scale of this issue, I invite other wedding professionals to join me in my support of VOW by taking the pledge and letting their clients know, #LoveIsOurBusiness.
- Like the wedding industry itself, the initiative is inspired by love, so it is kicking off on Valentine’s Day – a day where love is celebrated far and wide.
